Overview
Overview
Naples Money Management, LLC, is a Florida limited liability company that
was formed in March of 2010. The firm was founded by Dennis David Nelson
and Dawn Litchfield Brown. The firm is owned equally by Dawn Perniciaro
Brown Living Trust and Marcus Bickel.
Naples Money Management offers discretionary and non-discretionary money
management services, financial planning, wealth management, and annuity
management.
Money Management: Naples Money Management offers discretionary and/or
non-discretionary investment advice based on a client’s individual investment
objectives and financial situation on an ongoing and continuous basis. As part of
our money management service for separately managed accounts we generally
create a portfolio that may consist of individual stocks, bonds, exchange traded
funds (“ETFs”), options, mutual funds and third-party managers. We also offer
four different THE POWER OF MAPATO TM Portfolios designed to meet various
investment objectives and risk tolerances. They are the Mapato Ultra Portfolio,
Mapato Classic Portfolio, Mapato Lite Portfolio, and The Van Winkle Portfolio.
The client’s individual investment strategy is tailored to their specific needs and
may include some or all of the previously mentioned securities or portfolios.
Each client’s investment portfolio may be designed to meet a particular
investment goal. Once the appropriate investments have been determined, we
periodically review the investments and if necessary, rebalance the investments
based upon the client’s individual needs, stated goals, and objectives. Each
client has the opportunity to place reasonable restrictions on the types of
investments to be held in certain of their accounts.
Financial Planning: We provide a variety of financial planning services
to
individuals, families, and other clients regarding the management of their
financial resources based upon an analysis of client’s current situation, goals,
and objectives. Generally, such financial planning services will involve preparing
a financial plan or rendering a financial consultation for clients based on the
client’s financial goals and objectives. This planning may encompass
implementing the financial plan and monitoring the plan once implemented.
Wealth Management: Our wealth management program evaluates the client
through an interactive process of assessing reward requirements and risk
tolerance with regard to personal wealth, retirement and estate planning
considerations. Through this process we determine the optimal asset allocation
for the client. The portfolio is constructed for the client based on that asset
allocation, which may consist of a combination of separately managed
accounts, individual stocks or bonds, exchange traded funds (“ETFs”), options,
mutual funds, Real Estate Investment Trusts (REITs), other public and private
securities or investments, and real estate.
Annuity Management: Naples Money Management provides advice on annuity
and variable life insurance contracts. We manage the investment of underlying
assets in the insurance products and advise on choosing the optimal
combination of investments available in a contract. We base our analysis on
the assessment of a number of factors such as economic climate, the
valuation levels in different markets segments, and the age and risk tolerance
of each client. See disclosure in Item 10.
As of March 24, 2024, Naples Money Management had approximately
$142,083,000 of assets under discretionary management and approximately
$3,643,000 under non-discretionary management.