General Information
Commerce Advisors, LLC (“Commerce Advisors”) was formed in 2009 and provides comprehensive
wealth management services that include financial planning, investment strategy development and
asset class selection services. Commerce Advisors is principally owned by Commerce Holdings, LLC
(“CH”).
The following paragraphs describe our services and fees. Refer to the description of each investment
advisory service listed below for information on how we tailor our advisory services to your individual
needs. As used in this brochure, the words "we," "our," and "us" refer to Commerce Advisors, LLC and
the words "you," "your," and "client" refer to you as either a client or prospective client of our firm.
At the outset of each client relationship, Commerce Advisors spends time with the client, asking
questions, discussing the client’s investment experience and financial circumstances, and broadly
identifying major goals and needs of the client.
For those financial planning clients making this election, and for other clients who do not need financial
planning but retain Commerce Advisors for portfolio management services, based on all the
information initially gathered, Commerce Advisors generally develops with each client:
• a financial outline for the client based on the client’s financial circumstances and goals, and the
client’s risk tolerance level (the “Financial Profile”); and
• the client’s investment objectives and guidelines (the “Investment Plan”).
The Financial Profile is a reflection of the client’s current financial picture and a look to the future goals
of the client. The Investment Plan outlines the types of investments Commerce Advisors will make or
recommend on behalf of the client to meet those goals. The Profile and the Plan are discussed
regularly with each client, but are not necessarily written documents.
Services offered consist of:
Financial Planning
Commerce Advisors offers financial planning services to those clients in need of such service in
conjunction with Portfolio Management services. Commerce Advisors’ financial planning services
normally address areas such as financial condition review, general cash flow planning, retirement
planning, and insurance analysis. The goal of this service is to assess the financial circumstances of
the client to more effectively develop the client’s Investment Plan, overall risk profile and liquidity
needs. Financial Planning can be offered as a stand-alone service for a separate fee but is typically
provided in conjunction with the management of the portfolio.
Portfolio Management
As described above, at the beginning of a client relationship, Commerce Advisors meets with the
client, gathers information, and performs research and analysis as necessary to develop the client’s
Investment Plan. The Investment Plan may be updated from time to time when requested by the client,
or when determined to be necessary or advisable by Commerce Advisors based on updates to the
client’s financial or other circumstances.
To implement the client’s Investment Plan, Commerce Advisors will manage the client’s investment
portfolio on a discretionary or a non-discretionary basis. As a discretionary investment adviser,
Commerce Advisors will have the authority to supervise and direct the portfolio without prior
consultation with the client. Under a non-discretionary arrangement, clients must be contacted prior to
the execution of any trade in the account(s) under management. This may result in a delay in
executing recommended trades, which could adversely affect the performance of the portfolio. This
delay also normally means the affected account(s) will not be able to participate in block trades, a
practice designed to enhance the execution quality, timing and/or cost for all accounts included in the
block. In a non-discretionary arrangement, the client retains the responsibility for the final decision on
all actions taken with respect to the portfolio.
Notwithstanding the foregoing, clients may impose certain written restrictions on Commerce Advisors
in the management of their investment portfolios, such as prohibiting the inclusion of certain types of
investments in an investment portfolio or prohibiting the sale of certain investments held in the account
at the commencement of the relationship. Each client should note, however, that restrictions imposed
by a client may adversely affect the composition and performance of the client’s investment portfolio.
Each client should also note that his or her investment portfolio is treated individually by giving
consideration to each purchase or sale for the client’s account. For these and other reasons,
performance of client investment portfolios within the same investment objectives, goals and/or risk
tolerance may differ and clients should not expect that the composition or performance of their
investment portfolios would necessarily be consistent with similar clients of Commerce Advisors.
Retirement Plan Advisory Services
Establishing a sound fiduciary governance process is vital to good decision-making and to ensuring
that prudent procedural steps are followed in making investment decisions. Commerce Advisors will
provide Retirement Plan consulting services to Plans and Plan Fiduciaries as described below. The
particular services provided will be detailed in the Investment Advisory Agreement. The appropriate
Plan Fiduciary(ies) designated in the Plan documents (e.g., the Plan sponsor or named fiduciary) will
(i) make the decision to retain our firm; (ii) agree to the scope of the services that we will provide; and
(iii) make the ultimate decision as to accepting any of the recommendations that we may provide. The
Plan Fiduciaries are free to seek independent advice about the appropriateness of any recommended
services for the Plan. Retirement Plan consulting services may be offered individually or as part of a
comprehensive
suite of services.
The Employee Retirement Income Security Act of 1974 (“ERISA”) sets forth rules under which Plan
Fiduciaries may retain investment advisers for various types of services with respect to Plan assets.
For certain services, Commerce Advisors will be considered a fiduciary under ERISA. For example,
Commerce Advisors will act as an ERISA § 3(21) fiduciary when providing non-discretionary
investment advice to the Plan Fiduciaries by recommending a suite of investments as choices among
which Plan Participants may select. Also, to the extent that the Plan Fiduciaries retain Commerce
Advisors to act as an investment manager within the meaning of ERISA § 3(38), Commerce Advisors
will provide discretionary investment management services to the Plan. With respect to any account for
which Commerce Advisors meets the definition of a fiduciary under Department of Labor rules,
Commerce Advisors acknowledges that both Commerce Advisors and its Related Persons are acting
as fiduciaries. Additional disclosure may be found elsewhere in this Brochure or in the written
agreement between Commerce Advisors and Client.
Fiduciary Consulting Services
• Investment Selection Services - Commerce Advisors will provide Plan Fiduciaries with
recommendations of investment options consistent with ERISA section 404(c). Plan Fiduciaries
retain responsibility for the final determination of investment options and for compliance with
ERISA section 404(c).
• Non-Discretionary Investment Advice - Commerce Advisors provides Plan Fiduciaries and Plan
Participants general, non-discretionary investment advice regarding asset classes and
investments.
• Investment Monitoring - Commerce Advisors will assist in monitoring the plan’s investment
options by preparing periodic investment reports that document investment performance,
consistency of fund management and conformation to the guidelines set forth in the investment
policy statement and Commerce Advisors will make recommendations to maintain or remove
and replace investment options. The details of this aspect of service will be enumerated in the
engagement agreement between the parties.
Fiduciary Management Services
• Discretionary Management Services - When retained as an investment manager within the
meaning of ERISA § 3(38), Commerce Advisors provides continuous and ongoing supervision
over the designated retirement plan assets. Commerce Advisors will actively monitor the
designated retirement plan assets and provide ongoing management of the assets. When
applicable, Commerce Advisors will have discretionary authority to make all decisions to buy,
sell or hold securities, cash or other investments for the designated retirement plan assets in
our sole discretion without first consulting with the Plan Fiduciaries. We also have the power
and authority to carry out these decisions by giving instructions, on your behalf, to brokers and
dealers and the qualified custodian(s) of the Plan for our management of the designated
retirement plan assets.
• Discretionary Investment Selection Services - Commerce Advisors will monitor the investment
options of the Plan and add or remove investment options for the Plan without prior consultation
with the Plan Fiduciaries. Commerce Advisors will have discretionary authority to make and
implement all decisions regarding the investment options that are available to Plan
Participants.
• Investment Management via Model Portfolios - Commerce Advisors will provide discretionary
management of Model Portfolios among which the participants may choose to invest as Plan
options. Plan Participants will also have the option of investing only in options that do not
include Model Portfolios (i.e., the Plan Participants may elect to invest in one or more of the
mutual fund options made available in the Plan, and choose not to invest in the Model Portfolios
at all).
IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor (“DOL”) Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL’s
Prohibited Transaction Exemption 2020-02 (“PTE 2020-02”) where applicable, we are providing the
following acknowledgment to you. When we provide investment advice to you regarding your
retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I
of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable,
which are laws governing retirement accounts. The way we make money creates some conflicts with
your interests, so we operate under a special rule that requires us to act in your best interest and not
put our interest ahead of yours. Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management
and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in
your best interest.
Assets Under Management
As of December 31, 2023, we provide continuous management services for $214,527,256 in client
assets on a discretionary basis, and $12,947,910 in client assets on a non-discretionary basis.