A. For over 100 years, Villere has offered investment advice to a variety of clients including individuals,
institutions, retirement plans, IRAs and our mutual funds (Villere Balanced Fund and Villere Equity
Fund). St. Denis J. Villere founded our firm in 1911. At that time, we were a member of the New
Orleans Stock Exchange and were involved in public underwriting and brokerage of local stocks and
bonds. In 1926, Ernest C. Villere joined his father, becoming a partner in 1928. Following his father’s
death in 1938, Ernest began to engage increasingly in investment advice. Ernest’s son, St. Denis J.
Villere II, joined the firm in 1960 and, in 1968, George, his other son, also became a member of the
firm. Shortly before Ernest’s death in 1986, George Villere Young joined his uncles, ushering in the
fourth generation of family involvement. St. Denis J. Villere III joined his father, uncle and cousin in
the firm in 1999 and became a partner in 2004. Lamar Gable Villere, George Villere’s son, joined the
firm in 2013 and became a partner in 2016. Owners of our firm today are: George V. Young, St.
Denis J. Villere III and Lamar G. Villere.
B. We offer investment advice and management. We offer advice on publicly traded equities, fixed
income, and preferred stocks on both a discretionary and non-discretionary basis. Our investment
services include purchase and sale of securities for our clients, ongoing monitoring of securities held
in clients’ portfolios, and regular portfolio reporting of accounts, including performance compared to
selected indices.
C. The first step in structuring a financial portfolio is ascertaining the
needs and goals of the client, whether
long-term growth, maximum income, capital preservation or varying degrees of each. Initially, we meet
with clients to identify their income and capital appreciation needs and their tolerance for risk and
volatility. This process involves careful determination of the proper mix of equity to fixed income in
each individual portfolio. We focus on traditional investment approaches—preferred and common
equities, corporate and tax-free bonds, government securities and convertible issues. We seek to enhance
portfolio returns while minimizing risk. Although short-term trading and margin are occasionally
employed, options, commodities, and limited partnerships are not used. Provided the valuation premium
remains reasonable, Villere feels that greater returns can be achieved by long-term retention of common
stocks.
Having ascertained our client’s goals, we monitor performance and assess any adjustments that may be
necessary as their needs change. We recognize that clients may be averse to certain investments, and
we will make portfolio adjustments when warranted. Some clients impose unique restrictions on their
accounts.
D. We do not participate in any wrap fee programs.
E. As of December 31, 2023, we managed approximately $1.646 billion for our clients. Of that amount
$1.615 billion is managed on a discretionary basis and $31 million is managed on a non-
Form ADV Part 2A Brochure – Villere & Co. Page 4 of 15
discretionary basis. Of these assets, as of December 31, 2023, Villere Balanced Fund had assets of
$129 million and the Villere Equity Fund had assets of $40 million.