SRS Capital Advisors, Inc. (“Advisor” or "We") is registered under the Investment Advisors Act of 1940 and
has been in business since 2004. The firm is managed and controlled by our Board of Directors which
features David A. Simon, Michael P. Riordan, and Patrick C. South.
In general, when acting in our capacity as an investment advisor, we provide individual and institutional
investment advisory and financial planning services. These services are provided through discretionary
and non-discretionary portfolio management, third party money manager selection and oversight,
written comprehensive or modular financial plans, hourly consultations, financial education, seminars,
and expert witness services. The Adviser is a fiduciary and is required to act in a client’s best interest at all
times.
Investment Management:
At SRS Capital Advisors, Inc. we deliver a number of custom-tailored and proprietary investment
strategies. Clients may impose reasonable restrictions on investing in certain securities or types of
securities. While the investment objective of each strategy is to provide profits, all strategies contain
risks and the potential for losses.
We offer two distinct proprietary strategies which are utilized on an individual basis to achieve
investment objectives. These strategies are:
1. Quantitative Market Timing (QMT)
2. Trending
Item 8 below explains our methods of analysis, investment strategies, and risk of loss. Additional detail
regarding all of our proprietary investment strategies is available upon request.
Investment Advisory Services to Trust Accounts:
Certain trust clients may give us discretion in connection with the management of funds held by certain
trusts. The trusts may have a single corporate trustee that is either a bank, a subsidiary of a bank, or a
trust company or the trust may have co-trustees consisting of a bank or trust company together with an
individual client. The discretion is exercised within certain parameters established by the applicable
trust document and an investment policy statement. The discretion is evidenced by a written
agreement signed by the trustee. The accounts are reviewed periodically to determine if the
investments are consistent with the investment policy statement and to determine whether
adjustments need to be made. Investments made in these accounts are also reviewed for potential
conflicts of interest with personal accounts of employees of SRS Capital Advisors, Inc. as well as in other
client accounts.
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Pension Consulting Services:
We also provide several pension consulting services, either separately or in combination. We offer our
services to ERISA plans including profit sharing plans, 401(k) plans, and defined benefits plans. Further,
we offer our services, where appropriate, to individuals and trusts, estates and charitable organizations.
Pension Consulting Services are comprised of four distinct services. Clients may choose to use any or all
of these services.
1. Investment Policy Preparation (hereafter referred to as “IPS”)
We will meet with the plan sponsor/client (in person or over the telephone) to determine an
appropriate investment strategy that reflects the plan sponsor’s stated investment objectives
for management of the overall plan. Our firm then prepares a written IPS detailing those needs
and goals, including an encompassing IPS to work towards these goals. The IPS also lists the
criteria for selection of investment vehicles as well as the procedures and timing interval for
monitoring investment performance. The services we offer are set forth in the SRS Capital
Advisors Service Agreement that is provided upon engagement with SRS Capital Advisors, Inc.
This agreement outlines which services we provide as a fiduciary and which services are not
provided as fiduciary services.
2. Selection of Investment Vehicles
We assist plan sponsors in constructing appropriate asset allocation models. We will then
review various mutual funds (both indexed and managed) to determine which investments are
appropriate to implement the client’s IPS.
The number of investments to be recommended will
be determined by the client, based on the IPS
3. Monitoring of Investment Performance
We monitor client investments regularly, based on the procedures and timing intervals
delineated in the IPS. Although our firm is not involved in any way in the purchase or sale of
these investments, we supervise the client’s portfolio and will make recommendations to the
client as market factors and the client’s needs dictate.
4. Employee Communications:
For pension, profit sharing, and 401(k) plan clients with individual plan participants exercising
control over assets in their own account, we may also provide quarterly educational support and
investment workshops designed for the plan participants. The nature of the topics to be
covered will be determined by us and the client under the guidelines established in ERISA
Section 404 (c). The educational support and investment workshops will NOT provide plan
participants with individualized, tailored investment advice or individualized, tailored asset
allocation recommendations unless the plan participant has entered into a specific written
agreement with SRS Capital Advisors, Inc. to provide such advice.
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Financial Plans/Financial Planning:
Investment Advisory Representatives ("Associates") of SRS Capital Advisors, Inc. are able to provide
comprehensive financial planning solutions through an Integrated Financial Plan (IFP). Associates analyze
the client’s financial and investment situation including, but not limited to: investment portfolio analysis;
retirement planning; education planning; estate and wealth transfer planning; insurance planning; cash
management planning; and, tax planning considerations. Once an agreed upon plan has been completed
our Associate will furnish you with the financial plan. These plans may be comprehensive in nature or
simply address one specific "a la carte" need.
In an effort to be able to better provide and implement comprehensive financial planning services, our
Associates may also be licensed insurance agents. Associates may be licensed with multiple insurance
companies and may sell life insurance, disability insurance, long-term care insurance, annuity, and other
insurance products. Associates may also participate in life settlements. In summary, SRS Capital Advisors,
Inc. Associates may utilize virtually any tool or product necessary to provide objective and comprehensive
financial planning. Some of these "other products" entitle the Associate to compensation that is separate
from fees received for investment advisory fees and financial planning fees.
Neither SRS Capital Advisors, Inc. nor its Associates provide legal or tax advice. We make
recommendations on a “best efforts” basis but are unable to predict changes in the market or economy.
We cannot guarantee that recommendations will result in financial gain for you, the client.
Seminars:
Occasionally, our Associates will conduct seminars on investment programs, estate and wealth transfer
planning, business planning, insurance products and other financial planning matters. There may, or may
not, be a cost for attending these seminars. The content of these seminars is general in nature and is
geared towards the audience which may be prospective clients, CPA's or attorneys. The concepts
presented in the seminars are general and not necessarily specific to the needs and objectives of the
individuals attending the seminar.
Assets Under Management:
As of December 31, 2022, the firm managed the following (in $US):
Assets Under Management # of Accounts
Discretionary: $1,112,875,033 3414
Non-Discretionary: $46,308,068 36
Total: $1,159,183,101 3450
Associates of SRS Capital Advisors, Inc. do have a business continuity plan with the company to ensure
seamless transitions of client relationships in the event of an Associate or Principal departure from the
firm.
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SRS Capital Advisors, Inc. does not participate in any wrap fee programs.