Firm Description 
Valeo Financial Advisors, LLC (“Valeo”) is a limited liability company organized in Indiana. 
We were founded in 2003 and have been registered with the SEC since March 2006. Our 
principal office is located in Carmel, Indiana. Valeo is entirely owned and managed by our 
members, with our principal owners being John T. Wortman and John C. Trott. 
Advisory Services 
Personal Advisory Services 
 
Valeo  provides individuals and their families with independent, comprehensive 
financial planning and investment advice. This generally includes advice related to a 
client’s business, cash flow, charitable giving, education funding, estate planning, 
liabilities,  insurance, investments, retirement and taxes. Recommendations are 
tailored to each client’s individual circumstances and, as a result, vary significantly 
from client to client.  As part of the planning relationship, clients have the option to 
impose restrictions related to certain securities or classes of securities. 
Meetings with clients are typically agenda driven and focused on client goals, 
implementation, action items and other proactive recommendations. While 
investments are important, we help clients manage both sides of their personal 
balance sheet—assets and liabilities. We work with our client’s existing advisors and 
may recommend new advisors to fill any voids on their team when appropriate. 
Institutional Advisory Services 
 
Valeo provides institutional advisory services to: trusts, estates, charitable 
organizations, corporations and other business entities. These services are primarily 
related to investment management consulting. We assist our institutional clients with 
the management of their investment decisions and selection of specific investment 
managers or other service providers. 
Other Services 
 
From time-to-time Valeo advisors may provide pro-bono planning and investment 
advice services to local and regional non-profits and their clients. 
Valeo acts as the Manager for a pooled investment vehicle as noted below. However, 
the pooled investment vehicle is closed to new investors, and Valeo does not receive 
any compensation for the management of the fund. 
Valeo’s annual investment advisory fee shall include investment advisory services, 
and, to the extent specifically requested by the client, financial planning and consulting 
services. In the event a client requires extraordinary planning and/or consultation 
services (to be determined in the sole discretion of the Valeo), Valeo may determine 
to charge for such additional services pursuant to a stand-alone Financial Planning 
Agreement (see below). 
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Limitations of Financial Planning and Non-Investment Consulting / 
Implementation Services. As indicated above, to the extent requested by a client, 
Valeo may provide financial planning and related consulting services. Neither Valeo 
nor its investment adviser representatives assist clients with the implementation of any 
financial plan, unless they have agreed to do so in writing. Valeo does not monitor a 
client’s financial plan, and it is the client’s responsibility to revisit the financial plan with 
Valeo, if desired. 
Valeo does not serve as an attorney, accountant, or insurance agency, and no portion 
of our services should be construed as such. Accordingly, Valeo does not prepare 
estate planning documents, tax returns or sell insurance products. To the extent 
requested by a client, we may recommend the services of other professionals for 
certain non-investment implementation purpose (i.e., attorneys, accountants, 
insurance, etc.). You are under no obligation to engage the services of any such 
recommended professional. The client retains absolute discretion over all such 
implementation decisions and is free to accept or reject any recommendation that we 
make. 
If the client engages any unaffiliated recommended professional, and a dispute arises 
thereafter relative to such engagement, the client agrees to seek recourse exclusively 
from and against the engaged professional. At all times, the engaged licensed 
professional(s) (i.e., attorney, accountant, insurance agent, etc.), and not Valeo, shall 
be responsible for the quality and competency of the services provided. 
It remains the client’s responsibility to promptly notify Valeo in writing if there is ever 
any change in their financial situation or investment objectives for the purpose of 
reviewing, evaluating or revising Valeo’s previous recommendations and/or services. 
Non-Discretionary Service Limitations.  Clients that engage Valeo on a non- 
discretionary investment advisory basis must be willing to accept that Valeo cannot 
effect  any account transactions without obtaining prior consent to any such 
transaction(s) from the client. Therefore, in the event that Valeo would like to make a 
transaction for a client's account (including in the event of an individual holding or 
general market correction), and the client is unavailable, Valeo will be unable to effect 
the account transaction(s) without first obtaining the client’s consent. 
Retirement Rollovers-Potential for Conflict of Interest. A client or prospective client 
leaving an employer typically has four options regarding an existing retirement plan (and 
may engage in a combination of these options): (i) leave the money in the former 
employer’s plan, if permitted, (ii) roll over the assets to the new employer’s plan, if one is 
available and rollovers are permitted, (iii) roll over to an Individual Retirement Account 
(“IRA”), or (iv) cash out the account value (which could, depending upon the client’s age, 
result in adverse tax consequences). If Valeo recommends that a client roll over their 
retirement plan assets into an account to be managed by Valeo, such a recommendation 
creates a conflict of interest if Valeo will earn new (or increase its current) compensation 
as a result of the rollover. If Valeo provides a recommendation as to whether a client 
should engage in a rollover or not (whether it is from an employer’s plan or an existing 
IRA),  Valeo  is acting as a fiduciary within the meaning of Title I of the Employee 
Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which 
are laws governing retirement accounts.  No client is under any obligation to roll over 
retirement plan assets to an account managed by Valeo, whether it is from an employer’s 
plan or an existing IRA. 
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Unaffiliated Private Investment Funds. Valeo may recommend that certain qualified 
clients consider an investment in unaffiliated private investment funds. Valeo’s role 
relative to the private investment funds is limited to its initial and ongoing due diligence 
and investment monitoring services. Valeo’s clients are under absolutely no obligation 
to consider or make an investment in any unaffiliated private investment fund. 
Valuation. If Valeo bills an investment advisory fee based upon the value of unaffiliated 
private investment funds or otherwise references unaffiliated private investment funds 
owned by the client on any supplemental account reports prepared by Valeo, the value 
for all unaffiliated private investment funds owned by the client will reflect the most 
recent valuation provided by the fund sponsor. The current value of any unaffiliated 
private investment fund could be significantly more or less than the original purchase 
price or the price reflected in any supplemental account report. 
Risk Factors. Private investment funds generally involve various risk factors, including, 
but not limited to, potential for complete loss of principal, liquidity constraints and lack 
of transparency, a complete discussion of which is set forth in each fund’s offering 
documents, which will be provided to each client for review and consideration. Unlike 
liquid investments that a client may own, private investment funds do not provide daily 
liquidity or pricing. Each prospective client investor will be required to complete a 
Subscription Agreement, pursuant to which the client shall establish that he/she is 
qualified for investment in the fund, and acknowledges and accepts the various risk 
factors that are associated with such an investment. 
Private Investment Fund Conflict of Interest. Valeo has and will continue to 
introduce its clients to private funds that are affiliated with other Valeo clients, thereby 
creating a conflict of interest. Valeo has an economic incentive to introduce such funds 
to its clients, because the introduction would benefit the other Valeo clients from whom. 
Valeo currently earns investment advisory fees that could increase as a result. Given 
the conflict of interest, Valeo advises all affected clients to consider seeking advice 
from independent professionals (i.e., attorney, CPA, etc.) of their choosing before 
becoming a fund investor.  Valeo also reminds its clients that they are not under any 
obligation to become a private fund investor. 
Socially Responsible (ESG) Investing Limitations. Socially Responsible Investing 
involves the incorporation of Environmental, Social and Governance  (“ESG”) 
considerations into the investment due diligence process. ESG investing incorporates 
a set of criteria/factors used in evaluating potential investments: Environmental (i.e., 
considers how a company safeguards the environment); Social (i.e., the manner in 
which a company manages relationships with its employees, customers, and the 
communities in which it operates); and Governance (i.e., company management 
considerations). The number of companies that meet an acceptable ESG mandate 
can be limited when compared to those that do not and could underperform broad 
market indices. Investors must accept these limitations, including potential for 
underperformance. Correspondingly, the number of ESG mutual funds and exchange-
traded funds are limited when compared to those that do not maintain such a mandate. 
As with any type of investment (including any investment and/or investment strategies 
recommended and/or undertaken by Valeo), there can be no assurance that 
investment in ESG securities or funds will be profitable or prove successful.   Valeo 
does not maintain or advocate an ESG investment strategy but will seek to employ 
ESG if directed by a client to do so.  If implemented, Valeo  shall rely upon the 
assessments undertaken by the unaffiliated mutual fund, exchange traded fund or 
separate account portfolio manager to determine that the fund’s or portfolio’s 
underlying company securities meet a socially responsible mandate. 
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Cryptocurrency. For clients who want exposure to cryptocurrencies, including 
Bitcoin, Valeo will advise the client to consider a potential investment in corresponding 
exchange traded securities, or an allocation to separate account managers and/or 
private funds that provide cryptocurrency exposure.  Crypto is a digital currency that 
can be used to buy goods and services and uses an online ledger with strong 
cryptography (i.e., a
                                        
                                        
                                             method of protecting information and communications through the 
use of codes) to secure online transactions. Unlike conventional currencies issued by 
a  monetary  authority,  cryptocurrencies  are  generally  not  controlled or regulated, 
and  their  price  is  determined  by  the  supply  and  demand  of  their market.  Because 
cryptocurrency is currently considered to be a speculative investment, Valeo will not 
exercise discretionary authority to purchase a cryptocurrency investment for client 
accounts. Rather, a client must expressly authorize the purchase of the cryptocurrency 
investment. 
Valeo does not recommend or advocate the purchase of, or investment in, 
cryptocurrencies. Valeo considers such an investment to be speculative. 
 
Clients who authorize the purchase of a cryptocurrency investment must be prepared 
for the potential for liquidity constraints, extreme price volatility and complete loss of 
principal. 
Asset Aggregation / Reporting Services. In conjunction with the services currently 
provided by ByAllAccounts, Inc., Valeo may provide access to reporting services that 
can reflect all of the client’s investment assets, including those investment assets that 
are not part of the assets managed by Valeo (the “Excluded Assets”). Valeo’s service 
relative to the Excluded Assets is limited to reporting service access only, which does 
not include investment implementation. Because Valeo does not have trading authority 
for the Excluded Assets, the client (and/or another investment professional), and not 
Valeo, shall be exclusively responsible for directly implementing any recommendations 
relative  to the  Excluded Assets.  Further, the client  and/or their  other  advisors that 
maintain trading authority, and not Valeo, shall be exclusively responsible for the 
investment performance or related activity (such as timing and trade errors) pertaining 
to the Excluded Assets. The third-party reporting platform may also provide access to 
financial planning information and applications, which should not be construed as 
services, advice, or recommendations provided by Valeo. Accordingly, Valeo shall not 
be held responsible for any adverse results a client may experience if the client 
engages in financial planning or other functions available on the third-party reporting 
platform without Valeo’s participation or oversight. 
Portfolio Activity.  Valeo has a fiduciary duty of loyalty and care, and to provide 
services consistent with the client’s best interest. As part of its investment advisory 
services, Valeo will review client portfolios on an ongoing basis to determine if any 
changes are necessary based upon various factors, including, but not limited to, 
investment performance, the economy, fund manager tenure, style drift, and/or a 
change in the client’s investment objective. Based upon these factors, there may be 
extended periods of time when Valeo determines that changes to a client’s portfolio 
are neither necessary nor prudent. Valeo’s advisory fee shall remain due and payable 
during any such inactive periods. There can be no assurance that those or other 
investment decisions made by Valeo will be profitable or equal any specific 
performance level(s). 
Independent Managers. Valeo may recommend that the client allocate a portion of a 
client’s investment assets among unaffiliated independent investment managers 
(“Independent Manager(s)”) in accordance with the client’s designated investment 
objective(s). In such situations, the Independent Manager(s) will have day-to-day 
Valeo Financial Advisors, LLC 5 Form ADV Part 2A Brochure 
responsibility for the active discretionary management of the allocated assets. Valeo 
will continue to render investment supervisory services to the client relative to the 
ongoing monitoring and review of account performance, asset allocation, and client 
investment objectives. Valeo generally considers the following factors when 
recommending Independent Manager(s): the client’s designated investment 
objective(s), management style, performance, reputation, financial strength, reporting, 
pricing, and research. 
The investment management fees charged by the designated Independent 
Manager(s) are exclusive of, and in addition to, Valeo’s ongoing investment advisory 
fee, subject to the terms and conditions of a separate agreement between the client 
and the Independent Manager(s). Valeo’s advisory fee is set forth in the fee schedule 
at Item 5 below. 
Availability of Mutual Funds. While Valeo may allocate investment assets to mutual 
funds that are not available directly to the public, Valeo may also allocate investment 
assets to publicly available mutual funds that the client could purchase without 
engaging Valeo as an investment adviser. However, if a client or prospective client 
determines to purchase publicly available mutual funds without engaging Valeo as an 
investment adviser, the client or prospective client would not receive the benefit of 
Valeo’s initial and ongoing investment advisory services with respect to management 
of the asset. 
Cross Transactions. In limited circumstances, Valeo may arrange for cross- 
transactions pursuant to which Valeo may cross transactions between two of its 
managed client accounts (i.e., arranging for the clients’ securities trades by “crossing” 
these trades when Valeo believes that such transactions are beneficial to its clients). 
For all such transactions, neither Valeo nor any related person will be acting as a 
broker or receive any commission or transaction-based compensation. The client may 
revoke Valeo’s cross-transaction authority at any time upon written notice to Valeo. 
Cash Positions. Valeo continues to treat cash as an asset class. As such, unless 
determined to the contrary by Valeo, all cash positions (money markets, etc.) shall 
continue to be included as part of assets under management for purposes of 
calculating Valeo’s advisory fee.  At any specific point in time, depending upon 
perceived or anticipated market conditions/events (there being no guarantee that such 
anticipated market conditions/events will occur), Valeo may maintain cash positions 
for defensive purposes. In addition, while assets are maintained in cash, such amounts 
could miss market advances. Depending upon current yields, at any point in time, 
Valeo’s advisory fee could exceed the interest paid by the client’s money market fund. 
Cash Sweep Accounts. Certain account custodians can require that cash proceeds 
from account transactions or new deposits, be swept to and/or initially maintained in a 
specific custodian designated sweep account. The yield on the sweep account will 
generally be lower than those available for other money market accounts. When this 
occurs, to help mitigate the corresponding yield dispersion Valeo shall (usually within 
30 days thereafter) generally (with exceptions) purchase a higher yielding money 
market fund (or other type security) available on the custodian’s platform, unless Valeo 
reasonably anticipates that it will utilize the cash proceeds during the subsequent 30-
day period to purchase additional investments for the client’s account. Exceptions 
and/or modifications can and will occur with respect to all or a portion of the cash 
balances for various reasons, including, but not limited to the amount of dispersion 
between the sweep account and a money market fund, the size of the cash balance, 
an indication from the client of an imminent need for such cash, or the client has a 
demonstrated history of writing checks from the account.  
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The above does not apply to the cash component maintained within a Valeo actively 
managed investment strategy (the cash balances for which shall generally remain in 
the custodian designated cash sweep account), an indication from the client of a need 
for access to such cash, assets allocated to an unaffiliated investment manager and 
cash balances maintained for fee billing purposes.  
The client shall remain exclusively responsible for yield dispersion/cash balance 
decisions and corresponding transactions for cash balances maintained in any Valeo 
unmanaged accounts. 
Client Obligations. In performing our services, Valeo shall not be required to verify 
any information received from the client or from the client’s other professionals, and is 
expressly authorized to rely thereon. Moreover, each client is advised that it remains 
their responsibility to promptly notify Valeo in writing if there is ever any change in their 
financial situation or investment objectives for the purpose of reviewing, evaluating or 
revising our previous recommendations and/or services. 
Cybersecurity Risk. The information technology systems and networks that Valeo 
and its third-party service providers use to provide services to Valeo’s clients employ 
various controls, which are designed to prevent cybersecurity incidents stemming from 
intentional or unintentional actions that could cause significant interruptions in Valeo’s 
operations and result in the unauthorized acquisition or use of clients’ confidential or 
non-public personal information. Clients and Valeo are nonetheless subject to the risk 
of cybersecurity incidents that could ultimately cause them to incur losses, including 
for example: financial losses, cost and reputational damage to respond to regulatory 
obligations, other costs associated with corrective measures, and loss from damage 
or interruption to systems. Although Valeo has established procedures to reduce the 
risk of cybersecurity incidents, there is no guarantee that these efforts will always be 
successful, especially considering that Valeo  does not directly control the 
cybersecurity measures and policies employed by third-party service providers. 
Clients could incur similar adverse consequences resulting from cybersecurity 
incidents that more directly affect issuers of securities in which those clients invest, 
broker-dealers, qualified custodians, governmental and other regulatory authorities, 
exchange and other financial market operators, or other financial institutions.  
Disclosure Statement. Copies of Valeo’s written disclosure statement  and client 
relationship summary, as set forth on Form ADV Part 2 and Form CRS respectively, 
are provided to each client prior to, or contemporaneously with, the execution of the 
Investment Advisory Agreement. 
Valeo provides investment advisory services specifically tailored to the needs of each 
client. Before providing investment advisory services, an investment adviser 
representative will ascertain each client’s investment objective(s). Thereafter, Valeo 
will allocate and/or recommend that the client allocate investment assets consistent 
with the designated investment objective(s). The client may, at any time, impose 
reasonable restrictions, in writing, on Valeo’s services. 
Valeo does not participate in a wrap fee program. 
As of December 31, 2023, Valeo managed $8,944,535,606 in assets. Approximately 
$6,976,619,300 is managed on a discretionary basis, and $1,967,916,306 is managed 
on a non-discretionary basis. 
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