Michael J. Matson is the president, founder, and owner of Matson Financial Advisors, Inc.
(“MFA”). The firm was established in 1994. MFA is an independent investment advisory
firm registered with the United States Securities and Exchange Commission (the “SEC”).
Registration with the SEC does not imply a certain level of skill or training.
Since its inception, MFA has provided planning and wealth management services by
combining financial planning and investment advice for individuals, families, not-for-profit
organizations, and business entities.
MFA embraces the financial-planning process by engaging clients in dialogue to help
determine their current and future financial needs. MFA then works with clients to bring
together the different parts of their financial lives to build a roadmap for the future.
Financial planning typically explores the following key topics:
Financial-planning basics: understanding financial, economic, cash-flow and debt
management concepts;
Investment planning: building a portfolio, including explaining different investment
vehicles, diversification, and risk management;
Retirement income planning: performing retirement needs analyses, evaluating
retirement plans, and understanding Social Security, Medicare, and the taxation of
distributions during retirement;
Tax and estate planning: understanding laws and obligations for taxes, property
transfer, and estate planning, including wills, trusts, and powers of attorney;
Insurance planning: evaluating potential risk and assessing different types of
insurance, from healthcare to property to disability; and
Education planning: preparing to save and pay for higher education.
MFA works best with individuals and families with a long-term perspective and a plan to
remain invested through all market cycles. MFA works with clients to design diversified
investment portfolios. Many clients seek an allocation that will participate nicely when
markets do well yet will be protective when markets experience temporary downturns.
MFA executes
investment recommendations and specific transactions in accordance with
client investment objectives. MFA offers a variety of investments, including stocks, bonds
and other fixed-income investments, mutual funds, exchange-traded funds, and annuities.
MFA does not offer proprietary products. Other firms may offer investment products that
MFA does not.
Financial planning and ongoing wealth management services may include all or some
combination of the following services:
Providing an annual review to update client goals, to gauge the progress being made
toward achieving client goals, to determine the adequacy and sources of current
income, and to understand overall financial wellbeing;
Online financial planning and investment account access, which provides updated
consolidated financial plan, investment, banking and insurance values with secure
online access;
Determining methodology and outlining all sources of income to provide a predictable
stream of inflation-adjusted income over time;
Year-end tax planning to identify potential tax-advantaged adjustments;
Coordination of planning efforts with other professional, including insurance, legal,
and tax experts, regarding strategies for philanthropy, planned giving, and
multigenerational planning.
MFA gathers client information through an in-depth personal interview. During this interview,
MFA listens to client concerns and goals. Based on this information and additional data
provided by the client, MFA may prepare a wealth management strategy that encompasses
specific planning, investment, and insurance solutions to achieve the client’s stated goals.
During this process, the client can inform MFA of any specific investment management
requests regarding specific holdings to consider or avoid. Clients are permitted to impose
restrictions on investing in certain securities or types of securities.
MFA assists clients with investment selection on a non-discretionary basis only. As of
December 31, 2023, regulatory assets under management were $381,542,531.