General Information
In 2009, Blue Rock Wealth Management, LLC d/b/a Three Magnolias Financial Advisors (formerly
known as Blue Rock Advisors, LLC and referred to hereinafter as “Three Magnolias”) succeeded
Hunt Collins & Associates which was founded in 2001. Three Magnolias provides financial
planning, portfolio management and general consulting services to its clients. At the outset of
each client relationship, Three Magnolias spends time with the client, asking questions,
discussing the client’s investment experience and financial circumstances, and broadly
identifying major goals of the client.
Clients may elect to retain Three Magnolias to prepare a full financial plan. This written report is
presented to the client for consideration. In most cases, clients subsequently retain Three
Magnolias to manage the investment portfolio on an ongoing basis.
For those financial planning clients making this election, and for other clients who do not need
financial planning but retain Three Magnolias for portfolio management services, based on all
the information initially gathered, Three Magnolias generally develops with each client:
• a financial outline for the client based on the client’s financial circumstances and goals,
and the client’s risk tolerance level (the “Financial Profile”); and
• the client’s investment objectives and guidelines (the “Investment Plan”).
The Financial Profile is a reflection of the client’s current financial picture and a look to the future
goals of the client. The Investment Plan outlines the types of investments Three Magnolias will
make on behalf of the client in order to meet those goals. The Profile and the Plan are discussed
regularly with each client but are not necessarily written documents. Finally, where Three
Magnolias provides only limited financial planning or general consulting services, Three
Magnolias will work with the client to prepare an appropriate summary of the specific project(s)
to the extent necessary or advisable under the circumstances.
Financial Planning
One of the services offered by Three Magnolias is Financial Planning, described below. This
service may be provided as a stand-alone service or may be coupled with ongoing portfolio
management.
Financial Planning may include advice that addresses one or more areas of a client's financial
situation, such as estate planning, risk management, budgeting and cash flow controls,
retirement planning, education funding, and investment portfolio design and ongoing
management. Depending on a client’s particular situation, financial planning may include some
or all of the following:
• Gathering factual information concerning the client's personal and financial situation.
• Assisting the client in establishing financial goals and objectives;
• Analyzing the client's present situation and anticipated future activities in light of the
client's financial goals and objectives;
• Identifying problems foreseen in the accomplishment of these financial goals and
objectives and offering alternative solutions to the problems;
• Making recommendations to help achieve retirement plan goals and objectives.
• Designing an investment portfolio to help meet the goals and objectives of the client;
• Providing estate planning;
• Assessing risk and reviewing basic health, life and disability insurance needs; or
• Reviewing goals and objectives and measuring progress toward these goals.
Once Financial Planning advice is given, the client may choose to have Three Magnolias
implement the client’s financial plan and manage the investment portfolio on an ongoing basis.
However, the client is under no obligation to act upon any of the recommendations made by
Three Magnolias under a Financial Planning engagement and/or engage the services of any
recommended professional.
Portfolio Management
As described above, at the beginning of a client relationship, Three Magnolias meets with the
client, gathers information, and performs research and analysis as necessary to develop the
client’s Investment Plan. The Investment Plan will be updated from time to time when requested
by the client, or when determined
to be necessary or advisable by Three Magnolias based on
updates to the client’s financial or other circumstances.
To implement the client’s Investment Plan, Three Magnolias will manage the client’s investment
portfolio on a discretionary or non-discretionary basis, which is decided by the client giving
written instruction. By choosing discretionary authority, you may grant Three Magnolias
discretion over the amount of securities to be purchased or sold for your account(s) without
obtaining your consent or approval prior to each transaction. For non-discretionary accounts,
clients must be contacted prior to the execution of any trade in the account(s) under
management. This may result in a delay in executing recommended trades, which could adversely
affect the performance of the portfolio. The client retains the responsibility for the final decision
on all actions taken with respect to the portfolio.
Three Magnolias will primarily invest in mutual funds, ETF’s, annuities, REITs (Real Estate
Investment Trusts) and common stock and bonds.
Clients may impose certain written restrictions on Three Magnolias in the management of their
investment portfolios, such as prohibiting the inclusion of certain types of investments (e.g., “sin
stocks”) in an investment portfolio or prohibiting the sale of certain investments held in the
account at the commencement of the relationship. Each client should note, however, that
restrictions imposed by a client may adversely affect the composition and performance of the
client’s investment portfolios. Each client should also note that his or her investment portfolio is
treated individually by giving consideration to each purchase or sale for the client’s account. For
these and other reasons, performance of client investment portfolios within the same
investment objectives, goals and/or risk tolerance may differ, and clients should not expect that
the composition or performance of their investment portfolios would necessarily be consistent
with similar clients of Three Magnolias.
In addition to portfolio management services, in providing asset management services agreed
upon with the client, Three Magnolias may retain hereafter ("the sub-adviser"), an investment
adviser registered under applicable securities laws, as a sub-adviser to manage all or a portion of
the managed assets in the client's account. If this occurs, Three Magnolias will be responsible for
the continuing supervision of the client's account, and the actions of the sub-adviser in
connection with the client's account and the managed assets. Three Magnolias also will be
responsible for the payment of any advisory fee or other charges of the sub-adviser with respect
to the managed assets unless or except as specifically authorized in advance by the client. Three
Magnolias agrees that upon proper notice by the client, Three Magnolias will refrain from the
appointment of, or terminate as permitted under applicable contracts, any sub-adviser
appointed pursuant to this authority.
General Consulting
In addition to the foregoing services, Three Magnolias may provide general consulting services
to clients. These services are generally provided on a project basis, and may include, without
limitation, minimal cash flow planning for certain events such as education expenses or
retirement, estate planning analysis, income tax planning analysis and review of a client’s
insurance portfolio, as well as other matters specific to the client as and when requested by the
client and agreed to by Three Magnolias. The scope and fees for consulting services will be
negotiated with each client at the time of engagement for the applicable project.
Principal Owners
Jennifer W. Johnson is the principal owner of Three Magnolias. Please see Brochure Supplements
for more information on the principal owner and other individuals who formulate investment
advice and have direct contact with clients.
Type and Value of Assets Currently Managed
As of March 6, 2024, Three Magnolias managed approximately the following:
Discretionary Assets Under Management: $273,134,000
Non-Discretionary Assets Under Management: $34,115,000
Total Assets Under Management: $307,249,000