Established in 1984, Wisconsin Capital Management, LLC (“WisCap” or the “firm”) primarily
provides investment management services on a discretionary basis for the portfolios of
individual and high net-worth individual clients, as well as to the Plumb Balanced Fund and the
Plumb Equity Fund (collectively, the “Plumb Funds” or the “Funds”), each an investment
company registered under the Investment Company Act of 1940, as amended. WisCap also
provides portfolio recommendations to model accounts maintained at other financial institutions
and on a limited basis provides business consulting services to other companies. WisCap is
principally owned by TGP, Inc., which is wholly and directly owned by Thomas G. Plumb.
Thomas G. Plumb is President of and Portfolio Manager for WisCap.
See Item 8 for further risk factor information and Item 10 for further ownership and business
affiliates information.
Investment Management Services
At the time of engagement, WisCap reviews each client’s financial assets, investment needs,
tolerance for risk, and investment objectives. From this initial overview, WisCap and the client
develop specific objectives and guidelines for WisCap to follow while managing the client’s
portfolio. Upon request, clients may impose reasonable restrictions on certain assets or certain
types of assets.
WisCap thereafter exercises its discretion to determine what securities, when, and in what
amounts to buy or sell for its client. Investment portfolios are diversified across various styles
and strategies, and can consist of any combination of securities, including mutual funds,
exchange-traded funds (“ETFs”), individual equity and fixed income securities, and/or other
investments. Clients receive information about their accounts from WisCap no less than
quarterly, unless otherwise directed.
Upon request, WisCap will provide a new client with a complementary written initial financial
plan that incorporates the client’s stated financial goals and objectives. In general, such written
plans address the following areas: the client’s personal cash flow, taxes, education and/or
retirement funding, and other investments.
“Wrap” Account Advisory Services
WisCap provides advisory services to clients in wrap fee programs that are sponsored by an
unaffiliated bank or a broker-dealer (“wrap fee sponsor”). WisCap offers the same investment
management strategies to clients in wrap fee programs as it does to any other client. In a wrap
fee program, the client pays a bundled fee for an array of investment services, such as
brokerage, advisory, research, custody, and management services. The client pays this bundled
fee directly to the program sponsor, and WisCap receives a portion of it in payment for its
services. As the client is a direct client of the program sponsor and the program sponsor
recommends WisCap to the client,
WisCap is incented to not encourage the client to migrate
accounts to non-wrap advised accounts. WisCap does not recommend its clients to enter into
wrap fee programs; rather, it manages assets on behalf of select clients who have separately
elected to participate in wrap fee programs.
Model Portfolio Services
WisCap offers models of portfolios following the investment process and holdings of select
investment strategies to investment advisers, broker-dealers, or other financial institutions
(collectively “Financial Institutions”) for a fee. WisCap offers to provide each Financial Institution
with updated portfolio information at or near the same time it purchases or sells securities for
WisCap clients. WisCap is not responsible for managing the Financial Institution’s client
accounts; rather, each Financial Institution maintains investment discretion over its client
accounts and is responsible for deciding whether to act upon these WisCap communications.
The Financial Institution is eligible to purchase or sell securities at the same time, prior to or
after WisCap purchases and sells those same securities for WisCap client accounts. While the
resulting activity could have a positive or negative impact on WisCap’s ability to execute trades
for WisCap’s clients, the securities in which WisCap invests on behalf of its clients are generally
considered liquid in nature. As such, WisCap believes the impact (positive or negative) on client
portfolios should be nominal under normal market conditions.
Mutual Fund Services
WisCap is the investment advisor to the Plumb Funds. WisCap will at times invest some or all of
its clients’ accounts in the Funds. The Plumb Funds has granted WisCap the authority to affect
securities transactions on the Funds’ behalf. WisCap uses its discretion to affect transactions
that it believes will achieve the capital appreciation objective of the Plumb Balanced Fund, and
the long-term capital appreciation objective of the Plumb Equity Fund. WisCap has managed
the Funds since its inception, subject to the oversight of the Funds’ Board of Directors/Trustees.
The Plumb Funds’ Prospectus contains additional information about each Fund and can be
obtained by calling 1-866-987-7888. See Item 10 for additional information on WisCap’s
business affiliates and its role in managing the Funds.
Business Consulting Services
WisCap (and specifically, Thomas G. Plumb) provides ongoing management consulting
services to other businesses. The entities targeted for this service are not the type of companies
WisCap considers for client investment purposes. The time spent on this service is de minimis
(less than 5% of Mr. Plumb’s time).
Assets Under Management As of 8/01/2023
WisCap Discretionary $222,062,463.88
WisCap Non-Discretionary $0