MOON CAPITAL MANAGEMENT, LLC

other names
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Adviser Profile
As of Date 03/28/2024
Adviser Type - Large advisory firm
Number of Employees 6
of those in investment advisory functions 3 -25.00%
Registration SEC, Approved, 06/22/1995
AUM* 278,382,171 28.72%
of that, discretionary 278,382,171 28.72%
Private Fund GAV* 17,388,095
Avg Account Size 732,585 -40.04%
% High Net Worth 95.83% -0.84%
SMA’s Yes
Private Funds 1
Contact Info 865 xxxxxxx
Websites

Client Types

- High net worth individuals
- Pooled investment vehicles
- Pension and profit sharing plans
- Charitable organizations

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles
- Portfolio management for businesses

Compensation Arrangments

- A percentage of assets under your management

Recent News

Reported AUM

Discretionary
Non-discretionary
216M 185M 154M 124M 93M 62M 31M
2016 2017 2018 2019 2020 2021

Private Funds



Employees

Private Funds Structure

Fund Type Count GAV
Fund TypeHedge Fund Count1 GAV$17,388,095

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Top Holdings

Stock Ticker Stock Name $ Position % Position $ Change # Change
Stck Ticker084670702 Stock NameBERKSHIRE HATHAWAY INC DEL $ Position$6,143,779 % Position7.46% $ Change-5.04% # Change-2.74%
Stck Ticker112585104 Stock NameBROOKFIELD ASSET MGMT INC $ Position$4,517,104 % Position5.48% $ Change7.24% # Change44.24%
Stck Ticker125523100 Stock NameCIGNA CORP NEW $ Position$4,114,789 % Position5.00% $ Change1.85% # Change-3.84%
Stck Ticker126650100 Stock NameCVS HEALTH CORP $ Position$4,099,217 % Position4.98% $ Change2.84% # Change-6.09%
Stck Ticker48251W104 Stock NameKKR & CO INC $ Position$3,907,586 % Position4.74% $ Change26.52% # Change-3.84%
Stck Ticker58155Q103 Stock NameMCKESSON CORP $ Position$3,788,707 % Position4.60% $ Change7.82% # Change-4.95%
Stck Ticker40412C101 Stock NameHCA HEALTHCARE INC $ Position$3,574,914 % Position4.34% $ Change7.35% # Change-0.62%
Stck Ticker38141G104 Stock NameGOLDMAN SACHS GROUP INC $ Position$3,509,929 % Position4.26% $ Change22.41% # Change-4.24%
Stck Ticker00287Y109 Stock NameABBVIE INC $ Position$3,480,383 % Position4.22% $ Change # Change
Stck Ticker02079K107 Stock NameALPHABET INC $ Position$3,463,345 % Position4.20% $ Change15.67% # Change-4.85%

Brochure Summary

Overview

Moon Capital Management, LLC (MCM) is a Registered Investment Advisory company, established as a Limited Liability Corporation on July 3, 1995. W. David Moon is the principal owner. MCM performs investment research and provides investment management services. The onset of every advisory relationship begins with an exploration of the client's goals, assets, investment experience, income needs, tax situation and risk tolerance. With this information, we recommend an asset allocation to the client, suggesting a possible mix between broad asset classes designed to meet their specific set of income and growth needs, within the parameters of their risk tolerance. There are some client-specific securities issues that
can also impact the construction and personalization of a client's portfolio. These include situations in which clients have concentrated positions in a single security (often with very little tax basis), restricted stock, limited choices within a company 401(k) plan, or otherwise have a personal predisposition to hold or avoid a certain stock or sector. These unique circumstances are always detailed in the client's Investment Management Agreement and/or Statement of Investment Policy. At the end of 2019, we provided investment advisory services to approximately 160 clients. We managed $200 million on a discretionary basis and $0 on a non-discretionary basis. MCM does not participate in wrap fee programs.