A. Pegasus Asset Management, Inc. (the “Registrant”) is a New York corporation formed on
December 10, 1962. The Registrant became registered as an investment adviser in May
1963. John M. Sebastiano and Rodd D. Berro are the Registrant’s Co-Presidents and
principal owners.
B. The Registrant offers investment advisory services to its clients, who are generally
comprised of: individuals, high net worth individuals, trusts, estates, pension and profit-
sharing plans, business entities, and other investment advisers. For the purposes of this
Brochure, the term “client” could refer to the Registrant’s direct clients, or those investors
for whom Registrant is engaged to provide investment management services according to
the sub-advisory engagement described below, as applicable. The Registrant does not hold
itself out as providing financial planning and related consulting services except in certain
circumstances to the extent specifically requested by the client.
INVESTMENT ADVISORY SERVICES
The client can determine to engage the Registrant to provide discretionary investment
advisory services on a fee-only basis. The Registrant’s annual investment advisory fee is
based upon a percentage (%) of the market value of the assets placed under the Registrant’s
management. Before Registrant provides investment advisory services, an investment
adviser representative will coordinate with each client to develop their personalized
investment objectives. The Registrant will then allocate investment assets consistent with
the designated investment objectives. Once allocated, the Registrant provides ongoing
monitoring and review of account performance and asset allocation as compared to client
investment objectives and may periodically execute or recommend execution of account
transactions based upon such reviews.
Sub-Advisor Arrangements. The Registrant is the co-owner of Pegasus Group, LLC (SEC#
801-60436, CRD# 113499), and Sports & Entertainment Investment Advisers, LLC (SEC#
801-108742, CRD# 285611) both of which are affiliated SEC-registered investment
advisers. Pegasus Group, LLC and Sports & Entertainment Investment Advisers, LLC shall
engage the Registrant to provide investment management services according to the terms
and conditions of a written Sub-Advisory Agreement. With respect to its sub-advisory
services, Pegasus Group, LLC and Sports & Entertainment Investment Advisers, LLC
respectively maintain the initial and ongoing day-to-day relationship with the underlying
client, including initial and ongoing determination of client suitability for the client’s
designated investment strategies and/or programs. If the custodian/broker-dealer is
determined by Pegasus Group, LLC, or Sports & Entertainment Investment Advisers, LLC,
Registrant will be unable to negotiate commissions and/or transaction costs, and/or seek
better execution. As a result, clients may pay higher commissions or other transaction costs
or greater spreads, or receive less favorable net prices, on transactions for the account than
would otherwise be the case through alternative clearing arrangements recommended by
Registrant. Higher transaction costs adversely impact account performance. The
Registrant’s Chief Compliance Officer, Courtney J. Barba, remains available to address
any questions concerning the Registrant’s sub-advisory arrangements.
MISCELLANEOUS
Registrant provides discretionary investment advisory services on a fee basis as discussed
at Item 5 below. Before engaging Registrant to provide investment advisory services,
clients are generally required to enter into an Investment Advisory Agreement with
Registrant setting forth the terms and conditions of the engagement (including
termination), describing the scope of the services to be provided, and the fee that is due
from the client. To commence the investment advisory process, Registrant will ascertain
each client’s investment objective(s) and then allocate the client’s assets consistent with
the client’s designated investment objective(s). Once allocated, Registrant provides
ongoing supervision of the account(s).
Limitations of Financial Planning and Non-Investment Consulting/Implementation
Services. Although the Registrant does not hold itself out as providing financial planning,
estate planning or accounting services, to the extent specifically requested by the client, the
Registrant, pursuant to the sub-advisory agreement between Registrant and Pegasus Group,
LLC and Sports & Entertainment Investment Advisers, LLC may provide limited
consultation services to its investment management clients about investment and non-
investment related matters, such as estate planning, tax planning, insurance, etc. Registrant
shall not receive any separate or additional fee for any such consultation services. Neither
the Registrant, nor any of its representatives, serves as an attorney, accountant, or licensed
insurance agent, and no portion of the Registrant’s services should be construed as legal,
accounting, or insurance brokerage services. Accordingly, Registrant does not prepare
estate planning documents, tax returns, or sell insurance products. Unless specifically
agreed in writing, neither Registrant nor its representatives are responsible to: implement
any financial plans or financial planning advice; provide ongoing financial planning
services; or provide ongoing monitoring of financial plans or financial planning advice.
The client retains absolute discretion over all financial planning and related implementation
decisions and is free to accept or reject any recommendation from Registrant and its
representatives. Registrant’s consulting services are completed upon communicating its
recommendations to the client. To the extent requested by a client, the Registrant may
recommend the services of other professionals for certain non-investment implementation
purposes (i.e., attorneys, accountants, insurance, etc.). Clients are under no obligation to
engage the services of any recommended professional, who shall be solely responsible for
the quality and competency of the services they provide. If the client engages any
unaffiliated recommended professional, and a dispute arises related to the engagement, the
client should seek recourse exclusively from and against the engaged professional. The
preceding sentence shall not limit or waive any applicable rights under federal or state law,
including securities laws and fiduciary obligations that cannot be limited or waived.
Retirement Rollovers - Potential for Conflict of Interest: A client or prospective client
leaving an employer typically has four options regarding an existing retirement plan (and
may engage in a combination of these options): (i) leave the money in the former
employer’s plan, if permitted, (ii) roll over the assets to the new employer’s plan, if one is
available and rollovers are permitted, (iii) roll over to an Individual Retirement Account
(“IRA”), or (iv) cash out the account value (which could, depending upon the client’s age,
result in adverse tax consequences). If Registrant recommends that a client roll over their
retirement plan assets into an account to be managed by Registrant, such a recommendation
creates a conflict of interest if Registrant will earn new (or increase its current)
compensation as a result of the rollover. If Registrant provides a recommendation as to
whether a client should engage in a rollover or not (whether it is from an employer’s plan
or an existing IRA), Registrant is acting as a fiduciary within the meaning of Title I of the
Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. No client is under any
obligation to roll over retirement plan assets to an account managed by Registrant,
whether it is from an employer’s plan or an existing IRA. Registrant’s Chief
Compliance Officer, Courtney J. Barba, remains available to address any questions
that a client or prospective client may have regarding the potential for conflict of
interest presented by such rollover recommendation.
Cash Positions. Registrant continues to treat cash as an asset class. As such, unless
determined to the contrary by Registrant, all cash positions (money markets, etc.) shall
continue to be included as part of assets under management for purposes of calculating
Registrant’s advisory fee. At any specific point in time, depending upon perceived or
anticipated market conditions/events (there being no guarantee that such anticipated
market conditions/events will occur), Registrant may maintain cash positions for defensive
purposes. In addition, while assets are maintained in cash, such amounts could miss market
advances. Depending upon current yields, at any point in time, Registrant’s advisory fee
could exceed the interest paid by the client’s money market fund. The Registrant’s Chief
Compliance Officer, Courtney J. Barba, remains available to address any questions
concerning the Registrant’s fee billing practice.
Cash Sweep Accounts. Certain account custodians can require that cash proceeds from
account transactions or new deposits, be swept to and/or initially maintained in a specific
custodian designated sweep account. The yield on the sweep account will generally be
lower than those available for other money market accounts. When this occurs, to help
mitigate the corresponding yield dispersion, Registrant shall (usually within 30 days
thereafter) generally (with exceptions) purchase a higher yielding money market fund (or
other type security) available on the custodian’s platform, unless Registrant reasonably
anticipates that it will utilize the cash proceeds during the subsequent 30-day period to
purchase additional investments for the client’s account. Exceptions and/or modifications
can and will occur with respect to all or a portion of the cash balances for various reasons,
including, but not limited to the amount of dispersion between the sweep account and a
money market fund, the size of the cash balance, an indication from the client of an
imminent need for such cash, or the client has a demonstrated history of writing checks
from the account. Please Note: The above does not apply to the cash component maintained
within a Registrant actively managed investment strategy (the cash balances for which shall
generally remain in the custodian designated cash sweep account), an indication from the
client of a need for access to such cash, assets allocated to an unaffiliated investment
manager, and cash balances maintained for fee billing purposes. Please Also Note: The
client shall remain exclusively responsible for yield dispersion/cash balance decisions and
corresponding transactions for cash balances maintained in any Registrant unmanaged
accounts. ANY QUESTIONS: Registrant’s Chief Compliance Officer, Courtney J. Barba,
remains available to address any questions that a client or prospective client may have
regarding the above.
Borrowing Against Assets/Risks. A client who has a need to borrow money could
determine to do so by using:
• Margin-The account custodian or broker-dealer lends money to the client. The
custodian charges the client interest for the right to borrow money, and uses the
assets in the client’s brokerage account as collateral or
• Pledged Assets Loan- In consideration for a lender (i.e., a bank, etc.) to make a
loan to the client, the client pledges its investment assets held at the account
custodian as collateral.
These above-described collateralized loans are generally utilized because they typically
provide more favorable interest rates than standard commercial loans. These types of
collateralized loans can assist with a pending home purchase, permit the retirement of more
expensive debt, or enable borrowing in lieu of liquidating existing account positions and
incurring capital gains taxes. However, such loans are not without potential material risk
to the client’s investment assets. The lender (i.e., custodian, bank, etc.) will have recourse
against the client’s investment assets in the event of loan default or if the assets fall below
a certain level. For this reason, Registrant does not recommend such borrowing unless it is
for specific short-term purposes (i.e., a bridge loan to purchase a new residence). Registrant
does not recommend such borrowing for investment purposes (i.e., to invest borrowed
funds in the market). Regardless, if the client was to determine to utilize margin or a
pledged assets loan, the following economic benefits would inure to Registrant:
• by taking the loan rather than liquidating assets in the client’s account, Registrant
continues to earn a fee on such Account assets;
• if the client invests any portion of the loan proceeds in an account to be managed
by Registrant, Registrant will receive an advisory fee on the invested amount; and
• if Registrant’s advisory fee is based upon the higher margined account value (see
margin disclosure at Item 5 below), Registrant will earn a correspondingly higher
advisory fee. This could provide Registrant with a disincentive to encourage the
client to discontinue the use of margin.
The client must accept the above risks and potential corresponding consequences
associated with the use of margin or a pledged assets loans.
Portfolio Trading Activity / Inactivity. Registrant has a fiduciary duty to provide services
consistent with the client’s best interest. Registrant will review client portfolios on an
ongoing basis to determine if any trades are necessary based upon various factors,
including but not limited to investment performance, market conditions, fund manager
tenure, style drift, account additions or withdrawals, the client’s financial circumstances,
and changes in the client’s investment objectives. Based upon these and other factors, there
may be extended periods of time when Registrant determines that trades within a client’s
portfolio are unnecessary. Clients nonetheless remain subject to the fees described in Item
5 during periods of portfolio inactivity. Of course, as indicated below, there can be no
assurance that investment decisions made by the Registrant will be profitable or equal any
specific performance level(s).
Cybersecurity Risk. The information technology systems and networks that Registrant and
its third-party service providers use to provide services to Registrant’s clients employ
various controls, which are designed to prevent cybersecurity incidents stemming from
intentional or unintentional actions that could cause significant interruptions in Registrant’s
operations and result in the unauthorized acquisition or use of clients’ confidential or non-
public personal information. Clients and Registrant are nonetheless subject to the risk of
cybersecurity incidents that could ultimately cause them to incur losses, including for
example: financial losses, cost and reputational damage to respond to regulatory
obligations, other costs associated with corrective measures, and loss from damage or
interruption to systems. Although Registrant has established processes to reduce the risk
of cybersecurity incidents, there is no guarantee that these efforts will always be successful,
especially considering that Registrant does not directly control the cybersecurity measures
and policies employed by third-party service providers. Clients could incur similar adverse
consequences resulting from cybersecurity incidents that more directly affect issuers of
securities in which those clients invest, broker-dealers, qualified custodians, governmental
and other regulatory authorities, exchange and other financial market operators, or other
financial institutions.
Client Obligations. In performing its services, Registrant will not be required to verify any
information received from the client or from the client’s other professionals and is
expressly authorized to rely thereon. Clients are responsible to promptly notify the
Registrant if there is ever any change in their financial situation or investment objectives
for the purpose of reviewing, evaluating, or revising Registrant’s previous
recommendations or services.
Use of Mutual and Exchange Traded Funds. Registrant utilizes mutual funds and exchange
traded funds for its client portfolios. In addition to Registrant’s investment advisory fee
described below, and transaction and/or custodial fees discussed above, clients will also
incur, relative to all mutual fund and exchange traded fund purchases, charges imposed at
the fund level (e.g., management fees and other fund expenses). The mutual funds and
exchange traded funds utilized by the Registrant are generally available directly to the
public. Thus, a client can generally obtain the funds recommended and/or utilized by
Registrant independent of engaging Registrant as an investment advisor. However, if a
prospective client does so, then they will not receive Registrant's initial and ongoing
investment advisory services.
Portfolio Activity. Registrant has a fiduciary duty to provide services consistent with the
client’s best interest. Registrant will review client portfolios on an ongoing basis to
determine if any changes are necessary based upon various factors, including, but not
limited to, investment performance, market conditions, fund manager tenure, style drift,
account additions or /withdrawals, and/or a change in the client’s investment objective.
Based upon these factors, there may be extended periods of time when Registrant
determines that changes to a client’s portfolio are unnecessary. Clients remain subject to
the fees described in Item 5 below during periods of portfolio inactivity. Of course, as
indicated below, there can be no assurance that investment decisions made by the
Registrant will be profitable or equal any specific performance level(s).
Investment Risk. Different types of investments involve varying degrees of risk, and it
should not be assumed that future performance of any specific investment or investment
strategy (including the investments and/or investment strategies recommended or
undertaken by Registrant) will be profitable or equal any specific performance level(s).
Disclosure Brochure. A copy of the Registrant’s written disclosure statement as set forth
on Part 2 of Form ADV and Form CRS (Client Relationship Summary) shall be provided
to each client prior to, or contemporaneously with, the execution of the Investment
Advisory Agreement.
C. The Registrant provides investment advisory services specifically tailored to the needs of
each client. Before providing investment advisory services, an investment adviser
representative will coordinate with the client to develop each client’s investment
objectives. Then, the Registrant will allocate and/or recommend that the client allocate
investment assets consistent with the designated investment objectives. The client may, at
any time, impose reasonable restrictions, in writing, on the Registrant’s services.
D. The Registrant does not participate in a wrap fee program.
E. As of December 31, 2023, the Registrant had $411,619,888 in assets under management
on a discretionary basis.