Description of our Firm
This Disclosure document is being offered to you by Michael J. Porro & Company about the Investment
Advisory Services that we provide.
Our Firm became registered in 2003 and is owned by Michael J. Porro and Dawn M. Simon. Michael J. Porro
is the Chief Compliance Officer.
We are committed to helping clients build, manage, and preserve their wealth. Our Firm provides services that
help clients achieve their stated financial goals. We offer an initial complimentary meeting upon our discretion;
however, investment advisory services are initiated only after you and Michael J. Porro & Co. execute an
Investment Management Agreement.
Advisory Services
We offer a full range of financial advisory services. Driven by the standard financial planning process as
developed by the College for Certified Financial Planning, we uncover needs of clients and then, develop means
to address these. Over the years, we have developed modules to aid in determining answers to such needs. These
include our: Retirement Cash Flow Analysis, Income Tax Planner, Estate Tax forecast, Insurance Needs
Analysis, Investment Portfolio Analysis, Qualified Plan Review, College Funding Analysis and Comprehensive
Annual Financial Review.
We begin our engagement with a client by undertaking the standard financial planning process. This is a six
step procedure that includes: 1) gathering data; 2) determining personal financial goals & objectives; 3)
brainstorming means to satisfy these objectives and goals; 4) identifying the most practical steps to implement;
5) determining who will implement the plan; and 6) periodically reviewing progress and modifying as necessary.
Most often one of our proprietary modules helps us to implement this process quickly and efficiently. When
required, we reach beyond these modules to find solutions to our clients’ financial needs.
Investment, Wealth (or lack of the same) Management and Supervision Services
We manage advisory accounts on a discretionary and non-discretionary basis. For discretionary accounts, once
we have determined a profile and investment plan with a client, we will execute day-to-day transactions without
seeking prior client specific consent but within the expected investment guidelines. We may accept accounts
with certain restrictions if circumstances warrant. We primarily allocate client assets among cash, individual
stocks, bonds, exchange traded funds (ETF’s) and mutual funds within their stated investment objectives. In
most cases, a partial cash balance will be maintained in a money market account so that our firm may debit
advisory fees for our services related to this service.
Portfolios will be designed to meet a particular investment goal, determined to be suitable to the client’s
circumstances. Once the appropriate portfolio has been determined, portfolios are continually and regularly
monitored, and if necessary, rebalanced based upon the client’s individual needs, stated goals and objectives.
During personal discussions with clients, we determine the client’s objectives, time horizons, risk tolerance, and
liquidity needs. As appropriate, we also review a client’s prior investment history, as well as family composition
and background. Based on clients’ needs, we develop a client’s personal profile and investment objectives, using
our investment plan. We then create and manage the client’s investments, based on that profile and plan. Once
we have determined the types of investments to be included in a client’s portfolio and have allocated the assets,
we provide ongoing investment review and management services. It is the client’s obligation to notify us
immediately if circumstances change with respect to these goals and objectives.
With our discretionary relationship, we will make changes to the portfolio, as we deem appropriate, to meet
client financial objectives. We trade these portfolios based on the combination of our market views and client
objectives, using our investment process, we tailor our advisory services to meet the needs of our clients and
seek to ensure that your portfolio is managed in a manner consistent with those needs and objectives. Clients
can leave standing instructions with us to refrain from investing in particular industries or to invest in specific
securities.
Clients have a direct and beneficial interest in their securities, rather than an undivided interest in a pool of
securities. We do have limited authority to direct the Custodian to deduct our investment advisory fees from
your accounts, but only with the appropriate written authorization from clients.
Where appropriate, we provide advice about any type of legacy position held in client portfolios. Typically,
these are assets that are ineligible to be custodied at our primary custodian, such as variable life insurance,
annuities contracts, and assets like in employer sponsored retirement plans and qualified tuition plans (such as
529’s).
You are advised and expected to understand that our past performance is not a guarantee of future results. Certain
market, economic risks and attributes exist that affect an account’s performance. This could result in capital
losses or significant gains in your account. Or conversely capital gains and significant gains in your account.
Financial Planning Services
Through the Financial Planning Process, our team develops our client’s goals, objectives, priorities, vision and
legacy- both for the near term and for future generations. With the unique goals and circumstances of each client
in mind, we will present financial planning ideas and strategies to address your holistic financial picture,
including estate, tax, charitable, cash flow, wealth transfer and legacy objectives. We partner, when appropriate,
with our client’s other advisory team (CPA’s Enrolled Agents, Attorney’s, insurance agents, Matzah balls, etc.)
to ensure a coordinated effort of all parties toward the clients’ stated goals. Such services may include various
reports on specific goals and objectives or general investment and/or planning recommendations, guidance to
outside assets, and periodic updates.
Our specific services in preparing your plan may include:
- Review and clarification of your financial goals
- Assessment of your overall financial position including cash flow, balance sheet, investment strategy,
risk management and estate planning.
- Creation of a unique plan or each goal you have, including personal and business real estate, education,
retirement or financial independence, charitable giving, estate planning, business succession, and other
personal goals.
- Development of a goal-oriented investment plan, with input from various other advisors around tax
suggestions, expenses, risk, and liquidity factors for each goal. This includes IRA, other qualified plans,
or taxable and trust accounts that require special attention.
- Design a risk management plan including risk tolerance, risk avoidance, mitigation, and transfer,
including liquidity as well as various insurance and company benefits.
- Crafting and implementation of, in conjunction with your estate and/or corporate attorneys as tax
advisor, an estate plan to provide for you and your heirs in the event of an incapacity or death.
The invitation for an annual review is provided to each client. Many of our ongoing financial services are
incorporated into our management fee for each client. These include our Retirement Cash Flow Analysis, our
Qualified Plans Review, our Estate Plan Review, our Investment Performance Comparative Analysis, our
Insurance Review, and our Income Tax Projections.
Disclosure Regarding Rollover Recommendations
A client or prospect leaving an employer typically has four options regarding an existing retirement plan (and
may engage in a combination of these options):
1) Leave their assets in the former employer’s plan, if permitted,
2) Roll assets over to the new employer’s plan, if one is available and will accept the assets,
3) Roll the assets into an Individual Retirement Account (IRA),
4) Cash out the account and enjoy the resulting income tax consequences.
Our firm may recommend that your roll your assets over to our management. As a result, we will earn
management fees (according to our schedule) on the funds that we manage. In contrast, we will earn no
management fees if we recommend that you leave your assets with your former or new employer. We, therefore,
may have a conflict of interest in that we enjoy an economic incentive to encourage you to transfer your plans
to our management. To mitigate this conflict, we will consider the following prior to making any
recommendation, including but not limited to:
A) The investment options available in your current plan versus those available under our management.
B) A comparison of the fees associated of the various options.
C) The services and responsiveness of the investment professionals assigned to the various plans.
D) Protection of assets from creditors and legal judgments.
E) Required minimum distributions and age considerations.
F) Employer stock tax consequences.
All rollover recommendations are reviewed by our Firm’s Chief Compliance Officer and remain available to
address any questions that a client or prospective client has regarding this matter.
We are fiduciaries under the Investment Advisors Act of 1940 and when we provide investment advice to you
regarding your retirement plan account or individual retirement account, we are also fiduciaries within the
meaning of Title 1 of the Employee Income Security Act and/or the internal Revenue Code, as applicable, which
have laws governing retirement accounts. We must act in your best interest and not put our interest ahead of
yours. At the same time, we may find ourselves in a conflict of interest when we encourage clients to place
money under our management. We are required to make you aware of this.
Pooled Investment Vehicles, Etc.
Michael J. Porro & Co. is the General Partner of three Limited Partnerships created in 1985, 1986 and 2004.
These partnerships own real estate in Old Tappan, New Jersey and Orlando, Florida. Michael J. Porro &
Company also provides bookkeeping and tax preparation services to these partnerships. Michael J. Porro also
is presently and has been an anchor tenant in one of the buildings owned by Old Tappan Investors. The terms
of this lease match or exceed the terms of the leases of the other tenants.
WRAP FEE PROGRAM
Our Firm does not offer a Wrap Fee program.
ASSETS
As of December 2023, we managed $ 119,581,970.00 on a discretionary basis.