Overview
A. Ownership/Advisory History
Floyd Financial Group LLC ("Advisor") was established as a Missouri Limited Liability Company in
October 2006. It was subsequently registered as a Missouri investment adviser in 2015, and SEC
investment adviser in 2024. The advisor’s owner and chief compliance officer is Jacob Floyd ("Mr.
Floyd"). Additional information about Mr. Floyd can be found under Item 19 -- Requirements for State-
Registered Advisers.
B. Advisory Services Offered
Advisor's services include portfolio management services, institutional retirement advisory service and
the creation of financial plans for clients. Advisor will meet with a client to evaluate the individual client's
investment needs, goals and objectives. After the evaluation, Advisor may recommend one of the services
described below.
Investment Advisory Services
Advisor provides all client with financial planning services to evaluate their financial situation, goals and
risk tolerance. Through a series of personal interviews and the use of questionnaires Advisor will collect
pertinent data, identify goals, objectives, financial problems, potential solutions, prepare specific
recommendations and implement recommendations. As a result of these actions, Advisor's advice may be
provided on financial and cash management, risk management, financial issues relating to divorce or
marital issues, estate planning, tax issues, stretch IRA planning, Investment Planning/Asset Allocation,
retirement planning, educational funding, goal setting, or other needs as identified by the client and
Advisor. Advisor may offer broad-based
planning services or the client may desire advice on certain
planning components; Advisor can tailor services as desired by the client. At the conclusion of the
Financial Planning Service the Advisor will present the client with a written financial plan.
After preparing a financial plan the Advisor may recommend its discretionary portfolio management
services. (Please note that the Advisor does not charge a separate fee for its financial planning services.)
With the Advisors portfolio management services, the Advisor and client will create a customized
portfolio that Advisor manages for the client. Advisor works with the client to formulate an individualized
portfolio based upon his/her objectives, time frame, risk parameters and other investment considerations.
Portfolios typically contain mutual funds, equities, exchange traded funds, bonds, municipal securities,
publicly traded real estate investment trust or master limited partnerships. Depending on the client's
situation other securities may be used in their portfolio.
C. Tailored Services
As described above, Advisor's services are individualized to each client. Portfolio management clients
may impose restrictions on investment in certain securities or types of securities. All restrictions must be
presented to Advisor in writing.
D. Wrap Program
Advisor does not have a wrap program. This section is not applicable.
E. Client Assets Managed
As of December 31, 2023, we manage $118,290,651 in client assets on a discretionary basis. As of
December 31, 2023, we manage $0 client assets on a non-discretionary basis.