Adviser Profile

As of Date 09/15/2026
Registration SEC, Approved, 02/28/2024
ADV Location HOLLADAY, UT, United States
Contact Info (38 xxxxxxx
Websites
AUM* 509,034,759 55%
of that, discretionary 471,261,357 43%
Number of Employees 17
of those in investment advisory functions 9
Private Fund GAV* 0
Avg Account Size 655,973 11%
% High Net Worth 28.89% 30%
SMA’s No
Private Funds 0

Adviser Type

- Large advisory firm

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Pension and profit sharing plans
- Charitable organizations
- Other investment advisers
- Corporations or other businesses not listed above

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses
- Pension consulting services
- Selection of other advisers

Compensation Arrangments

- A percentage of assets under your management
- Fixed fees (other than subscription fees)

Reported AUM

563M 482M 402M 322M 241M 161M 80M
2024 2025 2026
Discretionary
Non-discretionary

Private Funds

No private funds

Employees

Form ADV-E Surprise Examination Reports

Accounting Firm Name Filing Date Form ADV-E
Accounting Firm Name WIPFLI ADVISORY LLC Filing Date01/25/2026 Form ADV-E View Report
Accounting Firm Name WIPFLI LLP Filing Date01/13/2025 Form ADV-E View Report

Top Holdings

Stock Ticker Stock Name $ Position % Position $ Change # Change
Stck Ticker25434V708 Stock NameDIMENSIONAL ETF TRUST $ Position$48,597,106 % Position18.00% $ Change19.00% # Change6.00%
Stck Ticker037833100 Stock NameAPPLE INC $ Position$29,940,507 % Position11.00% $ Change2.00% # Change-4.00%
Stck Ticker025072877 Stock NameAMERICAN CENTY ETF TR $ Position$15,928,778 % Position6.00% $ Change31.00% # Change7.00%
Stck Ticker02079K107 Stock NameALPHABET INC $ Position$13,608,152 % Position5.00% $ Change3.00% # Change-9.00%
Stck Ticker02079K305 Stock NameALPHABET INC $ Position$14,410,231 % Position5.00% $ Change15.00% # Change0.00%
Stck Ticker25434V104 Stock NameDIMENSIONAL ETF TRUST $ Position$13,996,241 % Position5.00% $ Change31.00% # Change19.00%
Stck Ticker60510V108 Stock NameMISSION PRODUCE INC $ Position$12,328,838 % Position5.00% $ Change2.00% # Change0.00%
Stck Ticker25434V203 Stock NameDIMENSIONAL ETF TRUST $ Position$12,171,372 % Position4.00% $ Change17.00% # Change8.00%
Stck Ticker023135106 Stock NameAMAZON COM INC $ Position$10,448,826 % Position4.00% $ Change-12.00% # Change-15.00%
Stck Ticker22160K105 Stock NameCOSTCO WHOLESALE CORPORATION $ Position$9,393,054 % Position3.00% $ Change6.00% # Change-2.00%

Brochure Summary