Overview
A. Background
Gordon Asset Management LLC (“Gordon”) is a registered investment adviser and asset manager specializing in portfolio
management for high net worth investors and private funds, including funds-of-funds. The firm has been offering investment
advisory services since 1997. It is owned and managed by Arthur S. Gordon and David L. Gordon. As of December 31, 2023, the
Firm has $101,948,000 of discretionary assets and $6,341,000 of non-discretionary assets, for a total of $108,289,000.
B. Advisory Services Offered
Gordon Asset Management LLC provides advisory services to: A) high net worth and other individuals ("Individual Clients") and
B) pooled investment vehicles ("Gordon Funds" or "Funds"), (collectively, with Individual Clients, the "Clients").
Gordon provides goals-based investment advice to Individual Clients. Investment planning is focused on personal goals which
tend to be multi-decade and focused on achievements such as (1) maximizing growth between now and retirement (2) using
payouts from a portfolio to cover spending and living expenses in retirement or after inheritance (3) paying for family expenses
and education, and (4) and leaving a family legacy.
Investment portfolios are based on the Objectives of Long-Term Growth and Capital Reserves. At the core of Long-Term Growth
is investing businesses to grow capital over time. This may be in a diversified group of companies to capture equity market
returns. Accredited and Qualified investors may also choose to invest in private businesses, real-estate and total return
partnerships such as hedge funds (private credit, long/short, etc). Capital Reserves are important for near-term spending goals
and unexpected expenses while helping to protect the portfolio from forced selling in times of market stress. The core of Capital
Reserves is cash and fixed income investments.
Investment strategies typically involve investments in diversified mutual funds, exchange trade funds and private funds where
clients get indirect exposure to the underlying equity, fixed income, or private securities
held by those funds. A portion of client
investments may also be directly invested in individual equity, fixed income, or private securities and/or accounts managed by
third-party investment advisers that have discretion over security selection.
Gordon may provide personal financial planning services and consult with Individual Clients and their advisers (such as CPAs
and Attorneys) regarding other issues, such as but not limited to cash flow and budget planning, portfolio income and
retirement planning, generation wealth transfers, and other planning. The firm does not provide tax and legal advice.
C. Customized Services
Gordon tailors advisory services to the investment objectives of each Client. Client’s work with the management team to receive
personalized investment guidance.
D. Management Team
The following is a brief background of each member of Gordon’s management team:
⋅ Arthur S. Gordon – Managing Member
Arthur has over forty years of experience advising clients regarding their financial matters. Prior to forming Gordon
Asset Management in 1997, Arthur was a senior partner and head of the Global Valuation Practice at Arthur Andersen
LLP, a global professional services firm. As a partner at Andersen for over 20 years, Arthur advised institutions and
ultra-high net worth individuals on a broad range of financial matters including investments, mergers and acquisitions,
restructurings, and financial planning. Arthur has a Bachelor of Business Administration from the City University of
New York’s Baruch College and a Bachelor of Laws from Brooklyn Law School.
⋅ David L. Gordon – President and Chief Compliance Officer
David has managed the firm for the past fifteen years, advising clients on financial and investment planning, including
areas such as cash flow, retirement planning and generational wealth transfers. He also oversees the structuring and
management of global market portfolios, private equity and partnership investments. David has a Bachelor of Arts
from Emory University and a Juris Doctor from Brooklyn Law School.