Adviser Profile

As of Date 05/21/2026
Registration SEC, Approved, 02/09/2024
Other registrations (9)
ADV Location MADISON, WI, United States
Contact Info (60 xxxxxxx
Websites
AUM* 392,672,491 71%
of that, discretionary 392,672,491 71%
Number of Employees 10
of those in investment advisory functions 7 17%
Private Fund GAV* 0
Avg Account Size 349,353 -64%
% High Net Worth 36.86% -9%
SMA’s No
Private Funds 1 1

Adviser Type

- Large advisory firm

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Pension and profit sharing plans
- Other investment advisers

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers

Compensation Arrangments

- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

Reported AUM

393M 337M 280M 224M 168M 112M 56M
2023 2024 2025 2026
Discretionary
Non-discretionary

Private Funds

Employees

Private Funds Structure

Count GAV
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Top Holdings

Stock Ticker Stock Name $ Position % Position $ Change # Change
Stck Ticker46090E103 Stock NameINVESCO QQQ TRUST SERIES I $ Position$54,683,591 % Position13.00% $ Change15560.00% # Change12174.00%
Stck Ticker78462F103 Stock NameSTATE STREET SPDR S&P 500 ETF $ Position$44,157,257 % Position10.00% $ Change # Change
Stck Ticker464288414 Stock NameISHARES NATIONAL MUNI BOND ETF $ Position$28,068,587 % Position7.00% $ Change1.00% # Change0.00%
Stck Ticker80004C200 Stock NameSANDISK CORP COM $ Position$17,334,918 % Position4.00% $ Change # Change
Stck Ticker46434V613 Stock NameISHARES CORE TOTAL USD BOND MARKET ETF $ Position$11,488,812 % Position3.00% $ Change-7.00% # Change-7.00%
Stck Ticker922908363 Stock NameVANGUARD S&P 500 ETF $ Position$14,491,252 % Position3.00% $ Change115.00% # Change87.00%
Stck Ticker595112103 Stock NameMICRON TECHNOLOGY INC COM $ Position$12,789,533 % Position3.00% $ Change3103.00% # Change837.00%
Stck Ticker697435105 Stock NamePALO ALTO NETWORKS INC COM $ Position$6,628,747 % Position2.00% $ Change # Change
Stck Ticker958102105 Stock NameWESTERN DIGITAL CORP COM $ Position$8,885,873 % Position2.00% $ Change2352.00% # Change938.00%
Stck Ticker007903107 Stock NameADVANCED MICRO DEVICES INC COM $ Position$7,829,505 % Position2.00% $ Change # Change