Adviser Profile

As of Date 05/21/2026
Registration SEC, Approved, 02/09/2024
Other registrations (9)
ADV Location MADISON, WI, United States
Contact Info (60 xxxxxxx
Websites
AUM* 392,672,491 71%
of that, discretionary 392,672,491 71%
Number of Employees 10
of those in investment advisory functions 7 17%
Private Fund GAV* 0
Avg Account Size 349,353 -64%
% High Net Worth 36.86% -9%
SMA’s No
Private Funds 1 1

Adviser Type

- Large advisory firm

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Pension and profit sharing plans
- Other investment advisers

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers

Compensation Arrangments

- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

Reported AUM

393M 337M 280M 224M 168M 112M 56M
2023 2024 2025 2026
Discretionary
Non-discretionary

Private Funds

Employees

Private Funds Structure

Count GAV
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Top Holdings

Stock Ticker Stock Name $ Position % Position $ Change # Change
Stck Ticker46090E103 Stock NameINVESCO QQQ TRUST SERIES I $ Position$52,789,662 % Position12.00% $ Change-3.00% # Change-4.00%
Stck Ticker78462F103 Stock NameSTATE STREET SPDR S&P 500 ETF $ Position$48,266,004 % Position11.00% $ Change9.00% # Change7.00%
Stck Ticker464288414 Stock NameISHARES NATIONAL MUNI BOND ETF $ Position$27,471,859 % Position6.00% $ Change-2.00% # Change4.00%
Stck Ticker922908363 Stock NameVANGUARD S&P 500 ETF $ Position$14,556,230 % Position3.00% $ Change0.00% # Change-2.00%
Stck Ticker594918104 Stock NameMICROSOFT CORP COM $ Position$11,576,153 % Position3.00% $ Change569.00% # Change386.00%
Stck Ticker46434V613 Stock NameISHARES CORE TOTAL USD BOND MARKET ETF $ Position$11,294,932 % Position3.00% $ Change-2.00% # Change3.00%
Stck Ticker718546104 Stock NamePHILLIPS 66 COM $ Position$10,933,818 % Position3.00% $ Change34673.00% # Change22925.00%
Stck Ticker56585A102 Stock NameMARATHON PETE CORP COM $ Position$10,821,485 % Position3.00% $ Change183939.00% # Change118887.00%
Stck Ticker91913Y100 Stock NameVALERO ENERGY CORP COM $ Position$10,206,435 % Position2.00% $ Change # Change
Stck Ticker46438F101 Stock NameISHARES BITCOIN TRUST ETF $ Position$10,090,341 % Position2.00% $ Change13480.00% # Change9450.00%