Firm Description This Disclosure document is being offered to you by Welch Financial Planning, LLC (“WFP,” or “Firm”) about the investment advisory services we provide. It discloses information about our services and the way those services are made available to you, the client. We are an investment management firm located in Boulder, Colorado. WFP was registered with the SEC in January 2024. Tron Welch is the managing member of the firm and also serves as the Chief Compliance Officer of WFP. We are committed to helping clients build, manage, and preserve their wealth, and to provide guidance for clients to achieve their stated financial goals. We specialize in retirement investing and income generation. We will offer an initial complimentary meeting upon our discretion; investment advisory services are initiated only after you and WFP execute an Investment Management Agreement. Types of Advisory Services Investment Management Services We manage advisory accounts on a discretionary basis. Once we determine a client’s profile, income need, and investment plan, we execute the day-to-day transactions with or without prior consent, depending on the client’s agreement with our firm. Account supervision is guided by the client’s written profile and investment plan. We may accept accounts with certain restrictions if circumstances warrant. We primarily allocate client assets among various mutual funds, exchange-traded funds (“ETFs”), cash, individual debt (bonds) and equity securities in accordance with their stated investment objectives. In some cases, our Firm does utilize pre-built portfolios for clients based on their risk tolerance and time horizon. In personal discussions with clients, we determine their objectives, time horizons, risk tolerance and liquidity and income needs. As appropriate, we also review their prior investment history, as well as family composition and background. Based on client needs, we develop the client’s personal profile and investment plan. We then create and manage the client’s investments based on that policy and plan. It is the client’s obligation to notify us immediately if circumstances have changed with respect to their goals and income needs. As determined through our Firm’s initial due diligence with the client, we will determine if clients are seeking an actively managed investment strategy for their account(s). Our Firm will provide ongoing investment review and management services. This approach requires us to periodically review client portfolios. With our discretionary relationship, we will make changes to the portfolio, as we deem appropriate, to meet your financial objectives. We trade these portfolios based on the combination of our market views and your objectives, using our investment philosophy and strategies as described in Item 8 of this Brochure. We tailor our advisory services to meet the needs of our clients and seek to ensure that your portfolio is managed in a manner consistent with those needs and objectives. You will have the ability to leave standing instructions with us to refrain from investing in particular industries or invest in limited amounts of securities. You are advised and are expected to understand that our past performance is not a guarantee of future results. Certain market and economic risks exist that adversely affect an account’s performance. This could result in capital losses in your account. 5 | Welch Financial Planning, LLC | 2A Brochure | May 2024 Financial Planning Services For wealth management clients that meet our minimum requirement of $1,000,000 of investable assets, we include financial planning as part of our investment advisory services. For individuals that do not qualify for our investment management services, on-going and stand-alone financial planning/coaching services are offered. A periodic review and summary of financial planning and coaching is delivered to those who opt for this service. The services are agreed to between the Client and WFP using a separate Financial Planning Agreement. Through the financial planning process, our team strives to engage our clients in conversations around the family’s goals, objectives, priorities, vision, and legacy – both for the near term as well as for future generations. With the unique goals and circumstances of each family in mind, our team will offer financial planning ideas and strategies to address the client’s holistic financial picture, including estate, income tax, charitable, cash flow, wealth transfer, and family legacy objectives. Our team partners with our client’s other advisors (CPAs, Enrolled Agents, Estate Attorneys, Insurance Brokers, etc.) to ensure a coordinated effort of all parties toward the client’s stated goals. Such services include various reports on specific goals and objectives or general investment and/or planning recommendations, guidance to outside assets, and periodic updates. Our specific services in preparing your plan may include:
• PERSONAL: We can review family records, budgeting, personal liability, estate information and financial goals.
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TAX & CASH FLOW: We can analyze the client's income tax and spending and planning for past, current and future years; then illustrate the impact of various investments on the client's current income tax and future tax liability. Keep in mind, WFP is not a tax services Firm and clients should consult a tax professional for specific tax questions and advice.
• INVESTMENTS: We can analyze investment alternatives and their effect on the client's portfolio.
• INSURANCE: We can review existing policies to ensure proper coverage for life, health, disability, long-term care, liability, home and automobile.
• RETIREMENT: We can analyze current strategies and investment plans to help the client achieve his or her retirement goals.
• DEATH & DISABILITY: We can review the client's cash needs at death, income needs of surviving dependents, estate planning and disability income.
• ESTATE: Some personnel that are appropriately licensed can assist the client in assessing and developing long-term strategies, including as appropriate, living trusts, wills, review estate tax, powers of attorney, asset protection plans, nursing homes, Medicaid and elder law. A written evaluation of each client's initial situation or Financial Plan is provided to the client. Our financial planning and consulting services do not involve implementing any transaction on your behalf or the active and ongoing monitoring or management of your investments or accounts. Clients have the sole responsibility for determining whether to implement our financial planning and consulting recommendations. To the extent that the client would like to implement any of our investment recommendations through WFP or retain us to actively monitor and manage your investments, the client must execute a separate written investment advisory services agreement with WFP. If requested by client, a written financial plan is presented to the client within three (3) months of the contract date, provided that all information needed to prepare the written financial plan has been accurately and promptly provided by the client. Tax Planning and Preparation Our firm’s affiliated entity, Welch Tax Services, LLC, offers tax planning and preparation for individuals and business owners. These services are provided to the client for a separate fee and separate agreement directly with Welch Tax Services, LLC. The accounting services performed by these tax professionals will be separate and distinct from our investment advisory services. Our Firm is not compensated for the referral of clients to these accounting firms. 6 | Welch Financial Planning, LLC | 2A Brochure | May 2024 Consulting Services We also provide clients investment advice on a more-limited basis on one-or-more isolated areas of concern such as estate planning, real estate, retirement planning, or any other specific topic. Additionally, we provide advice on non-securities matters about the rendering of estate planning, insurance, real estate, and/or annuity advice or any other business advisory / consulting services for equity or debt investments in privately held businesses. Participation Account Management (Discretionary) – Pontera We use a third-party platform, Pontera, to facilitate management of held away assets such as defined contribution plan participant accounts (401(k), 403(b), 457, etc.), with discretion. The platform allows us to avoid being considered to have custody of Client funds since we do not have direct access to Client log-in credentials to affect trades, however, our Firm has our own advisor log-in credentials to initiate and direct any trades in the client’s account. We are not affiliated with the platform in any way and receive no compensation from them for using their platform. A link will be provided to the Client allowing them to connect an account(s) to the platform. Once Client account(s) is connected to the platform, Adviser will review the current account allocations. When deemed necessary, Adviser will rebalance the account considering client investment goals and risk tolerance, and any change in allocations will consider current economic and market trends. The goal is to improve account performance over time, minimize loss during difficult markets, and manage internal fees that harm account performance. Client account(s) will be reviewed at least quarterly and allocation changes will be made as deemed necessary. Educational Seminars/Workshops The Firm provides an informative series of educational seminars and workshops periodically throughout the year. Supplemental materials are provided to enhance the learning experience. Wrap Fee Program versus Portfolio Management Program The Firm does not offer a Wrap Fee Program. Assets Under Management As of April 1, 2024, the Firm had $123,935,015 of regulatory assets under management. $123,935,015 are discretionary assets under management. $0 are non-discretionary assets under management. 7 | Welch Financial Planning, LLC | 2A Brochure | May 2024