Frankly Finances, LLC (“Frankly Finances”, the “Firm”, “we”, “our”, or “us”) is a limited
liability company formed on April 22, 2022, in the State of Florida. The Firm became
registered as an investment adviser on June 21, 2022, with the Florida Office of Financial
Regulation. On December 22, 2023, Frankly Finances applied for registration with the
SEC. The Firm is owned entirely by Frank Garcia, who is also the Firm’s Chief Compliance
Officer.
As discussed below, Frankly Finances provides fee-only financial planning and investment
management services to individuals, high-net worth individuals, corporations, and other
businesses. It also provides retirement plan consulting services to small businesses. The
specific services and the fees for those services are subject to agreement between Frankly
Finances and the client.
Financial Planning Services
Our financial planning services include one or more of the following:
• Cash flow analysis
• Multigenerational planning
• Estate planning
• Insurance review
• Investment portfolio review and analysis
• Retirement planning
• Tax planning and optimization
Further, Frankly Finances may assist institutional clients with review of their portfolios,
including investment allocation, fees and expenses, and committee structure.
Depending upon the agreed upon scope of services, we analyze the client’s current
financial situation, define their goals and define the steps they need to achieve them.
Clients are responsible for promptly notifying the Firm if there is ever any change in their
financial situation or investment objectives so that we can review, and if necessary, revise
our previous recommendations. In providing services, we tailor our services to the
individual needs of the client. Clients may impose any restriction on our financial planning
services by notifying us of those restrictions. Those restrictions will be honored if you
provide them in writing or we confirm our agreement to them in writing.
Frankly Finances is not a law firm or accounting firm, and Frank Garcia is not a lawyer or
accountant. Its services should not be construed as legal or accounting services. We do not
prepare estate planning documents, tax returns, or sell insurance products. We may
recommend the services of other professionals. The client is under no obligation to engage
the services of any recommended professional. The client retains absolute discretion over
all implementation decisions and is free to accept or reject any recommendation from the
Firm.
Frankly Finances may charge
for these services as follows: (a) one-time, fixed fee, (b)
hourly rates, or (c) an annual subscription. More information about our fees is available in
Item 5 below.
Investment Management Services
The Firm also provides investment management services. We provide investment advice
that is specifically tailored to the client’s individual needs, goals, and objectives. The
process begins with discussions covering a variety of factors, including the client’s
particular circumstances, risk tolerance, prior investment history and experience, asset and
liability levels, and liquidity requirements. We then develop a client’s personal investment
plan and create and manage an investment portfolio based on that plan. Once the
appropriate portfolio has been determined, portfolios are continuously and regularly
monitored, and if necessary, adjusted based upon the client’s individual needs, stated goals,
and objectives. Clients may impose reasonable restrictions on investing in certain
securities, types of securities or industry sectors.
Generally, clients will pay a flat fee for investment management. Additional information
about the fees for this service is available in Item 5 below.
Retirement Plan Consulting Services
Frankly Finances offers retirement plan consulting services to sponsors of self-directed
retirement plans organized under the Employee Retirement Security Act of 1974
(“ERISA”). The terms and conditions of the engagement between the Firm and the plan
sponsor will be set forth in a Pension Consulting Agreement. If the Firm performs these
services in an ERISA Section 3(21) capacity, it will assist the plan sponsor with the
development of investment policy statements, and then the selection and monitoring of
investment alternatives from which plan participants may choose in self-directing the
investments for their individual plan retirement accounts. Upon request by the plan
sponsor, Frankly Finances may also provide participant education designed to assist
participants in identifying the appropriate investment strategy for their retirement plan
accounts. If the plan sponsor chooses to engage the Firm in an ERISA Section 3(38)
capacity, we may provide the same services as described above, but may also: create
specific asset allocation models that Frankly Finances manages on a discretionary basis,
which plan participants may choose in managing their individual retirement account;
and/or modify the investment options made available to plan participants on a discretionary
basis.
As of December 20, 2023, we managed $124,923,332 on a discretionary basis.