Firm Information
The firm was organized in 2023 as a single member LLC in Washington and registered as an investment advisor with the SEC in 2024.
This disclosure brochure provides information regarding the qualifications, business practices and details of the advisory services and
the applicable fees.
Principal Owners
Kevin J. Floyd is the managing member, Chief Compliance Officer, and Financial Advisor. He is also a Certified Financial Planner™,
Chartered Financial Analyst®, and Accredited Investment Fiduciary™ and has degrees in both finance and economics from Pacific
Lutheran University. Kevin’s professional experience includes financial planning and investment management for financial firms in the
Tri-Cities area and abroad.
Advisory Services Offered
Pomona Wealth Management provides financial planning and fee-only investment advisory services primarily to high-net-worth
accredited investors and business entities1. Accounts are managed based on the individual goals, objectives, time horizon, and risk
tolerance of a Client. Assets are managed on a discretionary2 or non-discretionary3 basis, as selected on the written asset management
agreement.
Investment Advisor Representatives are restricted to providing services and charging fees based in accordance with the descriptions
detailed in this document and the account agreement. However, the exact service and fees charged to a particular Client are dependent
upon the Investment Advisor Representatives that are working with the Client. Investment Advisor Representatives will consider the
individual needs of each Client when providing investment advice. Investment strategies and recommendations are tailored to the
individual needs of each Client but generally consist of an asset allocation consistent with:
Income with Capital Preservation.
Designed as a longer-term accumulation account, this investment objective is considered generally the most conservative.
Emphasis is placed on generation of current income with minimal risk of capital loss. Lowering the risk generally means
lowering the potential income and overall return.
Income with Moderate Growth.
This investment objective emphasizes generating current income with a secondary focus on moderate capital growth.
Growth with Income.
This investment objective emphasizes modest capital growth with some focus on generating current income.
Growth.
This investment objective emphasizes achieving high long-term growth and capital appreciation. There is little focus on the
generation of current income.
Aggressive Growth.
This investment objective emphasizes aggressive growth and maximum capital appreciation, with no focus on generating
current income. This objective has a very high level of risk and is for investors with a longer time horizon.
1 Pomona Wealth Management provides operational support to SK Advisor Network (CRD No. 317533), an SEC registered investment
advisor where Kevin J. Floyd is dually registered as an investment advisor representative.
2 Authority to execute investment recommendations without the Client's prior approval of each specific transaction. Under this authority,
Client shall allow Pomona Wealth Management to purchase and sell securities and instruments in this Account(s), arrange for delivery
and payment in connection with the foregoing, select and retain sub-advisors, and act on behalf of the Client in all matters necessary or
incidental.
3 Pomona Wealth Management will not execute investment recommendations without Client’s prior approval (verbal or written).
At no time will Advisor accept or maintain custody of a Client’s funds or securities. All Client assets will be managed within their
designated brokerage account or pension account, pursuant to the Client investment advisory agreement on a discretionary or non-
discretionary basis.
• Investment advice is not limited to certain investment types.
• A minimum total investment amount is not required but a $2,000 minimum annual fee is required.
• Advisory services are tailored to the individual need of each Client.
• Clients may place reasonable restrictions on investing in certain types of securities.
Wrap Fee Program
A wrap fee program includes securities transaction fees together with its investment advisory fees. Depending on the level of trading
required for the Client’s account[s] in a particular year, the Client may pay more or less in total fees than if the Client paid its own
transaction fees. Please see Appendix 1 –Wrap Fee Program Brochure, which is included as a supplement to this Disclosure Brochure.
Retirement Plan Consulting Services
Investment Advisor Representatives assist Clients that are trustees or other fiduciaries to retirement plans (“Plans”) by providing fee-
based consulting and/or non-discretionary advisory services. Investment Advisor Representatives perform one or more of the following
services, as selected by the Client in the Client agreement:
• Assistance in the preparation or review of an investment policy statement (“IPS”) for the Plan based upon consultation with
client to ascertain Plan’s investment objectives and constraints.
• Acting as a liaison between the Plan and service providers, product sponsors or vendors.
• Ongoing monitoring of investment manager(s) or investments in relation to written guidelines provided by the Client to the
Investment Advisor Representative.
• Preparation of reports describing the performance of Plan investment manager(s) or investments, as well as comparing the
performance to benchmarks.
• Ongoing recommendations for consideration and selection by Client about specific investments to be held by the Plan or, in
the case of a participant-directed defined contribution plan, to be made available as investment options under the Plan.
• Training for the members of the Plan Committee with regard to their service on the Committee, including education and
consulting with respect to fiduciary responsibilities.
• Assistance in enrolling Plan participants in the Plan, including conducting an agreed upon number of enrollment meetings. As
part of such meetings, Representatives may provide participants with information about the Plan, which includes information
on the benefits of Plan participation, the benefits of increasing Plan contributions, the impact of pre-retirement withdrawals on
retirement income, the terms of the Plan and the operation of the Plan.
• Assistance with investment education seminars and meetings for Plan participants. Such meetings may be on a group or
individual basis, and includes information about the investment options under the Plan (e.g., investment objectives, risk/return
characteristics, and historical performance), investment concepts (e.g., diversification, asset classes, and risk and return), and
how to determine investment time horizons and assess risk tolerance. Such meetings do not include specific investment advice
about investment options under the Plan as being appropriate for a particular participant.
• Assistance at Client’s direction in making changes to investment options under the Plan.
• Assistance with the preparation, distribution and evaluation of Request for Proposals, finalist interviews, and conversion
support in connection with vendor analysis and service provider support.
• Preparation of comparisons of Plan data (e.g., regarding fees and services and participant enrollment and contributions) to data
from the Plan’s prior years and/or a benchmark group of similar plans.
• Assistance in identifying the fees and other costs borne by the Plan for, as specified by Client, investment management, record
keeping, participant education, participant communication and/or other services provided with respect to the Plan.
If the Plan makes available publicly traded employer stock (“company stock”) as an investment option under the Plan, Investment
Advisor Representatives do not provide investment advice regarding company stock and are not responsible for the decision to offer
company stock as an investment option. In addition, if participants in the Plan invest the assets in their accounts through individual
brokerage accounts, a mutual fund window, or another similar arrangement or obtain participant loans, Investment Advisor
Representatives do not provide any individualized advice or recommendations to the participants regarding these decisions.
Clients can engage Pomona Wealth Management to perform ongoing investment monitoring advice “investment advice” under Section
3(21)4 or 3(38)5 of ERISA. Therefore, the firm and our Investment Advisor Representative will be deemed a “fiduciary” as such term
is defined under ERISA in connection with those services.
ERISA Fiduciary
Services provided by an Investment Advisor Representative may be subject to the Investment Advisers Act of 1940 (“Advisers Act”),
and the advisor is a fiduciary under the Advisers Act with respect to such services. If a Client elects to engage an Investment Advisor
Representative to perform ongoing investment monitoring and ongoing investment recommendation services to a Plan subject to ERISA
in the Client agreement, such services will constitute “investment advice” under Section 3(21)(A)(ii) of ERISA. Therefore, the
Investment Advisor Representatives will be deemed a “fiduciary” as such term is defined under Section 3(21)(A)(ii) of ERISA in
connection with those services.
Clients should understand that to the extent Pomona Wealth Management is engaged to perform services other than ongoing investment
monitoring and recommendations, those services are not “investment advice” under ERISA and therefore, the Investment Advisor
Representative will not be a “fiduciary” under ERISA with respect to those other services. From time to time the Investment Advisor
Representative may make the Plan or Plan participants aware of other services available that are separate and apart from the services
provided under Retirement Plan Consulting. Such other services may be services to the Plan, to a Client with respect to Client's
responsibilities to the Plan and/or to one or more Plan participants. In offering any such services, the Investment Advisor Representative
is not acting as a fiduciary under ERISA with respect to such offering of services. If any such separate services are offered to a Client,
the Client will make an independent assessment of such services without reliance on the advice or judgment of the Investment Advisor
Representative.
Retirement Plan Rollovers
An employee generally has four (4) options for their retirement plan when they leave an employer:
1. Leave the money in his/her former employer’s plan, if permitted
2. Rollover the assets to his/her new employer’s plan if one is available and permitted
3. Rollover to an Individual Retirement
Account (IRA), or
4. Cash out the account value, which has significant tax considerations
Pomona Wealth Management generally provides educational services pertaining to retirement plan assets that could potentially be rolled-
over to an IRA managed by the firm. Education is based on a particular Client’s financial circumstances. Pomona Wealth Management
has an incentive to recommend such a rollover based on the compensation received, which is mitigated by the fiduciary duty to act in a
Client’s best interest and acting accordingly.
4 Non-discretionary authority for the selection, mapping, and ongoing monitoring, of investments offered within a Plan sponsored by
the Client.
5 Discretionary authority for the selection, mapping, and ongoing monitoring, of investments offered within the Plan sponsored by the
Client.
Each of these options has advantages and disadvantages and before making a change we encourage you to speak with your CPA and/or
tax attorney. If you are considering rolling over your retirement funds to an IRA for us to manage here are a few points to consider
before you do so:
• Determine whether the investment options in your employer's retirement plan address your needs or whether you might want
to consider other types of investments.
• Employer retirement plans generally have a more limited investment menu than IRAs.
• Employer retirement plans may have unique investment options not available to the public such as employer securities, or
previously closed funds.
• Your current plan may have lower fees than our fees.
If you elect to roll the assets to an IRA that is subject to our management, we will charge you an asset-based fee as set forth in the
agreement you executed with our firm. This practice presents a conflict of interest because Investment Advisor Representatives have
an incentive to recommend a rollover to you for the purpose of generating fee-based compensation rather than solely based on your
needs. You are under no obligation, contractually or otherwise, to complete the rollover. Moreover, if you do complete the rollover,
you are under no obligation to have the assets in an IRA managed by our firm.
Many employers permit former employees to keep their retirement assets in their company plan. Also, current employees can sometimes
move assets out of their company plan before they retire or change jobs. In determining whether to complete the rollover to an IRA, and
to the extent the following options are available, you should consider the costs and benefits of each. An employee will typically be
investing only in mutual funds, you should understand the cost structure of the share classes, available in your employer's retirement
plan and how the costs of those share classes compare with those available in an IRA. Clients should understand the various products
and services they might take advantage of at an IRA provider and the potential costs of those products and services.
• Our strategy may have higher risk than the option(s) provided to you in your plan.
• Your current plan may also offer financial advice.
• If you keep your assets titled in a 401k or retirement account, participants could potentially delay their required minimum
distribution beyond age 70½.
• A 401(k) may offer more liability protection than a rollover IRA; each state may vary.
• Participants may be able to take out a loan on your 401k, but not from an IRA.
• IRA assets can be accessed any time; however, distributions are subject to ordinary income tax and may also be subject to a
10% early distribution penalty unless they qualify for an exception such as disability, higher education expenses or the purchase
of a home.
• If company stock is owned in a plan, participants may be able to liquidate those shares at a lower capital gains tax rate.
• Plans may allow Pomona Wealth Management to be hired as the manager and keep the assets titled in the plan name.
Generally, federal law protects assets in qualified plans from creditors. Since 2005, IRA assets have been generally protected from
creditors in bankruptcies. However, there can be some exceptions to the general rules so you should consult with an attorney if you are
concerned about protecting your retirement plan assets from creditors.
It is important to understand the differences between these types of accounts and to decide whether a rollover is the best option. Prior to
proceeding, if you have questions contact your Investment Adviser Representative, or call our main number as listed on the cover page
of this brochure.
If Pomona Wealth Management provides investment advice to you regarding your retirement plan account or individual retirement
account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue
Code, as applicable, which are laws governing retirement accounts. The way we make money creates some conflicts with your interests,
so we operate under a special rule that requires us to act in your best interest and not put our interest ahead of yours. Under this special
rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best interest;
• Charge no more than is reasonable for our services; and,
• Give you basic information about conflicts of interest.
Client Account Management
Prior to engaging Advisor to provide investment advisory services, each Client is required to enter into an investment advisory agreement
with that defines the terms, conditions, authority, and responsibilities.
Third Party Advisor Services
Pomona Wealth Management has an agreement with sK Advisor Network, LLC (sKan), an SEC registered third-party investment
advisor (CRD No. 317533), to manage a portion of a client's assets.
Assets Under Management
The firm is a newly registered investment adviser. Assets under management will be amended at least annually as of December 31st.
Assets under Management
Discretionary $0.00
Non-Discretionary $0.00
Total $0.00
Financial Planning Services
Pomona Wealth Management offers financial planning as part of a comprehensive asset management engagement or by a separate
engagement. The type of planning can vary greatly depending on the scope and complexity of an individual’s financial situation.
Examples of the type of planning available include the following:
Business Succession
Planning for the continuation of a business in a smooth a transition as possible with the use of buy-sell agreements, key-man
insurance and engaging independent legal counsel as needed.
Cash Flow/ Budget Planning
Planning to manage expenses against current and projected income.
College / Education
Planning to pay the future college / education expenses of a child or grandchild.
Estate Planning
Planning that focuses on the most efficient and tax friendly option to pass on an estate to a spouse, other family members or a
charity.
Final Expenses
Planning to leave assets to cover final expenses such as funeral, debts and potential business continuity.
Insurance Needs – planning for the financial needs of survivors to satisfy such financial obligations as housing, dependent
child care and spousal arrangements as well as education.
Investment Planning
Planning an investment strategy consistent with some particular objectives, time horizons and risk tolerances.
Major Purchase
Evaluation of the pros and cons of home ownership verse renting as well as buying or leasing a car, for example.
Retirement
Planning an investment strategy with the objective of providing inflation- adjusted income for life.
Tax Planning
Planning a tax efficient investment portfolio to maximize deductions and off-setting losses.
Wealth Accumulation
Planning to build wealth within a portfolio that takes into consideration risk tolerance and time horizon.
Prior to engaging the firm to provide stand-alone planning or consulting services, Clients are required to enter into an Agreement setting
forth the terms and conditions of the engagement (including termination), describing the scope of the services to be provided, and the
portion of the fee that is due from the Client prior to the firm commencing services.
Depending on the type of account that could be used to implement a financial plan, compensation can include (but is not limited to)
advisory fees, advisory program wrap fees; commissions; mark-ups and mark-downs; transaction charges; confirmation charges; small
account fees; mutual fund 12b-1 fees; mutual fund sub-transfer agency fees; hedge fund, managed futures, and variable annuity investor
servicing fees; retirement plan fees; fees in connection with an insured deposit account program; marketing support payments from
mutual fund, annuity and insurance sponsors; administrative servicing fees for trust accounts; referral fees; compensation for directing
order flow; and bonuses, awards or other things of value.
To the extent that IAR recommends that Client invest in products and services that will result in compensation being paid to Advisor
and the IAR, this presents a conflict of interest. This compensation to IAR and Advisor may be more or less depending on the product
or service that IAR recommends. Therefore, the IAR has a financial incentive to recommend that a financial plan be implemente d using
a certain product or service over another product or service.
Conflicts of interest are mitigated by the fiduciary duty to always act in a client’s best interest and acting accordingly. Advisor will seek
independent counsel to evaluate conflicts as they arise and provide sufficient disclosure and controls which may include declining to
participate or proceed with an engagement. The Chief Compliance Officer is available to discuss any concerns that exist due to a conflict
of interest. The Chief Compliance Officer can be reached at (509) 643-6028.
Clients are under no obligation to act upon the recommendations contained in a financial plan. If the client elects to act on any of the
recommendations, there is under no obligation to affect the transaction through the investment adviser.
Hourly Consulting Services
Pomona Wealth Management can provide hourly consulting services instead of a comprehensive financial planning when a narrower
scope of services is appropriate. Hourly consulting considers information collected from the client such as financial status, investment
objectives and tax status, among other data. Pomona Wealth Management may or may not deliver a written analysis or report as part of
the services. The engagement terminates upon final consultation with the client.