Description of Firm
Laguna Wealth Advisors, LLC (“LWA”) is a registered investment adviser primarily based in Dana Point,
California. We are organized as a Limited Liability Company under the laws of the State of California.
We have been providing investment advisory services since 2013. We are solely owned by John Robert
LaBriola.
The following paragraphs describe our services and fees. Refer to the description of each investment
advisory service listed below for information on how we tailor our advisory services to your individual
needs. As used in this brochure, the words "we," "our," and "us" refer to Laguna Wealth Advisors, LLC
(“LWA”) and the words "you," "your," and "client" refer to you as either a client or prospective client of
our firm.
Comprehensive Portfolio Management Services
As part of our Comprehensive Portfolio Management service clients will be provided asset management
and financial planning or consulting services. This service is designed to assist clients in meeting their
financial goals through the use of a financial plan or consultation. Our firm conducts client meetings to
understand their current financial situation, existing resources, financial goals, and tolerance for risk.
Based on what is learned, an investment approach is presented to the client, consisting of individual
stocks, bonds, ETFs, options, mutual funds and other public and private securities or investments. Once
the appropriate portfolio has been determined, portfolios are continuously and regularly monitored, and
if necessary, rebalanced based upon the client’s individual needs, stated goals and objectives. Upon
client request, our firm provides a summary of observations and recommendations for the planning or
consulting aspects of this service.
Retirement Plan Consulting:
Our firm provides retirement plan consulting services to employer plan sponsors on an ongoing basis.
Generally, such consulting services consist of assisting employer plan sponsors in establishing,
monitoring, and reviewing their company's participant-directed retirement plan. As the needs of the plan
sponsor dictate, areas of advising may include:
• Establishing an Investment Policy Statement – Our firm will assist in the development of a
statement that summarizes the investment goals and objectives along with the broad strategies
to be employed to meet the objectives.
• Investment Options – Our firm will work with the Plan Sponsor to evaluate existing investment
options and make recommendations for appropriate changes.
• Asset Allocation and Portfolio Construction – Our firm will develop strategic asset allocation
models to aid Participants in developing strategies to meet their investment objectives, time
horizon, financial situation, and tolerance for risk.
• Investment Monitoring – Our firm will monitor the performance of the investments and notify the
client in the event of over/underperformance and in times of market volatility.
• Participant Education – Our firm will provide opportunities to educate plan participants about their
retirement plan offerings, different investment options, and general guidance on allocation
strategies.
In providing services for retirement plan consulting, our firm does not provide any advisory services with
respect to the following types of assets: employer securities, real estate (excluding real estate funds and
publicly traded REITS), participant loans, non-publicly traded securities or assets, other illiquid
investments, or brokerage window programs (collectively, “Excluded Assets”). All retirement plan
consulting services shall be in compliance with the applicable state laws regulating retirement consulting
services. This applies to client accounts that are
retirement or other employee benefit plans (“Plan”)
governed by the Employee Retirement Income Security Act of 1974, as amended (“ERISA”). If the client
accounts are part of a Plan, and our firm accepts appointment to provide services to such accounts, our
firm acknowledges its fiduciary standard within the meaning of Section 3(21) or 3(38) of ERISA as
designated by the Retirement Plan Consulting Agreement with respect to the provision of services
described therein.
Wrap Fee Programs
We do not participate in any wrap fee program.
Types of Investments
We offer advice on Exchange-listed securities, Corporate debt securities, Certificates of deposit, United
States governmental securities, Municipal securities, Mutual fund shares, Options contracts on
securities, Alternative Investments, including but not limited to: private real estate funds, managed
futures funds, hedge funds, private credit funds, and private equity funds. Refer to the Methods of
Analysis, Investment Strategies and Risk of Loss below for additional disclosures on this topic.
Additionally, we may advise you on various types of investments based on your stated goals and
objectives. We may also provide advice on any type of investment held in your portfolio at the inception
of our advisory relationship.
Since our investment strategies and advice are based on each client’s specific financial situation, the
investment advice we provide to you may be different or conflict with the advice we give to other clients
regarding the same security or investment.
You may request that we refrain from investing in particular securities or certain types of securities. You
must provide these restrictions to our firm in writing.
IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor (“DOL”) Field Assistance
Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL’s Prohibited Transaction
Exemption 2020-02 (“PTE 2020-02”) where applicable, we are providing the following acknowledgment
to you. When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement
accounts. The way we make money creates some conflicts with your interests, so we operate under a
special rule that requires us to act in your best interest and not put our interest ahead of yours. Under
this special rule’s provisions, we must:
Meet a professional standard of care when making investment recommendations (give prudent
advice);
Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
Avoid misleading statements about conflicts of interest, fees, and investments;
Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
Charge no more than is reasonable for our services; and
Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management and,
in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in your best
interest.
Assets Under Management
As of December 31st, 2023, we provide continuous management services for $104,911,682 in client
assets on a discretionary basis, and $12,333,447 in client assets on a non-discretionary basis, totaling
$117,245,129 in aggregate Assets Under Management.