9AT: NEW DAY WEALTH MANAGEMENT, LLC

NEW DAY WEALTH MANAGEMENT, LLC

NEW DAY WEALTH MANAGEMENT, LLC

Adviser Profile

As of Date	02/18/2026
Registration	SEC, Approved, 12/15/2023
ADV Location	RUSSELLVILLE, AR, United States
Contact Info	479 xxxxxxx

AUM^*	355,140
of that, discretionary	0
Number of Employees	2
of those in investment advisory functions	1 -50%
Private Fund GAV^*	0
Avg Account Size	44,393
SMA’s	No
Private Funds	0

Adviser Type

- Related adviser

Client Types

- Individuals (other than high net worth individuals)

Advisory Activities

- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses

Compensation Arrangments

- A percentage of assets under your management

Reported AUM

355K 304K 254K 203K 152K 101K 51K

2023 2024 2025 2026

Discretionary

Non-discretionary

Private Funds

No private funds

Employees

Brochure Summary

Overview

Firm Description New Day Wealth Management, LLC. is a fee-based financial advisory firm providing investment advisory services to individuals and small businesses. Founded in 2023, New Day is registered as an Investment Advisory firm with the United States Securities and Exchange Commission and the various states in which we do business. New Day provides portfolio management for individuals, small business, and institutional clients other than investment companies. This service includes the design of portfolios and the implementation of them by the purchase and sale of registered securities. Clients may impose restrictions as to the amount of a certain security or type of security. The portfolio will be designed by the advisor in collaboration with New Day. Portfolio design is offered to all clients and there is no minimum account size for this service. There is no charge for portfolio design. St Bernard does not participate in wrap fee accounts. While many of our services are provided totally within New Day, we also work with other firms to provide some services. As a New Day Registered Investment Advisory client, you will get objective advice without product sales bias or pressure. When we recommend changes in your financial strategy, we take the time to make sure you understand the potential rewards and risks and how those changes will help you achieve your goals. Most importantly, a professional team with uncompromising ethics who believe in a client-oriented,

performance-driven approach will support you. Firm COO and Registered Principal Robert Keenan, MBA - Active in financial services since 1987, Mr. Keenan, in addition to being the Chief Operating Officer of New Day, is the founder and CEO of St Bernard Financial Services, Inc.. He has managed both retail securities firms and bank related securities firms. He trained at American Express Financial Advisors and worked for Washington Square Securities before founding St Bernard Financial Services, Inc. in 1994. He holds a Bachelor Degree in Business Administration from the University of Arkansas in Fayetteville and a Master of Business Administration from the University of Central Arkansas in Conway. Born in 1951, he is a past board member of the Arkansas State Plant Board, the WestArk Area Council of the Boy Scouts of America, the Tri- County Regional Water Distribution District, Main Street Russellville, the Russellville Airport Commission, and the Arkansas Valley Bank. He has served as a Small Firm Representative on FINRA's Board of Governors and has served a term on FINRA's Regional Committee in addition to serving as a Hearing Officer on several disciplinary hearings for FINRA. He currently serves as a member of FINRA’s National Adjuratory Council, which hears appeals and reviews FINRA’s enforcement cases. Managed Assets As of June 1, 2023, New Day Wealth Management, LLC. managed approximately $0 million in assets.