FIRM INFORMATION
Gratus Wealth Advisors, LLC (“Gratus,” “we,” “us,” “our”), formed in November 2011, is a registered
investment advisory firm located in Virginia Beach, VA. We have been a registered investment advisory
firm since 12/4/2023.
PRINCIPAL OWNERS
Gratus is owned and controlled by Cline Reasor and Chad Williamson. Cline Reasor is the Chief Compliance
Officer.
INVESTMENT ADVISORY SERVICES
Asset Management Services:
We provide asset management services in which we manage your custodial accounts and provide you
with continuous and ongoing supervision of your custodial accounts. Our services provide additional
investment opportunities among stocks, bonds, mutual funds, exchange-traded funds (ETFs), and variable
annuities.
We use a third-party platform to facilitate the management of held-away assets, such as defined
contribution plan participant accounts, with discretion. The platform allows us to avoid being considered
to have custody of Client funds since we do not have direct access to Client log-in credentials to affect
trades. We are not affiliated with the platform in any way and receive no compensation from them for
using their platform. A link will be provided to the Client, allowing them to connect an account(s) to the
platform. Once Client account(s) is connected to the platform, Gratus will review the current account
allocations. When deemed necessary, Gratus will rebalance the account considering client investment
goals and risk tolerance, and any change in allocations will consider current economic and market trends.
The goal is to improve account performance over time, minimize loss during difficult markets, and manage
internal fees that harm account performance. Client account(s) will be reviewed at least quarterly, and
allocation changes will be made as deemed necessary.
Financial Planning and Consulting Services:
We provide various financial planning and consulting services that find ways to help you understand your
overall financial situation and help you set financial objectives. Generally, such financial planning and
consulting services will involve preparing a financial plan or rendering a financial consultation based on
your financial goals and objectives. We will summarize our services to you in a written plan, which will
typically include general recommendations for a course of action or specific actions to be taken by you.
Implementation of the recommendations will be at your discretion.
Ongoing Financial Planning and Consulting Services
Upon completion of the client’s financial plan or consulting engagement, we will revisit all or some of the
following areas of analysis: financial goals, planning tax strategies, asset allocation, risk management,
retirement planning, and other areas and objectives such as budgeting, education planning, cash flow
planning, charitable planning, lines of credit analysis, insurance analysis, business financial planning,
mortgage/debt analysis, and real estate analysis throughout the course of a year via scheduled meetings,
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calls, or follow-up emails to ensure that the initial recommendations in the financial plan or consulting
engagement are implemented or to make adjustments to the Client’s financial plan and/or the Client’s
objectives.
Retirement Plan Consulting Services:
We provide advisory services to plan sponsors of employer-sponsored retirement plans for which it has
been specifically engaged, in addition to supporting affiliated companies through
other non-advisory
services to retirement plans for corporations and other business entities as a 3(21) and 3 (38) fiduciary.
Such advisory services can include selection and/or de-selection and replacement of individual investment
options pursuant to agreed investment criteria.
In choosing and monitoring investment options for employer-sponsored retirement plans, we look for
reliable fund companies that have a consistent track record and steady performance. Once a fund
company is identified for possible selection for a particular retirement plan product, we conduct an in-
depth review of the company’s operations, funds, and personnel before determining if the company’s
funds are investment options. Quantitative and qualitative factors, such as regional exposure, fund
management, and asset size/growth, are also evaluated. The fund companies are monitored on a
continuous basis at the firm level. We will assist in the construction of the portfolio by ensuring that all
core asset classes are covered to offer full diversification opportunities. However, the final decision of
which funds to select is up to the plan sponsor and/or consultant.
TAILORED INVESTMENT ADVISORY SERVICES AND RESTRICTIONS
Gratus offers the same suite of services to all our clients; however, specific recommendations and their
implementation are dependent upon the individual client’s current financial situation, such as income,
net worth, and risk tolerance levels.
On a case-by-case basis, our clients can impose restrictions on investing in certain securities or types of
securities in accordance with their values or beliefs. However, if the restrictions prevent us from properly
servicing the client’s account or if the restrictions require us to deviate from our standard suite of services,
we reserve the right to end the relationship.
We can request additional information and documentation, such as current investments, tax returns,
insurance policies, and estate plans. We will discuss your investment objectives, needs, and goals, but you
must inform us of any changes. Unless directed by you, we do not independently verify any information
provided to us by you or your attorney, accountant, or other professionals.
WRAP FEE PROGRAMS
Gratus offers a wrap fee program as described in Part 2A, Appendix 1 (the “Wrap Fee Program Brochure”)
of our Brochure. Our wrap fee and non-wrap fee accounts are managed on an individualized basis
according to the client’s investment objectives, financial goals, risk tolerance, etc. Generally, we do not
manage wrap fee accounts in a different fashion than non-wrap fee accounts; however, certain client
accounts can be managed differently based on the size and nature of the account and/or the client’s
investment objectives and risk tolerance.
In our Wrap Fee Program, your fee is bundled with our costs for executing transactions in your account(s).
This can result in a higher advisory fee for you. We do not charge our clients higher advisory fees based
on their trading activity, but you should be aware that we have an incentive to limit our trading activities
in your account(s) because we are charged for executed trades. By participating in a wrap fee program,
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you can end up paying more or less than you would through a non-wrap fee program where a lower
advisory fee is charged, but trade execution costs are passed directly through to you by the executing
broker.
ASSETS UNDER MANAGEMENT
As of February 29, 2024, Gratus manages $624,000,000 on a discretionary basis only.