Description of Firm GLR Investment Advisory LLC is a registered investment adviser based in New York, New York. We are organized as a limited liability company ("LLC") under the laws of the State of Delaware. We began conducting business in 2023 following the approval of our investment advisor registration by the Securities & Exchange Commission ("SEC"). We are owned by GLR Technologies LLC and indirectly owned by Laura Lati.
The following paragraphs describe our services and fees. Refer to the description of each investment advisory service listed below for information on how we tailor our advisory services to your individual needs. As used in this brochure, the words "we," "our," and "us" refer to GLR Investment Advisory LLC ("GLRIA") and the words "you," "your," and "client" refer to you as either a client or prospective client of our firm.
Portfolio Management Services We offer discretionary portfolio management services through a link to our advisory platform on our website. Once you have accessed the advisory platform through a client portal, you will be asked to enter information about your financial circumstances and objectives. The software will use the information provided to determine your current financial position and to define and quantify your long- term goals and objectives. Once the advisory platform has analyzed those long-term objectives (both financial and non-financial), it will assess and develop shorter-term, targeted objectives. The software will assemble recommendations for your portfolio. These recommendations are designed to help you achieve your stated financial goals and objectives. Our investment advice is offered through our proprietary online platform and is tailored to meet

our clients' needs and investment objectives.
As part of our portfolio management services, in addition to other types of investments (see disclosures below in this section), we will invest your assets according to one or more model portfolios developed by our firm. These models are designed for investors with varying degrees of risk tolerance ranging from a more aggressive investment strategy to a more conservative investment approach. Clients whose assets are invested in model portfolios may not set restrictions on the specific holdings or allocations within the model, nor the types of securities that can be purchased in the model. Nonetheless, clients may impose restrictions on investing in certain securities or types of securities in their account. In such cases, this may prevent a client from investing in certain models that are managed by our firm. Types of Investments The types of investment generally included in portfolios recommended in the advisory platform include equity securities, corporate debt securities (other than commercial paper), commercial paper, United States government securities, options contracts on securities, ETFs and leveraged ETFs.
Additional types of investments may be recommended based on your stated goals and objectives.
Since our investment strategies and advice are based on each client's specific financial situation, the investment advice we provide to you may be different or conflicting with the advice we give to other clients regarding the same security or investment.
Assets Under Management We are a newly registered investment adviser; therefore, we do not have any discretionary assets under management as of the date of this brochure.
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