A About Our Firm. Weinand Financial, Inc. is a Washington corporation founded in 2006 by its principal, Michael
G. Weinand, MBA, CFP®. Mr. Weinand has been engaged in the financial advisory business since 1991. The firm
became independently registered as an investment advisor with the SEC November 2023 and our principal offices
are in Lacey, Washington.
We provide tailored investment advice and embrace our role as a fiduciary to our clients. Our objective is to provide
you with customized financial planning services and objective wealth management advice designed to meet your
financial goals. We achieve this by obtaining a deep understanding of your unique financial circumstances and
concerns, your tolerance for investment risk, and the time horizon for your investments. We also provide wealth
management advice to retirement plans and their participants.
The information contained in this brochure describes our investment advisory services, practices, and fees. Please
refer to the description of each investment advisory service listed below for information on how we tailor our
advisory services to the needs of our clients. As used throughout this brochure, the words “WFI,” “we,” “our,”
“firm,” and “us” refer to Weinand Financial, Inc., and the words “you,” “your,” and “client” refer to you as either
a client or prospective client of our firm.
Prior to forming an investment advisor-client relationship, we may offer you a complimentary general consultation
to discuss the nature of our services and to determine how we can best assist you in achieving your financial goals
and objectives. Investment advisory services begin only upon your execution of a written advisory agreement with
WFI.
B C Our Services. We offer a variety of investment advisory services to clients. Our investment advice is always tailored
according to each client’s unique financial circumstances, objectives, and needs. A description of our various
investment advisory services is as follows:
Financial Planning and Consulting Services
WFI prides itself on providing highly tailored financial planning and consulting advice to clients. Our financial
planning and consulting advice may cover, without limitation, some, or all of the following financial topics,
depending on your unique financial circumstances, needs, and concerns:
➢ Budgeting and Cash Management: Assisting you in understanding your cash inflows and outflows and
setting and maintaining a sustainable budget.
➢ Risk Management and Insurance Planning: Evaluating your areas of financial and other risk and designing
and recommending insurance coverage to protect your family, home, assets, and cash flow from the effects
of unexpected events.
➢ Financial Planning Relating to Specific Life/Business Events: Providing you with specialized advice unique
to events such as retirement, inheritance, business transactions, real estate transactions, divorce, and other
specific events, both planned and unplanned.
➢ Estate Planning: Advance planning for your incapacitation and/or death, including end-of-life
care/disability planning, handling of your end-of-life financial affairs, and the management and distribution
of your assets upon death in a tax and cost-efficient manner.
➢ Tax Planning: Analyzing your tax circumstances and current tax regulations and designing tax-efficient
investment strategies intended to reduce tax liabilities for you in the short- and long-term.
➢ Retirement Planning: Assisting you in the design and implementation of a long-term income and asset
management plan intended to grow and protect your income and assets such that you can maintain the
standard of living you desire throughout your retirement.
➢ Investment Planning/Investment Goal Setting: Designing an overall plan for the investment and
management of your assets, including investment accounts (taxable and non-taxable), personal property,
real property, and business interests in a manner designed to achieve your short- and long-term goals and
objectives. Assisting you in determining appropriate investment goals and objectives.
➢ Education Planning and Funding: Analyzing and designing a plan to fund your and your family’s
educational needs.
These services are available either as part of an ongoing comprehensive financial planning and consulting
relationship or on a one-time project basis.
For ongoing financial planning and consulting engagements, we will consult with you at the inception of our
relationship and on an as-necessary basis thereafter to obtain an understanding of your unique financial
circumstances, goals, and key areas of financial concern. We will analyze the information and documents you
provide and deliver an initial written financial plan, report, or summary of our observations and recommendations
designed to address your unique financial situation, needs, and objectives. We will meet with you in person, by
phone/tele-video conference or by other agreed upon method quarterly, monthly, or annually thereafter (as agreed)
to review your financial plan, report, or summary, track progress towards your goals, and update our financial
planning recommendations as necessary. We will also remain reasonably available to consult with you throughout
our relationship on an as-needed basis and to provide you with advice regarding the topics addressed within your
written financial plan and any other common financial concerns which may arise from time-to-time. These
engagements are typically for a period of one year in duration and will automatically renew for additional one year
periods until terminated by you or WFI.
For one-time financial planning engagements, you may select to receive broad-based financial planning services
or advice regarding discrete financial topics or transactions. We will consult with you at the inception of our
relationship to obtain an understanding of your unique financial circumstances, goals, and key topics or transactions
of financial concern. We will analyze the information and documents you provide and deliver an initial written
financial plan, report, or summary of our observations and recommendations designed to address your unique
situation, needs, and objectives. For the most limited consulting engagements, our advice may be conveyed to you
solely via in-person consultation, by telephone/tele-video conference, and/or through e-mail correspondence. Any
specific deliverables related to the engagement will be described in a written financial planning agreement you will
enter with WFI prior to our rendering of any services. These services are typically completed within six (6) months
of inception, assuming prompt delivery of requested documents and information by the client. Once our final
recommendations, written plan, or report is delivered to you (whether in writing or otherwise), the engagement is
concluded and no further update or review of our recommendations is provided, unless we otherwise agree in
writing. Additional fees will apply for subsequent reviews or updates of our financial planning and consulting
recommendations.
Our financial planning and consulting advice is non-discretionary in nature – you are never obligated to implement
any of our recommendations, and you will make all final investment decisions. You will be responsible for the
selection of service providers and the implementation and monitoring of your investments.
While you are never obligated to utilize WFI for any further services, upon request, we may assist you with the
implementation of our recommendations - additional fees may apply. Where you choose to engage us for wealth
management services following the conclusion of a financial planning and consulting engagement, we maintain the
discretion to offset all or a portion of our financial planning and consulting fees against the fees to be charged for
our ongoing wealth management services.
We may refer you to certain third-party professionals and service providers (e.g., attorneys, tax professionals, real
estate agents, etc.) as part of our rendering of financial planning and consulting services. We do not receive any
compensation in connection with such referrals and clients are never obligated to engage any third-party referred
by WFI. You may elect to engage any referred third-party professional(s) at your own discretion and risk and for
additional fees to be negotiated independently between you and the selected third-party service provider. WFI does
not provide legal or tax advice of any kind.
Wealth Management Services
We offer wealth management services that combine ongoing and continuous portfolio management with financial
planning and consulting services that are designed to assist our clients in the management of their overall financial
affairs.
We will manage your designated investment accounts in accordance with our understanding of your unique
financial circumstances, investment objectives, needs, and limitations. You will be required to deposit your assets
to an account (or accounts) held in your name at an independent qualified custodian and execute a limited power of
attorney granting our firm trading authority over your account. In most instances, you will be required to grant us
discretionary authority to implement transactions within your account(s) without obtaining your prior approval for
each specific transaction. We will only exercise this discretionary authority in accordance with our understanding
of your financial objectives, needs, and limitations. In addition to selecting the specific securities to be bought and
sold for your account, your grant of discretionary authority allows us to select, engage, and disengage third-party
money managers and/or sub-advisors (each, an “Independent Manager”) to assist us in the management of your
assets. In limited circumstances,
we may agree to manage your account on a non-discretionary basis, requiring that
we obtain your consent prior to implementing transactions within your account(s), except for instances where we
seek to rebalance your account to an asset allocation you have previously approved or to convert your existing
mutual fund holdings to a lower-cost share class (when possible and in your best interests to do so). You may
impose reasonable restrictions on our management of your account(s) at any time, including instructing us not to
invest your account in specific securities, industry sectors, and/or asset classes.
We will consult with you at the inception of our relationship and periodically thereafter, as necessary, to gather
information regarding your financial circumstances, investment objectives and limitations, tolerance for investment
risk, time horizon for investments, tax situation, current and expected income level and cash flow needs, and other
considerations. Based on our analysis of these factors, we will recommend and implement a portfolio of investments
that we believe aligns with your unique investment objectives and needs.
Client portfolios are typically constructed utilizing a diversified combination of mutual funds, exchange traded
funds (“ETFs”), individual bonds, stocks and other listed securities, via the implementation of certain proprietary
model portfolios (“Model Portfolios”) designed by our firm and/or third-party money managers, including without
limitation, those designed independently by American Funds. The Model Portfolios and investment strategies we
utilize have generally been designed for investors with varying degrees of risk tolerance ranging from a more
conservative investment strategy to a more aggressive approach. Factors that we take into consideration when
determining whether any particular Model Portfolio or investment strategy is appropriate for your account include,
without limitation, your cash flow needs and your other sources of income (generated outside of your investment
portfolio), the Model Portfolio or investment strategy’s investment goal, underlying holdings, and your financial
needs, investment goals, risk tolerance, and investment objectives.
For some clients, we may engage and allocate a portion of the investment portfolio to Independent Managers to
obtain exposure to certain asset classes, investment styles/models, or strategies. When this occurs, the selected
Independent Manager(s) will direct a portion of your portfolio in an investment strategy or model selected by our
firm. We will monitor the Independent Manager’s management of your account on an ongoing basis to (i) ensure
their investment performance is in line with our expectations and (ii) their adherence to the investment strategy we
have chosen for your account. We will also ensure that the chosen strategy remains suitable for your investment
needs and objectives and adjust the strategy and Independent Managers selected for your account as appropriate.
Client accounts, including assets allocated to Independent Managers, are monitored on an ongoing basis. We will
implement or recommend changes to your portfolio as needed or appropriate, in consideration of current economic
conditions, our market opinions and assumptions, and any material changes in your individual financial
circumstances, goals, and needs.
Wealth management clients also receive financial planning and consulting services as part of our comprehensive
approach to wealth management. We will prepare a written financial plan for you and meet with you periodically,
but no less than annually, to track progress towards your financial goals and to review and update your written
financial plan as necessary throughout the duration of our relationship. A full description of our financial planning
services can be found above. Through a combination of in-person consultations, phone conferences, and/or
electronic communications (e.g., e-mail), we will further provide you with ongoing support and guidance with
respect to routine financial matters and questions regarding topics such as budgeting and cash flow concerns,
retirement and education planning, credit and debt management issues, and insurance coverage.
At your request, we may also provide recommendations for the allocation of your assets contained outside of the
account(s) designated for our direct management (e.g., employer sponsored retirement accounts, qualified tuition
plans, variable annuity sub-accounts). For these “held-away” accounts, we are limited to advising you as to the
allocation of your holdings among the various investment options made available by the product sponsor, issuer, or
custodian. Unless we otherwise agree in writing, the value of your held-away accounts is not included in the
calculation of our advisory fees.
You will make all final investment decisions with respect to our financial planning and consulting advice and will
be responsible for implementation and monitoring of all of your held-away investments.
Retirement Plan Consulting Services
We offer retirement plan consulting services to employee benefit plans (each a “Plan”) and their fiduciaries based
upon the needs of the Plan and the services requested by the plan sponsor or named fiduciary. These services do
not include legal, tax, accounting, or actuarial advice of any kind and are non-discretionary in nature. It is the Plan’s
responsibility to ensure that its investment policy statement (“IPS”) and asset allocation choices comply with any
legal, actuarial, or other requirements that apply to the Plan and that the Plan meets tax qualification requirements.
The Plan sponsor or responsible fiduciary makes all final investment decisions and is responsible for
implementation of our advice if it is accepted.
Our retirement plan consulting services are customized to suit the client, and may include some or all of the
following, at the client’s election: non-discretionary investment advice to the Plan and/or its participants;
Investment Policy Statement (“IPS”) development assistance; plan menu design; review of qualified default
investment alternatives; review of designated investment alternatives, recommendation and monitoring of
investment options; evaluation of company stock (as an investment option); plan investment objective review;
investment monitoring and reporting; plan design analysis; evaluation of service providers and preparation of
requests for service; contract negotiation support; ongoing plan operation support; benchmarking studies and
reviews; service provider monitoring; service provider transition/plan conversion support; participant education and
communication strategy; employee education meetings; group and individual enrollment meetings; participant
phone and e-mail support; delivery of plan communications; review of plan progress against education strategy
goals; fiduciary education services to plan committee; attendance and support for plan committee meetings; review
of plan committee governance and structure; review of Employee Retirement Income Securities Act of 1974
(“ERISA”) compliance; review of bonding and insurance coverage; and development and maintenance of the Plan
fiduciary file.
Certain plans/clients that we may provide services to are regulated under ERISA. We will provide retirement plan
consulting services to the plan sponsor and/or fiduciaries as described above for the fees set forth in Item 5 of this
brochure. In providing services to any Plan and its underlying participants, our status is that of an investment advisor
registered with the SEC. We are not subject to any disqualifications under Section 411 of ERISA. In performing
fiduciary services for the client, if any, we are acting as a “fiduciary” of the plan as defined in Section 3(21) under
ERISA. In all cases, our status under ERISA is clearly disclosed in a written advisory agreement. If there is any
discrepancy between the disclosures in this paragraph and the agreement, the agreement shall govern.
Educational Seminars
WFI also offers educational seminars for clients seeking general investment guidance and education regarding
various financial topics. The specific topics covered in our educational seminars varies, but may include asset
allocation, investment planning, retirement planning, estate planning, asset protection/insurance, and general
explanations of certain types of investments or investment strategies. Seminars attendees typically receive
classroom-based instruction and seminar related educational materials including text books and worksheets
covering the course materials. Our seminars are entirely educational in nature, and WFI does not provide any
individualized investment advice to attendees. Seminar attendees maintain the discretion at the conclusion of our
seminars to receive a free initial consultation with a WFI associated financial professionals.
D Wrap Fee Program. We do not currently sponsor, serve as a portfolio manager to, or recommend to clients, any
wrap fee programs.
Types of Investments Recommended. The types of investments we typically recommend to clients are described
above in this Item 4. We do not recommend any particular type of investment over any other and may recommend
other types of investments not listed above based on the client’s unique financial circumstances, objectives, needs,
and limitations. We may also advise you regarding legacy investments held in your account at the inception of our
relationship.
Types of Strategies Recommended. The investment strategies we typically implement within client accounts are
described in Item 8 of this brochure.
E Assets Under Management. As of December 31, 2023, we manage approximately $439,497,571 of client assets on
a discretionary basis and $3,932,449 of client assets on a non-discretionary basis.