Firm Description
GUERRA ADVISORY SERVICES, (“GAS”) was founded and approved for
registration as a Florida Registered Investment Advisor on 06/29/2016.
GUERRA ADVISORY SERVICES provides personalized confidential financial,
insurance, retirement planning and investment management to individuals,
pension and profit sharing plans, non-profits, and small businesses.
Advice is provided through consultation with the client and may include:
determination of financial objectives, identification of financial problems, cash flow
management, tax planning, risk management, insurance review, insurance
recommendations, business planning, investment management, education
funding, retirement planning, retirement income planning, employer-sponsored
retirement plan investment management, and estate planning.
THE GUERRA ADVISORY SERVICES specializes in retirement planning for
individuals, and couples, by maximizing retirement readiness using
comprehensive financial planning strategies. While most of our clientele are mass
affluent we also manage investment portfolios for high-net worth individuals
seeking alternative tax strategies and investments.
For clients hiring GAS for fee-based investment management or who invest with a
TAMP based on a referral from GAS, clients will receive tailored recommendations
and may impose restrictions as follows.
For GAS fee-based investment management, GAS will tailor the investment
management delivered to each client based on each client’s specific current
financial condition, goals, objectives, needs, and tolerance for risk. Over time,
these circumstances may change based on events in each client’s life or based on
progress over time and GAS will make investment management alterations based
on these as they occur through client meetings and the client informing GAS of
such changes. The factors which guide this tailoring will be indicated on each
client’s risk tolerance questionnaire, which shall be updated at least annually. GAS
will determine the factors which guide the tailoring of investment management
through consultations with the client and GAS may use tools to aid in the
determination of tailoring such as an Asset Allocation Questionnaire or a
comprehensive financial plan. Clients may impose reasonable restrictions, such
as the exclusion of particular investment vehicles or business types, on the
investment management GAS provides by detailing their chosen restriction with
their GAS advisor in the notes section of their risk tolerance questionnaire or by
checking the Social Screening box. GAS reserves the right to determine which
investments match the criteria of GAS’s Social Screening. Imposing restrictions on
the management of investments may cause a deviation in the performance the
client receives compared to an unrestricted investment management due to
limitations on investment selection.
When referring a client to a TAMP, GAS will use the documents formalizing the
relationship between the TAMP and each client to tailor their investment selection
based on their specific current financial condition, goals, needs, objectives, and
tolerance for risk. These documents shall be renewed annually or updated at the
client’s request based on a change in their underlying financial circumstances or
progress towards stated goals and objectives. The determination of these tailoring
factors may also include the use tools such as an asset allocation questionnaire or
financial plan. Each TAMP determines whether restrictions on investments are
permissible, and in cases where they are, what restrictions may be imposed.
Imposing restrictions on the management of investments with TAMPs may cause
a deviation in the performance the client receives compared to an unrestricted
investment management due to limitations on investment selection.
Investment Management Referrals
GAS participates in Turnkey Asset Management Programs (TAMPs) with AE
Wealth Management, LLC. "AEWM", as a sub-advisor which enables Investment
Advisor Representatives of GAS to recommend an investment portfolio that
matches Clients’ financial needs and is managed by another third-party Registered
Investment Advisor firm on the basis of GAS’s referral.
AEWM is an investment adviser registered with the United States Securities and
Exchange Commission (“SEC”) and is a limited liability company (LLC) formed
under the laws of the State of Kansas. AEWM filed its initial application to become
registered as an investment adviser on February 17, 2016. AEWM provided a Sub-
Advisory Services, In certain instances, your investment adviser representative will
not be a representative of AEWM but instead will be a representative of an
Independent Registered Investment Adviser (GAS) that has entered into an
agreement with AEWM to provide certain investment management services for its
clients. In such instances, the Independent Registered Investment Adviser (GAS)
is your primary investment adviser and AEWM is a sub-advisor. The sub-advisory
services offered by AEWM include but are not limited to: providing the primary
adviser with access to custodians, conducting trades in custodial accounts as
directed by the primary adviser, providing access to model portfolios managed by
AEWM, providing access to model portfolios managed by third party investment
managers, providing a platform to assist the primary adviser with implementing
model portfolios managed by the primary adviser, providing account monitoring
and reporting tools to the primary adviser, providing planning tools to the primary
adviser, and conducting billing/fee deduction activities on behalf of the primary
adviser.
When AEWM acts as a sub-adviser, you will not enter into an investment
management agreement with AEWM. You will enter into an investment
management agreement with your primary adviser, and the primary adviser will
delegate, to AEWM, its discretionary authority to conduct trades on your behalf in
specified accounts held at a custodian. AE Wealth management will use this
discretionary authority to implement model portfolio selections or direct trade
instructions provided by your primary adviser. When AEWM acts as a sub-adviser,
your primary adviser is responsible for ensuring that it complies with all applicable
statutes, regulations, and rules. Furthermore, your primary adviser is responsible
for assessing whether instructions, provided to AEWM, regarding the selection of
a model portfolio, the purchase of a security, or the sale of a security meet the
applicable suitability/best interest standards.
When referring a client to AEWM, LLC. (TAMP), GAS will use the documents to
formalize the relationship between the AEWM is a federally registered investment
advisor and is not under common ownership or control with GAS. AEWM seeks
to provide asset management and financial planning services to GAS's clients.
AEWM, and each client to tailor their investment selection based on their specific
current financial condition, goals, needs, objectives, and tolerance for risk. These
documents shall be renewed annually or updated at the client’s request based on
a change in their underlying financial circumstances or progress toward stated
goals and objectives.
The determination of these tailoring factors may also include the use of tools
such as an asset allocation questionnaire or financial plan. Each TAMP (AEWM)
determines whether restrictions on investments are permissible, and in cases
where they are, what restrictions may be imposed. Imposing restrictions on the
management of investments with TAMPs (AEWM) may cause a deviation in the
performance the client receives compared to unrestricted investment
management due to limitations on investment selection.
AEWM will provide GAS with the following services:
(a) AEWM will provide GAS with access to its asset management
services.
(b) AEWM will establish arrangements with custodians and make custodial
services
available, pursuant to the terms established by AEWM, to clients of Independent
RIA participates in AEWM's asset management services.
(c) AEWM, through its service providers, will place all orders to trade any client
accounts participating in AEWM's asset management services on behalf of
Independent RIA's clients.
(d) AEWM will make all model managers, portfolio managers, strategists, and
third-party
money managers that are available to AEWM's investment adviser
representatives, through AEWM's wealth management platform, available to the
investment adviser GAS.
(e) AEWM will have the ability to select/hire and fire any and all model managers,
portfolio managers, strategists, and third-party money managers on behalf of any
client of GAS who participates in AEWM's asset management services
without the prior consent of the client. Unless circumstances require immediate
action, AEWM will not exercise this ability without prior consultation with
Independent RIA.
(f) AEWM will have discretionary authority, pursuant to the terms set forth in the
client agreement, to buy and sell securities on behalf of any client of Independent
RIA who participates in AEWM's asset management services without the prior
consent of the client. Unless circumstances require immediate action, AEWM will
not exercise this authority without prior consultation with Independent RIA.
(g) AEWM will make all research that is available to AEWM's investment adviser
representatives, through AEWM's wealth management platform, available to the
investment adviser GAS.
(h) AEWM will make available to GAS, AEWM's reporting systems,
client relationship management systems and workflow systems subject to any
applicable fees and terms for such systems.
(i) AEWM will make available to GAS and its investment adviser
representatives AEWM's financial planning services to the investment adviser
representatives of GAS, subject to any applicable fees and terms for
such service.
(l) AEWM may assist GAS in marketing the investment advisory services
of AEWM. The amount and manner of marketing assistance will be at the sole
discretion of AEWM and may include brochures, flyers, information sheets,
training, and website content.
(k) AEWM will protect the confidentiality of GAS's documents and
clients' non-public personal information in accordance with provisions outlined in
AEWM's privacy policy.
GAS Investment Management
GAS offers clients fee-based investment management services in addition to or
alongside referrals to AEWM, LLC TAMPs sponsored or managed by third party
registered investment advisors to best match their goals, objectives, risk tolerance,
and other pertinent factors which affect investment selection.
GAS will, prior to providing investment management
services, establish a thorough
understanding of such factors through the use of asset allocation questionnaires,
software, financial plans, risk tolerance questionnaire, and investment advisory
agreements.
Should the client choose to have GAS provide investment management services,
the client will open an account with a Qualified Custodian, and grant GAS either
discretionary or non-discretionary trading authority for purposes of ongoing
management, which shall include the ability to affect purchases and sales of
securities or investments approved by the client in accordance with the authority
granted for Investment Management services on clients’ investment accounts held
at Qualified Custodians. At no time and under no circumstance shall GAS take
possession of the client’s account or any portion thereof, assets therein, any
securities held, or any funds available. GAS will, in exchange for rendering such
investment management services, have a form of limited indirect custody for the
debiting of fees to be paid to GAS. Such fees will be determined and transferred
from the client’s account to GAS by a qualified 3rd party acting as an agent on
behalf of clients using the fee schedule, calculation formula, and periodicity agreed
upon by the client in the GAS Advisory Service Agreement. Clients will be notified
of the amount of and method used in calculating the fees 10 business days in
advance of such fee debiting. During this 10 business days, the client may dispute
their fees by notifying GAS and either the qualified 3rd party agent or qualified
custodian of their dispute in writing. If a dispute of fees is levied by the client, GAS
will work with the client to determine a mutual understanding agreed upon in writing
within 30 days of the dispute being levied. No fees will be debited until such
agreement is provided to the qualified 3rd party agent and qualified custodian.
Clients may dispute fees after the 10-day period by notifying GAS, upon receipt of
the dispute GAS will work with the disputing client to reach mutual understanding
agreed upon in writing.
For those clients who do grant investment discretion to GAS, in effecting all such
purchases and sales, the client authorizes the custodian to follow the instructions
of GAS in every respect concerning trading in accounts on behalf of the client.
Except as otherwise provided, GAS is authorized to act for the client in the same
manner and with the same force and effects as the client might with respect to
such purchases and sales and with respect to all other actions necessary or
incidental thereto, including effectuation of tenders, exchanges, redemptions and
similar actions with respect to the securities held in the account.
For those clients who do not grant investment discretion, he or she appoints GAS
as the investment manager to supervise and direct the investment of the client’s
assets on a non-discretionary basis. As such, prior to placing any order for any
transaction(s), GAS must obtain the client’s prior written approval for each
transaction.
GAS’s investment management services may include the use of investment
vehicles such as common stocks, preferred stocks, bonds, REITs, MLPs, BDCs,
ETFs, SMAs, UMAs, Mutual Funds, or other securities which meet GAS’s criteria
for liquidity. At no time are any commissions accepted by GAS from transactions
in such investment vehicles. These vehicles may also be utilized, bought, and or
sold within the various investment management programs offered in a referral
capacity by GAS.
Third Party Professionals
In some cases, GAS may refer the Client to third party independent professionals,
such as attorneys or accountants for their non-conflicted expertise. GAS does not
receive any economic benefits for such referrals and shall only make such referrals
in the interest of GAS Clients. GAS Clients are under no obligation to adhere to,
comply with, or act on such third party referrals given by GAS.
Clients’ may also ask that GAS work with their existing third party professional
relationships, such as attorneys or accountants for their non-conflicted expertise.
In either case, GAS will work and communicate with such third party independent
professionals only with each Client’s specific written authorization.
Insurance Products
Investment Advisor Representatives of GAS may have relationships for shopping
and placing their fixed life, fixed annuity, and fixed indexed annuity business. GAS
is disclosing here the material conflicts of interest that exist between the
investment adviser and the Client pertaining to insurance products, namely an
adviser receiving commission compensation from such relationships and/or
Insurance Carriers directly for the sale of fixed insurance products which are in
addition to fees paid by the Client on the assets under management with the
Advisor through GAS or AEWM, LLC TAMP. Clients are under no obligation to
effect such insurance transactions through their GAS Advisor and are encouraged
to compare diverse solutions offered in the broader marketplace. Further, GAS
Advisors will only make recommendations for insurance products when they are
consistent with the Investment Advisor Representative’s fiduciary obligation to
clients.
Financial Planning
Guerra Advisory Services offers to provide clients financial plans to efficiently
quantify clients’ long term financial needs and objectives.
For each client, the financial planning process begins by defining the client’s
current overall financial circumstance and their long-term financial goals,
objectives, and needs. Once this firm understanding has been established
between GAS’s Advisor and their client, GAS’s Advisor will design and propose a
custom financial plan to their client.
If a Client wishes to engage GAS for financial planning services, the Client will
compensate GAS on an hourly fee, fixed fee, or ongoing subscription fee basis as
described in detail under the “Fees and Compensation” section of this brochure
and agreed upon by the Client in the “Financial Planning and Consulting Services
Agreement” or the “Ongoing Financial Planning and Consulting Services
Agreement”. GAS offers many distinct planning services; GAS also recognizes that
some services which are crucial to one Client’s Plan may not be necessary to
another Client’s Plan. After establishing Clients’ goals, needs, and objectives a
proposal will be made utilizing the specific services GAS believes to be essential
to each Client’s Plan. These services may include, but are not limited to:
o Asset allocation review
o Asset allocation recommendations (i.e. Investment advice)
o Benefits Planning
o Budgeting
o Cash management
o Cash flow analysis
o College savings planning
o Estate planning
o Funding Plans, Liquidity, and Major Expense Assistance
o General Financial Planning
o Insurance review
o Legacy Planning
o Long-term care review
o Miscellaneous Services
o Retirement planning
o Risk Management and Insurance Analysis
o Tax-efficiency evaluation
o Tax Planning
Each Plan will be based on the information the Client supplies GAS during the
Advisor’s initial information gathering process. The Advisor will explain to each
Client their position, research, and recommendations within each proposal to
maximize the value and understanding of GAS’s proposed services. GAS Advisors
will also work with clients’ other accredited financial professionals where applicable
and desired by the client to further maximize the value of each financial plan.
In some cases, GAS may refer the Client to other vetted independent
professionals, such as attorneys or accountants for their non-conflicted expertise.
GAS will work and communicate with such independent professionals, only with
the Client’s specific written authorization.
A conflict of interest exists between the interests of the GAS and the interests of
the client because GAS receives compensation for financial plans. The client is
under no obligation to act upon the Advisor‘s recommendations. If the client elects
to act on any of the recommendations, the client is under no obligation to effect
any transactions through GAS. It is ultimately the responsibility of the Client to
implement the components of each Financial Plan. GAS Advisors will only
recommend financial planning services in accordance with their fiduciary obligation
to clients.
Seminars & Workshops
GAS offers seminars on general investment strategies, retirement planning
principles, or to highlight particular services such as financial planning or
investment management to foster greater financial literacy and to educate the
general public. Seminars are open to the public and attendance is free of charge.
The materials provided during such seminars and educational services are
intended to be exclusively educational in nature and to provide seminar
participants with information regarding certain investment-related and retirement
planning topics. The information contained in the seminar materials is not intended
as specific investment advice and does not purport to meet the investment
objectives or needs of specific individuals or accounts.
An individual who attends a seminar will be considered a GAS client for the
purpose of seminar participation; however, such classification shall be limited to
the duration of the seminar. Such seminar attendees do not continue to be a GAS
client following completion of the seminar unless GAS subsequently provides
formalized investment advisory services to the attendees.
GAS is also actively engaged in providing no-cost general financial education
through its Radio program, NAME, which is broadcast PERIODICITY and made
available online through guerrafinancial.com and anywhere podcasts can be
downloaded. These programs are intended only as general financial educational
materials for the public benefit, defining terms, discussing concept, and sharing
broad strategies. These programs are not intended as expressed financial advice,
personalized or otherwise, and GAS does not consider listeners to be clients of
GAS unless formally engaged in such capacity.
Ownership
GAS is a division of Guerra Advisors, Inc., a Florida Corporation owned 33.34%
by Sebastian Guerra, 33.33% by Fabian Guerra, and 33.33% by Mauro Guerra.
Assets Under Management
As of December 2023, GAS manages $ 139,012,254 .00 in discretionary assets
under management.
Wrap Fee Program
GAS does not offer, provide, participate in, or sponsor a Wrap-Fee Program at
this time.