Firm Description
RLB Financial, LLC (“RLB”) was founded in 2009. Robert Baltzell is a 100% owner.
RLB provides investment management and utilizes third party investment managers
for individuals.
The firm does not sell annuities, insurance, stocks, bonds, mutual funds, limited
partnerships, or other commissioned products. The firm’s managing member is
affiliated with entities that sell insurance products.
An evaluation of each client's initial situation is provided to the client, often in the form of
a net worth statement or risk analysis. Periodic reviews are also communicated to
provide reminders of the specific courses of action that need to be taken. More
frequent reviews occur but are not necessarily communicated to the client unless
immediate changes are recommended.
Other professionals (e.g., lawyers, accountants, tax preparers, insurance agents, etc.) are
engaged directly by the client on an as-needed basis and may charge fees of their own.
For example, tax preparation and to the extent your estate plan needs to be updated, the
tax preparer and/or attorney will bill the client separately. Conflicts of interest will be
disclosed to the client in the event they should occur.
Types of Advisory Services
INVESTMENT SUPERVISOR SERVICES
RLB also offers ongoing portfolio management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. Investment Supervisory
Services include, but are not limited to, the following:
• Investment strategy • Personal investment policy
• Asset allocation • Asset selection
• Risk tolerance • Regular portfolio monitoring
RLB evaluates the current investments of each client with respect to their risk tolerance
levels and time horizon.
When deemed appropriate for the Client, RLB may hire Sub-Advisors to manage all or a
portion of the assets in the Client account. RLB has full discretion to hire and fire Sub-
Advisors as they deem suitable. Sub-Advisors will maintain the models or investment
strategies agreed upon between Sub-Advisor and RLB. Sub-Advisors execute trades on
behalf of RLB in Client accounts. RLB will be responsible for the overall direct relationship
with the Client. RLB retains the authority to terminate the Sub-Advisor relationship at
RLB’s discretion.
SEI Mutual Fund Models Program and SEI Funds
RLB offers discretionary management services through a program sponsored by SEI
Investments Management Corp (SIMC). SIMC has developed various model mutual fund
asset allocation portfolios (the "Mutual Fund Models") designed to be invested in
accordance with a stated investment objective or goal (the "Mutual Fund Models
Program"). SIMC currently develops its Mutual Fund Models through two underlying
programs, described in various SEI literature as either SEI's Institutional Mutual Fund
models or SEI's
Goals Based Investing models and, may in the future, develop additional
mutual fund model programs. Each Mutual Fund Model's underlying portfolio allocation is
generally comprised exclusively of mutual funds in the SEI family of funds ("SEI Funds"),
which are each advised by SIMC. Pursuant to the Mutual Fund Models Program, SEI will
make available its various Mutual Fund Models to RLB who, in turn, may assist Investors
in determining into which Mutual Fund Models to invest their assets.
ASSETS UNDER ADVISEMENT
RLB will work with individuals on determining their individual investment goals, time
horizons, objectives, and risk tolerance. Investment strategies, investment selection, and
asset allocation are based on the above factors. The accounts will be monitored on a
quarterly basis. RLB will provide recommendations to the client on a quarterly basis, but
implementation will be at the sole discretion of the client.
FINANCIAL PLANNING AND CONSULTING
If financial planning services are applicable, a thorough review of all applicable topics
including but not limited to, Wills, Estate Plans and Trusts, Investments, Taxes, Qualified
Plans, Insurance, Retirement Income, Social Security, and College Planning will be
reviewed. If a conflict of interest exists between the interests of RLB and the interests of
the Client, the Client is under no obligation to act upon RLB’s recommendation. If the
Client elects to act on any of the recommendations, the Client is under no obligation to
effect the transaction through RLB. Financial plans will be completed and delivered inside
of ninety (90) days contingent upon timely delivery of all required documentation.
THIRD PARTY MONEY MANAGERS
RLB utilizes the services of Third Party Money Managers to manage client accounts. In
such circumstances, RLB shares in the fees charged by the Third Party Manager. This
is detailed in Item 10 of this brochure.
Included in the services for asset management or when using money managers, RLB may
include the following at no additional charge: determination of financial objectives,
identification of financial problems, cash flow management, tax planning, insurance
review, investment management, education funding, retirement planning, and legacy
planning.
Client Tailored Services and Client Imposed Restrictions
The goals and objectives for each client are documented in our client files. Investment
strategies are created that reflect the stated goals and objective. Clients may impose
restrictions on investing in certain securities or types of securities.
Agreements may not be assigned without client consent.
Wrap Fee Programs
RLB does not sponsor any wrap fee programs.
Client Assets under Management
RLB has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts: Date Calculated:
$105,130,106 $0 08/12/2023