oryBusiness Our firm is dedicated to providing individuals and other types of clients with a wide array of investmentadvisoryservices.Ourfirmisalimitedliabilitycompanyformedunderthelawsofthe StateofCaliforniain2023andhasbeeninbusinessasaninvestmentadvisersincethattime.Our firmiswhollyownedbySWPFinancialHoldingsLLC.
ThepurposeofthisBrochureistodisclosetheconflictsofinterestassociatedwiththeinvestment transactions,compensationandanyothermattersrelatedtoinvestmentdecisionsmadebyourfirm oritsrepresentatives.Asafiduciary,itisourdutytoalwaysactintheclient’sbestinterest.Thisis accomplishedinpartbyknowingourclient.Ourfirmhasestablishedaservice-orientedadvisory practice with open lines of communication for many different types of clients to help meet their financialgoalswhileremainingsensitivetorisktoleranceandtimehorizons.Workingwithclientsto understandtheirinvestmentobjectiveswhileeducatingthemaboutourprocess,facilitatesthekind ofworkingrelationshipwevalue.
TypesofAdvisoryServicesOffered AssetManagement: AspartofourAssetManagementservice,aportfolioiscreated,consistingofindividualstocks,bonds, exchangetradedfunds(“ETFs”),options,mutualfundsandotherpublicandprivatesecuritiesor investments.Theclient’sindividualinvestmentstrategyistailoredtotheirspecificneedsandmay include some or all of the previously mentioned securities. Portfolios will be designed to meet a particular investment goal, determined to be suitable to the client’s circumstances. Once the appropriateportfoliohasbeendetermined,portfoliosarecontinuouslyandregularlymonitored,and ifnecessary,rebalancedbasedupontheclient’sindividualneeds,statedgoalsandobjectives.
ComprehensivePortfolioManagement: As part of our Comprehensive Portfolio Management service clients will be provided asset managementandfinancialplanningorconsultingservices.Thisserviceisdesignedtoassistclients inmeetingtheirfinancialgoalsthroughtheuseofafinancialplanorconsultation.Ourfirmconducts clientmeetingstounderstandtheircurrentfinancialsituation,existingresources,financialgoals,and tolerance for risk. Based on what is learned, an investment approach is presented to the client, consisting of individual stocks, bonds, ETFs, options, mutual funds and other public and private securities or investments. Once the appropriate portfolio has been determined, portfolios are continuouslyandregularlymonitored,andifnecessary,rebalancedbasedupontheclient’sindividual needs,statedgoalsandobjectives.Uponclientrequest,ourfirmprovidesasummaryofobservations andrecommendationsfortheplanningorconsultingaspectsofthisservice.
FinancialPlanning&Consulting: Ourfirmprovidesavarietyofstandalonefinancialplanningandconsultingservicestoclientsforthe managementoffinancialresourcesbaseduponananalysisofcurrentsituation,goals,andobjectives.
Financialplanningserviceswilltypicallyinvolvepreparingafinancialplanorrenderingafinancial consultation

for clients based on the client’s financial goals and objectives. This planning or ADVPart2A–FirmBrochurePage5SalientWealthPlanning consultingmayencompassInvestmentPlanning,RetirementPlanning,EstatePlanning,Charitable Planning, Education Planning, Corporate and Personal Tax Planning, Cost Segregation Study, Corporate Structure, Real Estate Analysis, Mortgage/Debt Analysis, Insurance Analysis, Lines of CreditEvaluation,orBusinessandPersonalFinancialPlanning.
Written financial plans or financial consultations rendered to clients usually include general recommendations for a course of activity or specific actions to be taken by the clients.
Implementationoftherecommendationswillbeatthediscretionoftheclient.Ourfirmprovides clients with a summary of their financial situation, and observations for financial planning engagements. Financial consultations are not typically accompanied by a written summary of observationsandrecommendations,astheprocessislessformalthantheplanningservice.Assuming thatalltheinformationanddocumentsrequestedfromtheclientareprovidedpromptly,plansor consultationsaretypicallycompletedwithin6monthsoftheclientsigningacontractwithourfirm.
TailoringofAdvisoryServices Our firm offers individualized investment advice to our Asset Managementand Comprehensive PortfolioManagementclients.GeneralinvestmentadvicewillbeofferedtoourFinancialPlanning& Consultingclients.
EachAssetManagementorComprehensivePortfolioManagementclienthastheopportunitytoplace reasonable restrictions on the types of investments to be held in the portfolio. Restrictions on investments in certain securities or types of securities may not be possible due to the level of difficultythiswouldentailinmanagingtheaccount.
ParticipationinWrapFeePrograms Ourfirmdoesnotofferorsponsorawrapfeeprogram.
RegulatoryAssetsUnderManagement AsofDecember31,2023,SWPmanagesapproximately$158,861,569inclientassets,allofwhichare onadiscretionarybasis.Clientsmayrequestmorecurrentinformationatanytimebycontactingthe Advisor. ees&Compensation