Our Advisory Business
994 Group is a registered investment adviser which offers investment advice regarding securities and
other financial services to clients. We provide management services to individuals, high net worth
individuals, and trusts.
We provide our investment advice through Investment Adviser Representatives (“IAR”) associated with
us. These individuals are appropriately licensed, qualified, and authorized to provide advisory services on
our behalf. 994 Group was founded in 2017 by Pete Markovich who serves as Chief Compliance Officer
and Managing Member. The Adviser’s principal owners and managing members are Pete Markovich, CCO
and Kristen LeClair, CEO. We are committed to the precept that by placing the clients’ interests first, we
will add value to the asset management process and earn the clients’ trust and respect. We value long
term relationships with our clients whom we regard as strategic partners in our business.
Services
994 Group offers investment advice regarding securities, and other financial services to clients.
We provide various asset management and financial planning services, with an emphasis on building
portfolios designed to meet the needs of our clients. Our focus is on helping you develop and execute
plans that are designed to build and preserve your wealth. We are available during normal business hours
either by telephone, email, or in person by appointment to answer your questions.
At this time, we do not participate in a wrap fee program.
Asset Management
Asset management is the professional management of securities (stocks, bonds, and other securities) and
assets (e.g., real estate) in order to meet your specified investment goals. With an Asset Management
Account, you engage us to assist you in developing a portfolio designed to meet your unique investment
objectives. The investments in the portfolio account may include mutual funds, stocks, bonds, ETFs,
alternative investments, etc.
We will meet with you to discuss your financial circumstances, investment goals and objectives, and to
determine your risk tolerance. We will ask you to provide statements summarizing current investments,
income and other earnings, recent tax returns, retirement plan information, other assets and liabilities,
wills and trusts, insurance policies, and other pertinent information.
Based on the information you share with us, we will analyze your situation and recommend an appropriate
asset allocation or investment strategy. Our recommendations and ongoing management are based upon
your investment goals and objectives, risk tolerance, and the investment portfolio you have selected.
We will monitor the account, trade as necessary, and communicate regularly with you. Your
circumstances shall be monitored in at least annual account reviews. These reviews will be conducted in
person, by telephone conference, and/or via a written inquiry/questionnaire. We will work with you on
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an ongoing basis to evaluate your asset allocation as well as rebalance your portfolio to keep it in line with
your goals as necessary. We will be reasonably available to help you with questions about your account.
We will:
Review your present financial situation
Monitor and track assets under management
Assist you in setting and monitoring goals and objectives initially and as your situation changes
Provide portfolio statements, periodic rate of return reports, asset allocation statements, and
rebalance statements as needed
Advise on asset selection
Provide research and information on performance and fund management changes, and macro
economic trends.
Build and monitor your risk profile on an ongoing basis.
Provide personal consultations as necessary upon your request or as needed.
You are obligated to notify us promptly when your financial situation, goals, objectives, or needs change.
If we do not receive prompt updates when your financial situation, goals, objectives, or needs change, we
are not able to take those changes into account when providing investment advice.
You shall have the ability to impose reasonable restrictions on the management of your account, including
the ability to instruct us not to purchase certain mutual funds, stocks or other securities. These
restrictions may be a specific company security, industry sector, asset class, or any other restriction you
request.
Under certain conditions, securities from outside accounts may be transferred into your advisory account;
however, we may recommend that you sell any security if we believe that it is not suitable for the current
recommended investment strategy. You are responsible for any taxable events in these instances. Certain
assumptions may be made with respect to interest and inflation rates and the use of past trends and
performance of the market and economy. Past performance is not indicative of future results.
If you decide to implement our recommendations, we will help you open a custodial account(s). The funds
in your account will be held in a separate account, in your name, at an independent custodian, and not
with us.
We require our clients to use TD Ameritrade or Charles Schwab & Co, Inc. as the qualified custodian for
client account(s).
TD Ameritrade Institutional is a division of TD Ameritrade Inc., member SIPC (“TD Ameritrade”), and
unaffiliated SEC-registered broker-dealer and FINRA member. Charles Schwab & Co is a member SIPC
(“Charles Schwab”), and unaffiliated SEC registered broker-dealer and FINRA member. We are
independently owned and operated and not affiliated with TD Ameritrade or Charles Schwab.
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You will enter into a separate custodial agreement with the custodian which authorizes the custodian to
take instructions from us regarding all investment decisions for your account. We will select the securities
bought and sold and the amount to be bought and sold, within the parameters of the objectives and risk
tolerance of your account. You will be notified of any purchases or sales through trade confirmations and
statements that are provided by the custodian, either TD Ameritrade or Charles Schwab. These
statements list the total value of the account, itemize all transaction activity, and list the types, amounts,
and total value of securities held. You will at all times maintain full and complete ownership rights to all
assets held in your account, including the right to withdraw securities or cash, proxy voting and receiving
transaction confirmations.
We manage accounts on a discretionary and non-discretionary basis. If we manage your account on a
discretionary basis, then you have given us the authority to determine the following without your pre-
approval:
Securities to be bought or sold for the account
Amount of securities to be bought or sold for the account
Broker-dealer to be used for a purchase or sale of securities for your account
Commission rates to be paid to a broker or dealer for your securities transaction.
If we manage your accounts on a non-discretionary basis, we need your express consent prior to engaging
in any of the activities described above. Consent may not be provided via email, voicemail or any other
form of communication in which identity may not be verified. No non-discretionary trades will be made
without verifying identity.
Trading may be required to meet initial allocation targets, after substantial cash deposits that require
investment allocation, and/or after a request for a withdrawal that requires liquidation of a position.
Additionally, your account may be rebalanced or reallocated periodically in order to reestablish the
targeted percentages of your initial asset allocation. This rebalancing or reallocation will occur on the
schedule we have determined together. You will be responsible for any and all tax consequences resulting
from any rebalancing or reallocation of the account. We are not tax professionals and do not give tax
advice. However, we will work with your tax professionals to assist you with tax planning.
We are available during normal business hours either by telephone, email, or in person by appointment
to answer your questions.
Third Party Money Managers
We may determine that opening an account with a professional third party money manager is in your best
interest. We have access to several approved third party money managers, which will be employed to
manage your account with a separate contract.
These programs allow you to obtain portfolio management services that typically require higher minimum
account sizes outside of the program. The money managers selected under these programs will have
discretion to determine the securities they buy and sell within the account, subject to reasonable
restrictions imposed by you. Due to the nature of these programs, each of the independent money
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managers is obligated to provide you with a separate disclosure document. You should carefully review
this document for important and specific program details, including pricing.
Under these programs, we may:
Assist in the identification of investment objectives
Recommend specific investment style and asset allocation strategies
Assist in the selection of appropriate money managers and review performance and progress
Recommend reallocation among managers or styles within the program
Recommend the hiring and firing of money managers utilized by you.
You should read the ADV Part 2 disclosure document of the money manager you select for complete
details on the charges and fees you will incur.
Sub-Adviser
994 Group partnered with Dimensional Fund Advisors for subadvisor services, a third-party manager
option. This option will be presented to High Net Worth clients where circumstances require Dimensional
Fund Advisors separate account management.
Financial Planning
We provide services such as investment planning, general financial planning, income tax planning,
education planning, business succession and general business planning, retirement planning, risk
management, legacy planning, and life event planning on a flat fee basis for clients whose circumstances
require. Financial planning is a comprehensive relationship which incorporates many different aspects
of your financial status into an overall plan structured to best meet your goals and objectives. The
financial planning relationship consists of face-to-face meetings and ad hoc meetings with you and/or
your other advisors (attorneys, accountants, etc.), as necessary.
In performing financial planning services, we typically examine and analyze your overall financial situation,
which may include issues such as taxes, insurance needs, overall debt, credit, business planning,
retirement savings, and reviewing your current investment program. Our services may focus on all or only
one of these areas depending upon the scope of our engagement with you.
It is essential that you provide the information and documentation we request regarding your income,
investments, taxes, insurance, estate plan, etc. We will discuss your investment objectives, needs and
goals, but you are obligated to inform us of any changes. We do not verify any information obtained from
you, your attorney, accountant, or other professionals.
If you engage us to perform these services, you will receive a written agreement detailing the services,
fees, terms, and conditions of the relationship. You will also receive this Brochure. You are under no
obligation to implement recommendations through us. You may implement your financial plan through
any financial organization of your choice.
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We obtain information from a wide variety of publicly available sources. We do not have any inside private
information about any investments that are recommended. All recommendations developed by us are
based upon our professional judgment. We cannot guarantee the results of any of our recommendations.
Choosing which advice to follow is your decision.
If you decide to implement our investment recommendations, we will help you open a custodial
account(s). The funds in your account will generally be held in a separate account, in your name, at an
independent custodian, and not with us. We require our individual advisory clients to use TD Ameritrade
or Charles Schwab as the custodian for client account(s). Where 994 Group provides 321 Nondiscretionary
Fiduciary Services to retirement plan sponsors, we may mutually agree with the plan sponsor to open
participant accounts at a mutually agreed upon custodian and recordkeeper.
Business Consulting Services
We provide services such as marketing, leadership, and financial consulting to small businesses. These
services may be or performed for a negotiated flat fee. If you engage us to perform these services, it is
essential that you provide the information and documentation we request regarding the relevant aspects
of the business. Based upon the services mutually agreed upon, you will be provided a detailed statement
of work which will outline duties performed, information needed, and approximate timelines for
completion. All recommendations developed as consultants are developed by our own professional
judgment, and we cannot guarantee any of the results of our recommendations. Choosing to implement
our advice is your decision.
Retirement Plan Services
For our firm’s Retirement Plan accounts, our service begins with an analysis of the current retirement plan
structure, custodian, third-party administrator, daily record keeper, investments, managed investment
models, and fees. The analysis is designed to determine if we are able to add value to the plan and what
areas, if any, may be deficient from both a regulatory perspective and from a financial advisory
perspective.
We will offer you one or more of the following services:
Plan design and asset selection consultation
Develop and annually review Investment Policy Statement (“IPS”)
Develop investment menu according to the IPS and provide replacement guidance as
needed
Review plan sponsor’s stated financial criteria for each investment option
Monitor each investment option according to the IPS
Provide investment research and performance information on investment options
Personal consultations with the plan sponsor as necessary
Fiduciary due diligence assistance
Attendance at Plan Committee and other meetings
Annual Fiduciary Plan Review
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Fiduciary education services to Plan Committee
Participant education, guidance, and enrollment
Benchmarking services
Plan Structure
We will assist our client in evaluating the current plan’s structure to determine if a change in the design
of the plan better suits the needs of plan participants. We will facilitate any changes with the appropriate
parties including the third-party administrator, record keeper, and custodian as well as facilitating the
execution of the required plan document amendments or new plan documents. However, we will not
draft any amendments as an attorney or a TPA will need to perform this service.
Investment Committee
We will assist you in the establishment of the Investment Committee (if a Committee is deemed
appropriate) and the establishment of a formal investment committee charter, delineating committee
responsibilities and fiduciary roles. We will also serve on the Committee in a non-fiduciary capacity if
needed.
The Investment Committee may be charged with the fiduciary responsibility of the prudent management
of the investment portfolio, selecting and retaining professional advisors to the portfolio including
investment managers, investment consultants, custodians, attorneys, and clerical staff, and the
establishment, execution, and interpretation of an Investment Policy Statement for the portfolio. We will
assist the Investment Committee in meeting the committee’s responsibilities according to the investment
committee charter, and fulfilling its fiduciary duty to the plan, including their review of service providers,
third-party administration firms, daily record keeper, and custodian to ensure that their services, along
with ours, remain competitive to other alternatives that are available to the client.
Investment Policy Service
Our Investment Policy Service is designed to assist you in creating a written investment policy statement
(“IPS”) to document the plan’s investment goals and objectives as well as certain policies governing the
investment of assets. The IPS also identifies an investment strategy that seeks to attain the plan’s goals.
The service is generally designed for corporate retirement plans that are managed on a non-discretionary
basis.
We will assist the Investment Committee with the establishment, execution, and interpretation of the
Investment Policy Statement. The Investment Policy Statement serves as a guide to assist the Investment
Committee in effectively supervising, monitoring, and evaluating the investment of the plan’s assets. We
will prepare a draft of the IPS based upon information furnished by you and your firm designed to profile
various factors for the account such as investment objectives, risk tolerances, projected cash flow, and
demographics of your retirement plan participants. It is the client’s responsibility to provide all necessary
information for the preparation of the IPS, particularly any limitations imposed by law or otherwise. This
draft IPS is then submitted to you for review and approval. We recommend that your professional
advisors, such as an attorney, actuary, and/or accountant, also review the IPS. The review and acceptance
of the IPS is the responsibility of the plan fiduciary and your retirement program’s governing entity.
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Upon client’s final approval, the IPS is ready to be sent to client’s Investment Committee. It is client’s
responsibility to confirm the Investment Committee’s acceptance of the IPS, and it is the Investment
Committee’s responsibility to adhere to the IPS in managing the retirement program. We encourage you
to review accounts periodically to verify investment committee’s compliance with the IPS.
The Investment Policy Statement will be reviewed at least annually to determine whether stated
investment objectives are still relevant and the continued feasibility of achieving those objectives.
However, the Investment Policy Statement is not expected to vary much from year to year and the IPS
will not be updated to account for short term changes in market conditions or the economic environment.
Investment Selection, Monitoring, and Replacement
We will conduct research to determine allocations and to project potential ranges of returns and market
values over various time periods and using various cash flows. As the financial advisor to the Plan, we will
assist the Investment Committee in selecting the non-managed investment line up including evaluating
investment managers and mutual fund companies, individual mutual funds, and money market funds
which may be retained or replaced.
The data used to select the investment options is based on estimated, forward-looking performance of
various asset classes and subclasses to create forward looking capital markets assumptions (e.g., expected
return, expected standard deviation, correlation, etc.). Past performance and the return estimates of the
asset classes and the indices that correspond to these asset classes may not be representative of actual
future performance. Actual results could differ, based on various factors including the expenses
associated with the management of the portfolio, the portfolio’s securities versus the securities
comprising the various indices and general market conditions. Before a specific investment is selected,
other factors such as economic trends, which may influence the choice of investments and risk tolerance,
should be considered. We have the responsibility and authority to recommend the investment line up
including evaluating investment managers and mutual fund companies, individual mutual funds, and
money market funds which may be retained or replaced. The plan sponsor has the responsibility and
authority to make the final decision regarding what investments to include in the model portfolio and
when to add or exclude a specific security.
It is client’s responsibility to select the final mix and to determine whether to implement any strategy.
We also encourage you to consult with your other professional advisors since 994 Group does not provide
tax or legal advice that may affect asset classes or allocations used in the modeling. We will apply
guidelines you supply, as directed; however, compliance with these restrictions or guidelines is client’s
responsibility.
We will also monitor the current non-managed investment line up including the investment’s
performance, performance compared to an applicable benchmark index, fees, management changes,
style and fundamental investment strategy changes, and fund composition to determine if an investment
no longer meets the criterion defined in the Investment Policy Statement. If the Investment Committee
determines that a fund no longer meets the IPS criterion, we will advise the Investment Committee on
possible alternatives and assist in the selection of a replacement investment.
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If you decide to implement any of the firm’s recommendations, we will help you open a custodial
account(s) for the plan. The funds in this account will generally be held in a separate account, in the plan’s
name, at an independent custodian, not with us. The identity of your custodian will be communicated to
you before the account is opened. The custodian will effect transactions, deliver securities, make
payments, etc. You will at all times maintain full and complete ownership rights to all assets held in the
account for the benefit of the plan participants.
We are available during normal business hours either by telephone, email, or in person by appointment
to answer your questions.
Participant Meetings
We will conduct plan participant meetings when a change is made either to the structure of the plan or if
the investment lineup changes as a result of the decisions of the Investment Committee. We will detail
the changes being made, how it affects the current participants, review the current investment
opportunities, how participants may make changes to their investment selections, and will answer any
and all questions a participant may have. We will review with the participants how to select the
investments.
Sub-advisory Services
There may be instances in which we will enter into an agreement with a sub-advisor who will provide
3(21) fiduciary services to the Plan. In those instances, in which we have entered into an agreement with
a subadvisor to provide 3(21) fiduciary services, we will monitor the performance of the subadvisor and
the products made available to the Plan. We will also make recommendations to change the subadvisor
or products made available to the plan, if necessary. Your Retirement Plan Consulting Agreement will
further describe the 3(21) fiduciary services that will be provided by 994 Group and/or a sub-advisor.
Other Services
ERISA Fiduciary
Both parties acknowledge that if the Account is subject to the Employee Retirement Income Security Act
of 1974, as amended (ERISA), the following provisions will apply:
The Adviser acknowledges that it is a “fiduciary” with respect to the Client as that term is defined
under Section 3(21)(A) of ERISA.
The person signing this Agreement on behalf of the Client acknowledges its status as a “named
fiduciary” with respect to the control and management of the assets held in the Account, and
agrees to notify the Adviser promptly of any change in the identity of the named fiduciary with
respect to the Account;
The Adviser agrees to obtain and maintain an ERISA bond satisfying the requirements of Section
412 of ERISA and include The Adviser and its members, agents and employees among those
insured under that bond.
When delivering ERISA fiduciary services, we will perform those services for the retirement plan as a
fiduciary under ERISA Section 3(21)(A)(ii) will act in good faith and with the degree of diligence, care and
skill that a prudent person rendering similar services would exercise under similar circumstances. In our
capacity as a 3(21)-plan fiduciary, we will conduct research to determine appropriate investment
994 Group ADV Part 2A July 23 Page 12 of 29
selections and allocations and to project potential ranges of returns and market values over various time
periods and using various cash flows to assist the plan sponsor in determining the appropriate
model(s)investment(s) for the retirement plan.
Non-Discretionary 3(21) Fiduciary Services
When the Adviser performs “3(21) Fiduciary Services,” the Adviser will act as a co-fiduciary “investment
adviser” that provides “investment advice” as defined under Section 3(21) of ERISA. Under this
arrangement the Adviser is appointed by the plan sponsor or trustee to determine a recommended lineup
of investments to be included in the Plan. These recommendations are presented to the Plan Sponsor,
who has the ultimate responsibility to accept or reject the recommendation. The Adviser will not have
any further responsibility to communicate instructions to any third‐party, including the custodian, and/or
third‐party administrator. The Adviser will/will not communicate directly with the recordkeeper regarding
administrative and recordkeeping matters arising under the Adviser’s investment advisory agreement
with the Plan Sponsor, or more generally about the recordkeeper’s services to the Plan.
The Adviser will provide the Plan Sponsor with a sample investment policy statement. Each retirement
Plan Sponsor should adopt a final investment policy statement (“IPS”) which serves as a guide for the
Adviser’s investment advisory services. The Adviser offers the following 3(21) services:
Investment screening
The selection of replacement funds to which existing Plan balances may be transferred
Assisting clients to finalize a Plan’s investment lineup of funds available for investment by Plan
participants and used for other administrative purposes under the Plan
Assisting clients with electing a “qualified default investment alternative” as defined in section
404(c)(5) of ERISA
In the Adviser’s capacity as a 3(21) plan fiduciary, they will conduct research to determine appropriate
investment selections and allocations and to project potential ranges of returns and market values over
various time periods and using various cash flows to assist the Plan Sponsor in determining the
appropriate investment options for the retirement plan.
The data used to select the investment options is based on estimated, forward-looking performance of
various asset classes and subclasses to create our forward-looking capital markets assumptions (e.g.,
expected return, expected standard deviation, correlation, etc.). Past performance and the return
estimates of the asset classes and the indices that correspond to these asset classes may not be
representative of actual future performance. Actual results could differ, based on various factors
including the expenses associated with the management of the portfolio, the portfolio’s securities versus
the securities comprising the various indices and general market conditions. Before a specific investment
is selected, other factors such as economic trends, which may influence the choice of investments and
risk tolerance, should be considered. The Adviser has the responsibility and authority to recommend the
investment line up including evaluating investment managers and mutual fund companies, individual
mutual funds, and money market funds which may be retained or replaced. The Plan Sponsor has the
responsibility and authority to make the final decision regarding what investments to include and when
to add or exclude a specific security.
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The Client confirms that any instructions that have been given to the Adviser with regard to the Account
are consistent with the governing plan documents and investment policy statements of the plan.
Except as otherwise provided under ERISA the Adviser shall not be liable for any error of judgment or
mistake of law or for any loss suffered by the Client in connection with the matters to which this
Agreement relates except a loss resulting from the Adviser’s breach of its fiduciary duty, negligence,
misconduct, or bad faith.
The Adviser is not (i) the “administrator” of the Plan as defined in § 3(16)(A) of ERISA or (ii) the “plan
administrator” of the Plan as defined in Section 414(g) of the Internal Revenue Code of 1986, as amended
(the “Code”);
The Adviser is neither a law firm nor a public accounting firm and Adviser will not provide legal or
accounting advice;
The Client acknowledges that the services covered by this Agreement are consultative, and give no
investment authority (“discretion”) or responsibility to the Adviser over any assets of the Plan or
Participant regardless of how and where the assets are held. Throughout the term of this Agreement,
the Plan or Participant retains full discretion to supervise, manage and direct the assets that may be held
with any affiliated or unaffiliated third-party.
We also encourage plan sponsors to consult with other professional advisors since we do not provide tax
or legal advice that may affect asset classes or allocations. We will apply any guidelines our client supplies,
as directed, however, compliance with these restrictions or guidelines, is our client’s responsibility.
994 Group does not act as a discretionary investment manager of any Sponsored Plans as defined in
Section 3(38) of the Employee Retirement Income Security Act of 1974.
Assets Under Management
As of May 1, 2023, we provide asset management services for 433 discretionary accounts and 3 non-
discretionary account, managing total discretionary assets of $106,196,362.86 and $982,547.17 in non-
discretionary assets under management.