Description of Advisory Firm
Crossover Capital Brands LLC dba Crossover Capital (“Crossover Capital”, the “Firm”, “we” , “our,” or “us”) is
a privately owned limited liability company headquartered in Yardley, PA.
Crossover Capital is registered as an investment adviser with the U.S. Securities and Exchange Commission.
The Firm was formed in 2023 and is owned by Alexander Pron.
As of December 31, 2023, Crossover Capital managed approximately $122,298,553 in assets for
approximately 258 clients, of which $105,804,235 are managed on a discretionary basis and $16,494,318
on a non-discretionary basis.
While this brochure generally describes the business of the Firm, certain sections also discuss the activities
of its Supervised Persons, which refer to the Firm’s officers, partners, directors (or other persons occupying
a similar status or performing similar functions), employees or any other person who provides investment
advice on the Firm’s behalf and is subject to the Firm’s supervision or control.
Advisory Services Offered
The Firm offers discretionary and non-discretionary investment management and investment advisory services
as well as financial planning and consulting. Prior to the Firm rendering any of the foregoing advisory services,
clients are required to enter into one or more written agreements with the Firm setting forth the relevant
terms and conditions of the advisory relationship (the “Advisory Agreement”).
Investment Management Services
The Firm offers continuous and regular investment supervisory services on a discretionary and non-
discretionary basis as well as financial planning and consulting. We work with clients and have the ongoing
responsibility to select and/or make recommendations based upon the objectives of the client, as to
specific securities or other investments that he/she recommends or purchases/sells in clients’ accounts.
We utilize a variety of investment types when making investment recommendations/purchases in client
accounts which include, but are not limited to equity securities, fixed income securities, alternatives,
mutual funds, and independent investment managers. The investments recommended/purchased are
based off of the clients’ individual needs, goals, and objectives. The Firm offers investment advice on any
investment held by the client at the start of the advisory relationship. We describe the material investment
risks under Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss. Financial Planning may
be provided to clients as a part of the Investment Management Services. When being provided as a
separate service it is described in this section under Financial Consulting Services below.
We discuss our discretionary authority below under Item 16 – Investment Discretion. For more
information about the restrictions clients can put on their accounts, see Tailored Services and Client
Imposed Restrictions in this item below. We describe the fees charged for investment management services
below under Item 5 – Fees and Compensation.
Financial Planning, Consulting and Performance Reporting
The Firm provides a variety of consulting services to individuals, families and other c lients regarding their
financial resources based upon an analysis of client’s current situation, goals, and objectives. Consulting
encompasses one or more of the following areas: additional Financial Planning, Performance Reporting,
Investment Planning, Retirement Planning, Education Planning, and Business and Personal Financial
Planning.
Services provided under an on-going consultation agreement are conducted on a regular basis, but no
less than annually with the client. The client is under no obligation to act upon the investment adviser’s
recommendation. If the client elects to act on our recommendations, the client is under no obligation to
effect the transaction through us.
We describe fees charged for Consultation Services below under Item 5 - Fees and Compensation.
Use of a Third-Party Investment
Management Program
In providing our discretionary management services, the Firm may engage the services of Advyzon
Investment Management LLC (“AIM”) to manage all or a portion of your assets through its turnkey asset
management program (the “Program”). When we do so, we will provide you with a copy of AIM’s current
Disclosure Brochure, Privacy Policy, and Form CRS (“AIM’s Disclosure Documents”). You should read these
documents carefully to be sure you understand the Program.
Using information we gather from you, we evaluate your financial situation, investment objectives,
financial goals, tolerance for risk, and investment time horizon. This information helps us determine
whether your participation in the Program is appropriate for you, and if so, allows us to choose an
appropriate Investment Strategy for the management of your assets. Once we choose the Investment
Strategy and allocate all or a portion of your assets to the Investment Strategy, AIM will provide ongoing
discretionary management of your assets according to the mandate of the Investment Strategy.
Please note that if we engage AIM to manage your assets, AIM will obtain access to your confidential
information from us and/or from the custodian of your brokerage account. As stated in our Privacy Policy,
we are authorized to share your personal information with third parties as necessary to service your
account. Our agreement with AIM includes provisions requiring AIM to hold your information in strict
confidence, and to maintain reasonable technological protections, precautions, and safeguards for your
information.
Outsourced Trading Services
In providing our discretionary management services, we may engage the services of AIM as an outsourced
agent to provide certain operational, administrative, and trading functions. We provide AIM with asset
allocation model portfolios and designate the appropriate model portfolio for each client account. We will
also define the parameters for the supervision of your account, such as the frequency of rebalancing and
allowable drift from asset allocation targets. Once we choose the model portfolio for your account and
define parameters, AIM will provide ongoing supervision of your account according to the model portfolio
and our defined parameters.
Please note that if we engage AIM to provide ongoing supervision of the trading of your account, AIM will
obtain access to your confidential information from us and/or from the custodian of your brokerage
account. As stated in our Privacy Policy, we are authorized to share your personal information with third
parties as necessary to service your account. Our agreement with AIM includes provisions requiring AIM to
hold your information in strict confidence, and to maintain reasonable technological protections,
precautions, and safeguards your information.
Other Third-Party Services
The Firm has entered into a service agreement with Pontera to provide asset management services for
accounts held away from our primary custodial affiliations. Through this, we are able to create a portfolio,
consisting of the securities/investment opportunities available depending on the type of held away account
being managed by our firm. The Pontera platform allows us to avoid being considered to have custody of
Client funds since we do not have direct access to Client log-in credentials to affect trades. We are not
affiliated with the platform in any way and receive no compensation from them for using their platform. A
link will be provided to the Client allowing them to connect an account(s) to the platform. The client’s
individual investment strategy is tailored to their specific needs and may include some or all of the
securities made available. Portfolios will be designed to meet a particular investment goal, determined to
be suitable to the client’s circumstances. Once the appropriate portfolio has been determined, portfolios
are continuously and regularly monitored, and if necessary, rebalanced.
Sponsor and Manager of Wrap Program
The Firm does not offer a Wrap Program at this time.