Wiser Advisor Group (“WAG”) is an investment advisor firm registered with the Securities and Exchange
Commission (“SEC”) and was founded on April 8, 2023. The Principal Owner and Chief Compliance Officer
of Wiser Advisor Group is Larry Lytle.
Wiser Advisor Group (“WAG”), LLC offers the following services to advisory clients:
A. Description of Services
Types of Advisory Services:
Investment Advisory Services
Wiser Advisor Group (“Advisor”) provides wealth management through discretionary and non-
discretionary investment management services. We provide this service to a wide variety of clientele
including individuals, corporations, non-profits, foundations, trusts and qualified plans. Wiser Advisor
Group utilizes a variety of vehicles including, but not limited to mutual funds, exchange-traded funds,
individual securities, variable life insurance, variable annuities, third party managers, alternative investment
managers and private funds.
Wiser Advisor Group tailors its advisory services to accommodate the needs of its individual clients and
continually seeks to manage the portfolios in a manner consistent with their specific financial situation.
Financial Plannings services are utilized to gather insights on client’s specific objectives and financial
situation.
Qualified and Non-Qualified Plan Management Services
Wiser Advisor Group provides plan consulting services designed to assist the Plan Sponsor in meeting
their fiduciary duties to administer the Plan in the best interest of the Plan’s participants and their beneficiaries.
The services may include plan design, administrative support, oversight of the Plan’s service providers,
investment monitoring support and/or participant services. Wiser
Advisor Group may be engaged as an ERISA Fiduciary with respect to investment management service and
investment advice.
Portfolio Management:
Discretionary Investment Management Services:
Discretionary accounts experience active trading and account re-balancing on a relatively frequent basis
according to market conditions. Clients will be taken through various financial planning
processes to ascertain the proper objectives, risk profile, and trading strategies in order to properly manage the
investment accounts. Periodic revisions to the planning information may impact the maintenance of these
accounts. Investment models are monitored and maintained on an ongoing basis.
Non-discretionary Investment Consulting Advice:
Non-Discretionary accounts require consultation with the clients prior to initiating any changes in securities
and/or account objectives. Similar to the Discretionary accounts, clients will participate
in various financial planning processes to define the proper objective, risk profiles and trading strategies.
Investment models are monitored and maintained on an ongoing basis.
Advisory services provided by WAG are offered in a wrap fee structure whereby normal securities transaction
costs are included in the overall investment advisory fee paid to WAG. As the level of
trading in a client’s account[s] may vary from year to year, the annual cost to the client may be more or
less than engaging for advisory services where the transactions’ costs are borne separately by the client.
The cost of the Wrap Fee Program varies depending on the services to be provided to each client, however,
the client is not charged more if there is higher trading activity in the client’s account[s]. A Wrap Fee structure
has a potential conflict of interest as the WAG Investment Advisor Representative may have an incentive
to limit the number of trades placed in the client’s account[s]. All discretionary accounts are considered “wrap”
accounts. This means our management fees include all associated fees including fees for statements, trade
confirmations, mutual fund sales charges, postage, and trade execution. Any SEC transaction
fee or tax is considered outside of the wrap account scope. Non-discretionary accounts may also
be incorporated into the “wrap” account structure. Accounts defined as “non-Managed” will be subject to
trading commissions for individual securities and mutual fund trails. Small non-managed
accounts may be subject to an annual account fee. Non-managed accounts will not be charged fees for
statements or postage.
Prior to becoming a client under the Program, you will be required to enter into a separate written agreement
with us that sets forth the terms and conditions of the engagement and describes the scope of the services to
be provided, and the fees to be paid.
Assets for program accounts are held at LPL Financial, LLC as the custodian. LPL Financial, LLC also acts
as executing broker/dealer for transactions placed in Program accounts and provides other administrative
services as described throughout this Brochure. To compare the cost of the wrap fee program with non-wrap
fee portfolio management services, you should consider the frequency of trading activity associated
with our investment strategies and the brokerage commissions charged by LPL Financial, LLC and
the advisory fees charged by investment advisers.
We charge an annual "wrap-fee" for participation in the Program depending upon the market value of your
assets under our management. You are not charged separate fees for the different components of the
services provided by the Program. Our firm pays all trade expenses of trades placed on your behalf. Our
Program fee includes the fee we pay to any portfolio manager for their management of your account and LPL
Financial, LLC's transaction or execution costs. Assets in each of your account(s) are included in the fee
assessment unless specifically identified in writing for exclusion. In special circumstances, and in our sole
discretion, we may negotiate a lesser management fee based upon certain criteria (i.e., anticipated
future earning capacity, dollar amount of assets to be managed, related accounts, account composition,
pre-existing client relationship, account retention, etc.).
Advisory fees are withdrawn directly from the client's accounts with client written authorization. Fees are
paid quarterly in advance. Refunds are given on a prorated basis, based on the number of days remaining in
the billing period on the effective date of termination. The fee refunded will be the balance of the fees
collected in advance minus the daily rate* times the number of days in the billing period up to and including
the effective date of termination. (*The daily rate is calculated by dividing the annual fee by 365).
In addition to the right to terminate an agreement pursuant to its terms, a client may cancel an agreement
with WAG within five (5) business days of first receiving a copy of this disclosure brochure and
supplement without penalty or fee.
B. Contribution Cost Factors
The program may cost the client more or less than purchasing such services separately. There are several
factors that bear upon the relative cost of the program, including the trading activity in the client's account,
the adviser's ability to aggregate trades, and the cost of the services if provided separately (which in turn
depends on the prices and specific services offered by different providers).
Wrap Fee Program Disclosures
• The benefits under a wrap fee program depend, in part, upon the size of the
Account, the management fee charged, and the number of transactions likely to be generated
in the Account. For example, a wrap fee program may not be suitable for Accounts with
little
trading activity. In order to evaluate whether a wrap fee program is suitable for you, you
should compare the Program Fee and any other costs of the Program with the amounts that
would be charged by other advisers, broker-dealers, and custodians, for advisory fees,
brokerage and other execution costs, and custodial services comparable to those provided
under the Program.
• In considering the investment programs described in this brochure, you should be aware that
participating in a wrap fee program may cost more or less than the cost of
purchasing advisory, brokerage, and custodial services separately from other advisers or
broker-dealers.
• Our firm and Associated Persons receive compensation as a result of your participation in the
Program. This compensation may be more than the amount our
firm or the Associated Persons would receive if you paid separately for investment advice,
brokerage, and other services. Accordingly, a conflict of interest exists because our firm and
our Associated Persons have a financial incentive to recommend the Program.
Similar advisory services may be available from other registered investment advisers
for lower fees.
C. Additional Fees
Although clients do not pay a transaction charge for transactions in a Strategic Wealth Management
II ("SWM II") account, clients should be aware that IAR pays LPL transaction charges for those
transactions. The transaction charges paid by the IAR vary based on the type of security transaction (e.g.
mutual fund, equity or Exchange Traded Funds ("ETFs")) and for mutual funds based on whether or not
the mutual fund pays 12b-1 fees and/or recordkeeping fees to LPL. Transaction charges paid by the IAR for
equities and ETFs are $9. For mutual funds, the transaction charges range from $0 to $26.50. Because IAR
pays the transaction charges in SWM II accounts, there is a potential conflict of interest in cases where the
mutual fund is offered at both $0 and $26.50. Clients should understand that the cost to the IAR of
transaction charges may be a factor that IAR considers when deciding which securities to select and how
frequently to place transactions in a SWM II account.
LPL makes available mutual funds in a SWM II account that offer various classes of shares, including
shares designated as Class A Shares and shares designed for advisory programs, called for example, "Class
I," "institutional," "investor," "retail," "service," "administrative" or "platform" share classes ("Platform
Shares"). The Platform Share class offered for a particular mutual fund in SWM II in many cases will not
be the least expensive share class that the mutual fund company offers and was
selected by LPL in certain cases because the share class pays LPL compensation for the administrative and
recordkeeping services LPL provides to the mutual fund. Client should understand that another financial
services firm may offer the same mutual fund at a lower overall cost to the investor than is available
through SWM II. In other instances, a mutual fund may offer only Class A Shares, but another similar
mutual fund may be available that offers Platform Shares. Class A Shares typically pay LPL a 12b-1 fee
for providing brokerage-related services to the mutual funds. Platform Shares generally are not subject to
12b-1 fees. As a result of the different expenses of the mutual fund share classes, it is generally more
expensive for a client to own Class A Shares than Platform Shares. An investor in Platform Shares will
typically pay lower fees over time than an investor who holds Class A Shares of the same fund.
However, clients are still responsible for all other account fees, such as transition fees if the account
is moved to another broker, or mutual fund fees.
The Program Fee does not include mark-ups and mark-downs, dealer spreads or other costs associated
with the purchase or sale of securities, interest, taxes, or other costs, such as national securities exchange fees,
charges for transactions not executed through the Qualified Custodian, costs associated with exchanging
currencies, wire transfer fees, or other fees required by law or imposed by third parties. The Account will be
responsible for these additional fees and expenses.
The wrap program fees that you pay to our firm for portfolio management services are separate and distinct
from the fees and expenses charged by mutual funds or exchange traded funds (described in each fund's
prospectus) to their shareholders. These fees will generally include a management fee and other fund
expenses. To fully understand the total cost you will incur, you should review all the fees charged by mutual
funds, exchange traded funds, our firm, and others.
We may trade client accounts on margin. Each client must sign a separate margin agreement before the
margin is extended to that client account. Fees for advice and execution on these securities are based on
the total asset value of the account, which includes the value of the securities purchased on margin. While
a negative amount may be shown on a client's statement for the margined security as the result of a lower net
market value, the amount of the fee is based on the absolute market value. This creates a conflict of
interest where we have an incentive to encourage the use of margin to create a higher market value and
therefore receive a higher fee. The use of margin may also result in interest charges in addition to all other
fees and expenses associated with the security involved.
Brokerage Practices
Selection and Recommendation
WAG has an established relationship with a broker-dealer/custodian that the Advisor will recommend
to clients for custody or client transactions. WAG recommends this broker-
dealer/custodian be used based on execution and custodial services offered, cost, quality of service and
industry reputation. WAG has also considered factors such as commission price, speed and quality of
execution, client management tools, and convenience of access for both the Advisor and client in making its
suggestion.
As an investment adviser, WAG has a fiduciary duty to seek the best execution for client transactions.
While best execution is difficult to define and challenging to measure, there is some consensus that it does not
solely mean the achievement of the best price on a given transaction. Rather, it appears to be a collective
consideration of factors concerning the trade in question. Such factors include the security being traded, the
price of the trade, the speed of the execution, apparent conditions in the market, and the specific needs of the
client.
WAG utilizes a custodian that it believes offers a competitive price based upon the custodian’s market access,
the transaction confirmation and account statement practices, the execution, clearance and settlement
capabilities, and the reasonableness of the commission or its equivalent for the specific transaction.
WAG will monitor the services offered by the custodian and make any changes, as appropriate.
Brokerage for Client Referrals
We do not receive client referrals from broker-dealers in exchange for cash or other compensation, such as
brokerage services or research.
D. Compensation of Client Participation
Wiser Advisor Group does not receive compensation for the sale of securities or other investment products
with the exception of insurance products. Client may, at their sole discretion, select either fee-based or
commission-based accounts. In either case, the representative has the obligation, as a fiduciary, to put the
client’ best interest ahead of his/her own.