NerdWallet Advisory LLC (“NerdWallet Advisory”, the “Firm”, or “we”) is a limited liability company organized in the State of Delaware. The Firm was formed in August 2015, and is a wholly-owned subsidiary of NerdWallet, Inc. (“NWI”). NerdWallet Advisory’s principal place of business is located in San Francisco, California.
NerdWallet Advisory provides personalized financial planning (also referred to as “financial counseling” or “financial coaching”) services to individual investors (“Clients”) via a monthly or annual subscription plan.
The financial planning services are designed to help Clients begin to assess their financial situation by looking at such things as budgeting, debt management, saving, retirement, insurance, and short and long-term financial goals. Financial planning services are provided through consultations with NerdWallet Advisory investment adviser representatives that generally are also licensed as a Certified Financial Planner™ (“Advisor”). Financial planning services are provided by the Advisors to Clients through a variety of means, including through telephone calls, video conferences, digital platforms, e-mail, reporting, or a combination thereof.
After agreeing to NerdWallet Advisory’s Terms of Service and enrolling in a subscription plan online via the Firm’s website, Clients complete a brief questionnaire to provide information regarding their financial circumstances, including income, expenses, assets and liabilities (together, the “investment profile”).
Upon completing the questionnaire, Clients schedule a mandatory welcome call with an Advisor to discuss the Client’s investment profile and financial goals. No personalized recommendations are made by the Advisor until after the welcome call.
Based on the information the Client provides during the welcome call and the questionnaire, the Advisor will provide a written or verbal financial plan that includes specific recommendations, action items, and next steps to address the Client’s financial goals. Clients may contact an Advisor, ask questions, schedule follow-up calls or video conferences and request updated financial plans at any time during their subscription term.
NerdWallet Advisory’s financial planning services are based on information provided by each Client and the goals each Client determines in consultation with an Advisor. Clients should notify an Advisor promptly of any changes in their investment profile or financial goals that may affect their financial plan.
NerdWallet Advisory’s financial planning services do not include ongoing monitoring of the Client’s financial circumstances or goals, or particular investments or accounts. Services are provided at a particular “point in time” in response to specific Client questions and requests. This means that the advice provided by an Advisor is given on each occasion based on the information provided by the Client to the Advisor and is intended to be as of that moment in time. The Advisor will not periodically review or update prior advice unless they are expressly

requested to do so by the Client at a future date. Moreover, neither NerdWallet Advisory nor its Advisors will proactively contact Clients to inquire about their desire for updated advice or new services or regarding any changes in the Clients’ investment profile or financial goals. It is solely the responsibility of the Client to seek updated financial planning services from NerdWallet and to provide any changes to their investment profile or financial goals that Client wants the Advisor to consider in providing updated advice. Financial planning services also do not include the implementation of the recommendations provided in the financial plan. Advisors are not responsible for taking any action based on the financial planning strategies or advice that the Advisors provide to Clients, which ultimately remain the Client’s obligation. It is each Client’s responsibility to decide if and how the financial planning strategies or advice provided by an Advisor should be implemented or otherwise followed. Clients should carefully consider all relevant factors in making these decisions, including consulting with other professionals such as tax professionals and legal counsel. NerdWallet Advisory does not manage Client assets on a discretionary basis, nor does it recommend specific securities or investments to Clients.However, the Firm will advise about asset allocation and diversification.
NerdWallet Advisory and its Advisors do not provide tax, legal, or accounting advice. Clients should contact their own tax, legal, and accounting advisors before making financial decisions.
The Advisors may refer Clients to NerdWallet Advisory’s parent company, NWI, or an affiliate when recommending various educational resources. In addition to educational content, tools and calculators, NWI’s and/or an affiliate’s site includes product marketplaces where Clients may learn about, compare, and shop for third-party financial products and services online. Advisors do not undertake to, nor do they perform, specific due diligence regarding the third-party financial products and services available through NWI’s websites or marketplaces and neither NerdWallet Advisory nor its Advisors are recommending any specific third-party financial products or services as part of its or their financial planning services. NWI or an affiliate earns referral fees, advertising revenue, or other compensation when such third-party products and services are purchased through their site.
NerdWallet Advisory may also refer Clients to unaffiliated third-party service providers (“Third-Party Providers”). Services provided by Third-Party Providers are distinct from those provided by NerdWallet Advisory, and Clients would contract directly with the Third-Party Providers to obtain any services from them. NerdWallet Advisory does not receive any referral fees or other compensation for referring Clients to Third-Party Providers, however, in instances where NWI or its affiliates maintain a business relationship with a Third-Party Provider, such relationship will be disclosed.