A. Firm Information
Pursue Wealth Partners, LLC (herein “Pursue Wealth Partners” or the “Advisor”) is a registered investment advisor
with the U.S. Securities and Exchange Commission (“SEC”). Pursue Wealth Partners is organized as a limited
liability company under the laws of the State of Delaware. Pursue Wealth Partners was founded in March 2023.
Pursue Wealth Partners is operated by Jarrett A. Brady (Managing Director) and Gregory G. Kern (Managing
Director). Pursue Wealth Partners is owned by Arax Wealth Management, LLC and White Rabbit Cap, Inc.
This Disclosure Brochure provides information regarding the qualifications, business practices, and the advisory
services provided by Pursue Wealth Partners. For information regarding this Disclosure Brochure, please contact
Yarenis Rodriguez at (925) 276-0427.
B. Advisory Services Offered
Pursue Wealth Partners offers investment advisory services designed to meet the needs of individuals, high net
worth individuals, trusts, estates, charitable organizations and businesses (each referred to as a “Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary,
the Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential
conflicts of interest. Pursue Wealth Partners’ fiduciary commitment is further described in the Advisor’s Code of
Ethics. For more information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or
Interest in Client Transactions and Personal Trading.
Investment Management Services
Pursue Wealth Partners provides customized investment advisory solutions for its Clients. This is achieved through
continuous personal Client contact and interaction while providing discretionary and non-discretionary investment
management and related advisory services. Pursue Wealth Partners works with each Client to identify their
investment goals and objectives as well as risk tolerance and financial situation in order to create an investment
strategy. Pursue Wealth Partners will then design an investment strategy that may include the Advisor’s internal
investment management and/or the use of independent managers.
Internal Management – Pursue Wealth Partners will construct Client portfolios utilizing mutual funds, exchange-
traded funds (“ETFs”), individual equities, individual bonds and options contracts. The Advisor also includes
alternative investment vehicles and structured products as part of its investment process. The Advisor may also
utilize other types of investments, as appropriate, to meet the needs of certain Clients. The Advisor may retain
certain legacy investments based on portfolio fit, tax implications and/or other factors.
Pursue Wealth Partners’s investment approach is primarily long-term focused, but the Advisor may buy, sell or re-
allocate investments that have been held for less than one year to meet the objectives of the Client or due to
market conditions. Pursue Wealth Partners will construct, implement and monitor the portfolio to ensure it meets
the goals, objectives, circumstances, and risk tolerance agreed to by the Client. Each Client will have the
opportunity to place reasonable restrictions on the types of investments to be held in their respective portfolio,
subject to acceptance by the Advisor.
Pursue Wealth Partners evaluates and selects investments for inclusion in Client portfolios only after applying its
internal due diligence process. Pursue Wealth Partners may recommend, on occasion, redistributing investment
allocations to diversify the portfolio. Pursue Wealth Partners may recommend specific positions to increase sector
or asset class weightings. The Advisor may recommend employing cash positions as a possible hedge against
market movement. Pursue Wealth Partners may recommend selling positions for reasons that include, but are not
limited to, harvesting capital gains or losses, business or sector risk exposure to a specific security or class of
securities, overvaluation or overweighting of the position[s] in the portfolio, change in risk tolerance of Client,
generating cash to meet Client needs, or any risk deemed unacceptable for the Client’s risk tolerance.
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At no time will Pursue Wealth Partners accept or maintain custody of a Client’s funds or securities, except for the
limited authority as detailed in Item 15 – Custody. All Client assets will be managed within their designated
brokerage account or pension account, pursuant to the Client investment advisory agreement.
Retirement Accounts – When deemed to be in the Client’s best interest, the Advisor will recommend that a Client
take a distribution from an ERISA sponsored plan or to roll over the assets to an Individual Retirement Accounts
(“IRAs”), or recommend a similar transaction including rollovers from one ERISA sponsored Plan to another, one
IRA to another IRA, or from one type of account to another account (e.g. commission-based account to fee-based
account). In such instances, the Advisor will serve as an investment fiduciary as that term is defined under The
Employee Retirement Income Security Act of 1974 (“ERISA”) and/or the Internal Revenue Code (“IRC”), as
applicable, which are laws governing retirement
accounts. Such a recommendation creates a conflict of interest if
the Advisor will earn a new (or increase its current) advisory fee as a result of the transaction. No client is under
any obligation to roll over a retirement account to an account managed by the Advisor.
Use of Independent Managers – Pursue Wealth Partners will recommend that Clients utilize one or more
unaffiliated investment managers or investment platforms (collectively “Independent Managers”) for all or a portion
of a Client’s investment portfolio, based on the Client’s needs and objectives. In certain instances, the Client may
be required to authorize and enter into an investment management agreement with the Independent Manager[s]
that defines the terms in which the Independent Manager[s] will provide its services. The Advisor will perform initial
and ongoing oversight and due diligence over each Independent Manager to ensure the strategy remains aligned
with Clients investment objectives and overall best interests. The Advisor will also assist the Client in the
development of the initial policy recommendations and managing the ongoing Client relationship. The Client will
be provided with the Independent Manager's Form ADV Part 2A - Disclosure Brochure (or a brochure that makes
the appropriate disclosures).
Financial Planning Services
Pursue Wealth Partners will typically provide a variety of financial planning and consulting services to Clients,
pursuant to a written financial planning agreement. Services are offered in several areas of a Client’s financial
situation, depending on their goals and objectives. and financial circumstance.
Generally, such financial planning services involve preparing a formal financial plan or rendering a specific financial
consultation based on the Client’s financial goals and objectives. This planning or consulting may encompass one
or more areas of need, including but not limited to, investment planning, retirement planning, personal savings,
education savings and other areas of a Client’s financial situation.
A financial plan developed for, or financial consultation rendered to the Client will usually include general
recommendations for a course of activity or specific actions to be taken by the Client. For example,
recommendations may be made that the Client start or revise their investment programs, commence or alter
retirement savings, establish education savings and/or charitable giving programs.
Pursue Wealth Partners may also refer Clients to an accountant, attorney or other specialists, as appropriate for
their unique situation. For certain financial planning engagements, the Advisor will provide a written summary of
the Client’s financial situation, observations, and recommendations. For consulting or ad-hoc engagements, the
Advisor may not provide a written summary. Plans or consultations are typically completed within six (6) months
of contract date, assuming all information and documents requested are provided promptly.
Financial planning and consulting recommendations pose a conflict between the interests of the Advisor and the
interests of the Client. For example, the Advisor has an incentive to recommend that Clients engage the Advisor
for investment management services or to increase the level of investment assets with the Advisor, as it would
increase the amount of advisory fees paid to the Advisor. Clients are not obligated to implement any
recommendations made by the Advisor or maintain an ongoing relationship with the Advisor. If the Client elects to
act on any of the recommendations made by the Advisor, the Client is under no obligation to implement the
transaction through the Advisor.
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C. Client Account Management
Prior to engaging Pursue Wealth Partners to provide investment advisory services, each Client is required to enter
into one or more advisory agreements with the Advisor that define the terms, conditions, authority and
responsibilities of the Advisor and the Client. These services may include:
• Establishing an Investment Strategy – Pursue Wealth Partners, in connection with the Client, will develop
a strategy that seeks to achieve the Client’s investment goals and objectives.
• Asset Allocation – Pursue Wealth Partners will develop a strategic asset allocation that is targeted to meet
the investment objectives, time horizon, financial situation and tolerance for risk for each Client.
• Portfolio Construction – Pursue Wealth Partners will develop a portfolio for the Client that is intended to
meet the stated goals and objectives of the Client.
• Investment Management and Supervision – Pursue Wealth Partners will provide investment management
and ongoing oversight of the Client’s portfolio.
D. Wrap Fee Programs
Pursue Wealth Partners does not manage or place Client assets into a wrap fee program.
E. Assets Under Management
As of May 31, 2023, Pursue Wealth Partners manages over $ 206,050,775 in Client assets, $201,509,202 of which
are managed on a discretionary basis and $ 4,541,573 on a non-discretionary basis. The Advisor also has assets
under advisement totaling $9,374,576. Clients may request more current information at any time by contacting the
Advisor.