Amerity Wealth Management, LLC (hereinafter referred to as “Amerity Wealth”) is an investment
advisory firm offering a variety of advisory services customized to your individual needs.
A. Amerity Wealth was established in January 2022. The principal owners and members of
Amerity Wealth are Mark Wells and Dawn Bond.
Amerity Wealth is an investment adviser that consists of many independent contractors who
have affiliated with Amerity Wealth as Advisory Representatives to offer the advisory services
and programs described within this brochure. Additionally, the Advisory Representatives are
independent or captive insurance agents of Amerity Financial. Through Amerity Financial
Advisory Representatives in the capacity of a licensed insurance agents offer various insurance
products and services. Please refer to your Advisory Representative’s Form ADV Part 2B for
additional information.
The Advisory Representatives have a direct interest in the fee charged to you since Amerity
Wealth will pay a portion of the advisory fee charged to you to your Advisory Representative.
It is important to refer to the Item 5 – Fees and Compensation below. Our Advisory
Representatives cannot exceed the fee disclosed under Item 5 below. However, the
negotiability and the fee that you will pay for advisory services is determined between you and
your Advisory Representative.
As an investment adviser, we are a fiduciary to our advisory clients. As fiduciaries, we are
expected act and provide advice in the best interests of clients; have a duty to be loyal to our
clients; make full and fair disclosure of all material conflicts of interest; seek best execution for
client transactions; ensure that investment advice is suitable for clients' objectives, needs and
circumstances; have a duty to have a reasonable, independent basis for investment advice; and
refrain from effecting personal securities transactions that are inconsistent with client interests.
If your account is a retirement account and subject to the Employee Retirement Income
Security Act of 1974, we are also a fiduciary within Section 3(21) under the Employee
Retirement Income Security Act of 1974 (ERISA), as amended. As ERISA fiduciaries, we are
expected to provide advice that is in your best interest; only charge fees that are reasonable;
and not make any materially misleading statements about recommended transactions, fees and
compensation, conflicts of interest, or any other matters relevant to your investment decisions.
B. Amerity Wealth offers the following advisory services, which are more fully described below.
• Investment and financial advice
• Asset Management Services
• Financial Planning
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Asset Management Services
Amerity Wealth will provide continuous and ongoing management of your account.
Unless otherwise expressly requested by you, Amerity Wealth will manage your portfolio on a
discretionary basis and will make changes to the allocation, strategy, and/or management as deemed
appropriate by Amerity Wealth.
Amerity Wealth’s management services include one or more of the following depending on its
assessment of your needs:
• Determine the securities to be purchased and sold in the account and alter the securities
holdings from time to time, without prior consultation with you.
• Determine the managers and strategies to manage your portfolio and replace managers or
strategists when appropriate.
• Assist you in understanding the services and strategies provided by third party investment
advisers who will co-advise your account.
• Assist you to determine the most appropriate managed model portfolio strategy.
• Provide suitability updates to any third-party manager engaged to manage your account.
• Periodically meet with you to assess your financial situation and review your portfolio.
You should expect from time to time your account will be actively traded. Therefore, securities in
the account can be held for periods of 30 days or less. Alternatively, when deemed appropriate
positions will be held for longer- or shorter-term periods at the discretion of your Advisory
Representative.
Amerity Wealth’s asset management program involves teaming with one or more third-party asset
manager(s) to coordinate asset management services. Amerity Wealth utilizes and works with the
third-party manager to co-advise your account. Your advisory representative selects among model
management strategies based on your investment goals, objectives, and risk tolerance. Additionally,
your advisory representative can utilize a combination of model allocations and individual securities,
mutual funds, and exchange traded funds (ETFs). Amerity Wealth offers asset management services
through the following management platforms:
• Foundations Investment Advisors
• Alternativ Licensed Turnkey Solutions, Inc.
By execution of the Amerity Wealth Discretionary Asset Management Agreement, you will grant
discretionary authorization to Amerity Wealth and your Advisory Representative to manage your
account including selecting an overlay manager(s) and model account strategist, or third-party
managers (collectively referred to as “Third-Party Service Providers”). In addition, you will
authorize the custodian to follow our instructions as well as instructions given by Overlay Manager
to effect transactions, deliver securities, deduct fees and take other actions with respect to the client
account. For additional information about discretionary authorization, please refer to Item 16 –
Investment Discretion below.
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It is important you read the Disclosure Brochure to the Third-Party Service Providers prior to
entering into any agreement to use a Third-Party Service Provider. The Disclosure Brochure
contains important information about the fees, services, and conflicts of interests associated
with the program and the Third-Party Service Provider. You can request a current copy of
any manager’s or strategist’s Form ADV Part 2A upon request. Additionally, a current
version of the disclosure brochure is available on the SEC’s website at
www.adviserinfo.sec.gov.
If you elect to have your accounts managed on a nondiscretionary basis, no changes will be made to
the allocation of your account without prior consultation with you and your expressed agreement.
Nondiscretionary is not available when an overlay management strategist or model account
management strategy is utilized. There is risk with electing to have your account managed on a non-
discretionary basis. The risk is that your Advisory Representative will not be able to conduct
transactions in a timely manner. If you have your custom allocated accounts managed on a
nondiscretionary basis, your Advisory Representative cannot make changes to the allocations in your
account without prior consultation and your expressed agreement. With accounts managed on a
nondiscretionary basis, there is an inherent risk your Advisory Representative will not be able to
contact you in a timely manner in volatile markets. Your Advisory Representative will not be able
to mitigate the effects of sharp market declines in an efficient manner without your expressed
permission.
As previously stated, Amerity Wealth primarily uses managed models managed by third party
managers, exchange traded funds, open-ended mutual funds, and no-load and load waived mutual
funds. Load waived mutual funds will include institutional shares or mutual funds purchased at net
asset value (NAV). Mutual funds purchased at NAV will have higher internal expenses and will
cost the client more. Additionally, managed accounts can include: equity and fixed income
securities. However, managed accounts are not exclusively limited to the aforementioned types of
securities and include other securities such as variable products, alternative investments, options, and
other securities deemed suitable for your portfolio by the Advisory Representative. It is important to
read Item 5 below about costs and expenses/
Transactions in the account, account reallocations and rebalancing often trigger a taxable event, with
the exception of IRA accounts, 403(b) accounts and other qualified retirement accounts.
UK Pension Plan Investment Services
Amerity Wealth works with United Kingdom (UK) expatriates to determine if transferring their
existing UK pension scheme(s) from former employer(s) to a self invested personal pension (SIPP)
or other appropriate pension scheme is in their best interest. A SIPP is a regulated pension product in
the UK. If Amerity Wealth determines after analysis that a transfer is in an expatriate’s best interest,
Amerity Wealth will prepare, organize, and monitor the transfer process, and manage the assets on
an ongoing and continuous basis. Additionally, we provide management services over any existing
UK pensions including qualified retirement overseas pensions (QROPs).
The process of transferring a UK defined benefit or contribution plan is a complex and lengthy
process and has many layers of fees as further described under Item 5 below. It is important you
understand the costs, expenses and that a transfer can take up to a year to complete, particularly for
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defined benefit plans. Further, defined benefit plan transfers will require you to engage a UK
advisor, in addition to Amerity Wealth, to evaluate your situation and issue an advice report.
Additionally, you will be required to participate in an educational session to help you understand
your options.
You will be issued a written assessment or report outlining whether a pension transfer should be
considered. It is important clients considering transferring their UK pension review consumer
information provided at https://www.fca.org.uk/consumers. There are advantages and
disadvantages to transferring a UK pension as well as costs. A pension transfer is not
appropriate for all individuals. When making a transfer, you will be giving up certain
guarantees offered by the pension.
UK pension assets are held by a regulated pension trustee (authorized by the relevant financial
services regulator where the pension plan is held) and subject to the terms and conditions of a
separate agreement between the client and the pension trustee. It is important to read agreements and
Key Information Documents (KID) thoroughly to understand fees and limitations.
If you elect to transfer your UK pension, Amerity Wealth will provide continuous and ongoing
management services for an ongoing fee as further described below in Item 5. Amerity Wealth can
manage the assets or suggest the use of a third party asset manager. Use of a discretionary fund
manager will add additional costs which are outlined below in item 5.
It is important to understand that reporting on UK assets is different from the United States.
Valuation statements are generally made available on an annual basis (unless otherwise specifically
requested). However, most UK platform providers provide online access to your pension.
We do not provide tax advice including, without limitation, in relation to any US tax reporting
requirements and/or other tax implications arising in relation to clients' pension transfers. We
recommend you seek your own tax advice, including in relation to procedures under tax treaties
between the United States and the UK (or other applicable jurisdiction) for the avoidance of double
taxation on non-US pension arrangements.
Financial Planning and Consulting Services
Amerity Wealth offers broad-based and modular financial planning services. Financial planning
services will typically involve providing a variety of services, principally advisory
in nature, to
clients regarding the management of their financial resources based upon an analysis of the client’s
individual needs. Amerity Wealth uses financial planning software to assist with determining the
client’s current financial position and define and quantify long term goals and objectives. The
financial planning software will run hypothetical scenarios based on variables to assist a client to
determine a course of action. In no way can any program or software predict future results. It is a
tool to enable analysis based on historical information to review possibilities that could occur if
historical events repeat.
A financial plan will analyze the following areas:
• Personal: family records, budgeting, personal liability, estate information and
financial goals
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• Tax and Cash Flow: Income tax and spending analysis and planning for past,
current, and future years. Amerity Wealth will illustrate the impact of various
investments on your current income tax and future liability.
• Death and Disability: Cash needs at death, income needs of the surviving
dependents, estate planning and disability income analysis
• Retirement: Analysis of current strategies and investment plans to help you work
toward retirement goals
• Investments: Analysis of investment alternatives and their effect on a client’s
portfolio.
• Estate Planning: Advice with respect to property ownership, distribution strategies,
disposition of business interest, estate tax reduction, and tax payment techniques as
well as discussion of gifts, trusts, etc. Further, a review of death and disability issues
will be examined. Tax consequences and their implications are identified and
evaluated.
• Tax Planning: Analysis of a financial situation or plan from a tax perspective. The
purpose of tax planning is to find tax efficiencies, with the elements of the financial
plan working together in the most tax-efficient manner possible.
Amerity Wealth will schedule a meeting with you and present the analysis of your situation and
recommendations for steps to be taken to assist you to work toward financial goals.
Plans are based on your financial situation at the time and are based on financial information
disclosed by you to Amerity Wealth. You are advised certain assumptions are made with respect to
interest and inflation rates and use of past trends and performance of the market and economy.
However, past performance is in no way an indication of future performance. Amerity Wealth offers
no guarantees or promises that your financial goals and objectives will be met. Further, you must
continue to review the plan and update the plan based upon changes in your financial situation, goals,
or objectives or changes in the economy. Should your financial situation or investment goals or
objectives change, you must notify Amerity Wealth promptly of the changes. You are advised the
advice offered by Amerity Wealth is be limited and is not meant to be comprehensive. Therefore,
you should consider seeking the services of other professionals such as an insurance adviser,
attorney and/or accountant.
You are not obligated to implement advice through Amerity Wealth or Advisory Representatives.
Should you implement the plan with Amerity Wealth’s Advisory Representatives or Amerity
Financial insurance agents, commissions or other compensation will be received by the licensed
insurance agent and Amerity Financial in addition to the advisory fee paid to Amerity Wealth. The
receipt of commissions is a conflict of interest.
General Information
Investment recommendations and advice offered by Amerity Wealth is not considered and should
not be considered legal advice or accounting advice. You should coordinate and discuss the impact
of financial advice with your attorney and/or accountant. You are advised that it is necessary to
inform Amerity Wealth promptly with respect to any changes in your financial situation and
investment goals and objectives. Failure to notify Amerity Wealth of any such changes will result in
investment recommendations not meeting your needs.
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C. Amerity Wealth tailors the advisory services it offers to your individual needs. You may
impose restrictions and/or limitations on the investing in certain securities or types of
securities.
Services will begin with an initial consultation and data gathering. Your Advisory
Representative will ask you various questions about your financial situation and request certain
documents about your financial accounts. You may be asked to complete a fact finder or data
gathering document. The information gathered by Amerity Wealth will assist Amerity Wealth
to provide you with the requested services and customize the services to your financial
situation. Depending on the services you have requested, Amerity Wealth will gather various
financial information and history from you including, but not limited to:
• Retirement and financial goals
• Investment objectives
• Investment horizon
• Financial needs
• Cash flow analysis
• Cost of living needs
• Education needs
• Savings tendencies
• Other applicable financial information required by Amerity Wealth in order to
provide the investment advisory services requested.
IRA Rollover Considerations
When we provide investment advice to you regarding your retirement plan account or
individual retirement account, we are fiduciaries within the meaning of Title I of the Employee
Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are
laws governing retirement accounts. The way we make money creates some conflicts with
your interests, so we operate under a special rule that requires us to act in your best interest
and not put our interest ahead of yours.
As part of our consulting and advisory services, we offer you recommendations and advice
concerning your employer retirement plan or other qualified retirement account. Our
recommendations can include you consider withdrawing the assets from your employer's retirement
plan or other qualified retirement account and roll the assets over to an individual retirement account
("IRA"). Further, we offer our management services be applied to those funds and securities rolled
into an IRA or other account for which we will receive compensation. If you elect to roll the assets
to an IRA that is subject to our management, we will charge you an asset-based fee as described
above under Item 5. This practice presents a conflict of interest because persons providing
investment advice on our behalf have an incentive to recommend a rollover to you for the purpose of
generating fee-based compensation. You are under no obligation, contractually or otherwise, to
complete the rollover. Furthermore, if you do complete the rollover, you are under no obligation to
have the assets in an IRA managed by us.
It is important for you to understand many employers permit former employees to keep their
retirement assets in their company plan. Also, current employees can sometimes move assets out of
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their company plan before they retire or change jobs. In determining whether to complete the
rollover to an IRA, and to the extent the following options are available, you should consider the
costs and benefits of each.
An employee will typically have four options:
1. Leave the funds in your employer's (former employer's) plan.
2. Move the funds to a new employer's retirement plan.
3. Cash out and taking a taxable distribution from the plan.
4. Roll the funds into an IRA rollover account.
Each of these options has advantages and disadvantages and before making a change we encourage
you to speak with your CPA and/or tax attorney.
If you are considering rolling over your retirement funds to an IRA for us to manage it is important
you understand the following:
1. Determine whether the investment options in your employer's retirement plan address your
needs or whether you might want to consider other types of investments.
a. Employer retirement plans generally have a more limited investment menu than
IRAs.
b. Employer retirement plans often have unique investment options not available to
the public such as employer securities, or previously closed funds.
2. Your current plan may have lower fees than our fees.
a. If you are interested in investing only in mutual funds, you should understand the
cost structure of the share classes available in your employer's retirement plan and
how the costs of those share classes compare with those available in an IRA.
b. You should understand the various products and services you might take advantage
of at an IRA provider and the costs of those products and services.
c. It is likely you will not be charged a management fee and will not receive ongoing
asset management services unless you elect to have such services. In the event your
plan offers asset management or model management, there may be a fee associated
with the services that is more or less than our asset management fee.
3. Our strategy can have higher risk than the option(s) provided to you in your plan.
4. Your current plan may offer financial advice, guidance, and/or model management or
portfolio options at no additional cost.
5. If you keep your assets titled in a 401k or retirement account, you could delay your
required minimum distribution beyond age72. (You must take your first required
minimum distribution for the year in which you turn age 72 (70 ½ if you reach 70 ½
before January 1, 2020). However, the first payment can be delayed until April 1 of 2020
if you turn 70½ in 2019. If you reach 70½ in 2020, you have to take your first RMD by
April 1 of the year after you reach the age of 72. For all subsequent years, including the
year in which you were paid the first RMD by April 1, you must take the RMD by
December 31 of the year. (Source IRS.gov))
6. Your 401k may offer more liability protection than a rollover IRA; each state may vary.
a. Generally, federal law protects assets in qualified plans from creditors. Since 2005, IRA
assets have been generally protected from creditors in bankruptcies. However, there can
be some exceptions to the general rules so you should consult an attorney if you are
concerned about protecting your retirement plan assets from creditors.
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7. You may be able to take out a loan on your 401k, but not from an IRA.
8. IRA assets can be accessed any time; however, distributions are subject to ordinary
income tax and may also be subject to a 10% early distribution penalty unless they
qualify for an exception such as disability, higher education expenses or the purchase of a
home.
9. If you own company stock in your plan, you may be able to liquidate those shares at a
lower capital gains tax rate.
10. Your plan may allow you to hire us as the manager and keep the assets titled in the plan
name.
It is important that you understand the differences between these types of accounts and to decide
whether a rollover is best for you. Prior to proceeding, if you have questions contact your investment
adviser representative, or call our main number as listed on the cover page of this brochure.
Wrap Program
Amerity Wealth does not offer a wrap fee program. Clients will pay a fee for asset management
services, third-party manager(s) or strategist(s) if used, and transaction fees.
Assets Under Management
As of December 31, 2022, Amerity Wealth has $4,186,000 of discretionary assets under
management. As of June 2023 Amerity Wealth has $9 million of discretionary assets under
management.