Our firm is dedicated to providing individuals and other types of clients with a wide array of
investment advisory services. Our firm is a limited liability company formed under the laws of the
State of North Carolina in 2011 and has been in business as an investment adviser since 2023. Our
firm is wholly owned by Angela B. Simmons.
The purpose of this Brochure is to disclose the conflicts of interest associated with the investment
transactions, compensation and any other matters related to investment decisions made by our firm
or its representatives. As a fiduciary, it is our duty to always act in the client’s best interest. This is
accomplished in part by knowing our client. Our firm has established a service-oriented advisory
practice with open lines of communication for many different types of clients to help meet their
financial goals while remaining sensitive to risk tolerance and time horizons. Working with clients to
understand their investment objectives, while educating them about our process, facilitates the kind
of working relationship we value.
Types of Advisory Services Offered
Asset Management:
As part of our Asset Management service, a portfolio is created, consisting of individual stocks, bonds,
exchange traded funds (“ETFs”), options, mutual funds and other public and private securities or
investments. The client’s individual investment strategy is tailored to their specific needs and may
include some or all of the previously mentioned securities. Portfolios will be designed to meet a
particular investment goal, determined to be suitable to the client’s circumstances. Once the appropriate
portfolio has been determined, portfolios are continuously and regularly monitored, and if necessary,
rebalanced based upon the client’s individual needs, stated goals and objectives.
Our firm utilizes the sub-advisory services of a third party investment advisory firm or individual
advisor to aid in the implementation of an investment portfolio. Before selecting a firm or individual,
our firm will ensure that the chosen party is properly licensed or registered. Our firm will not offer
advice on any specific securities or other investments in connection with this service. We will provide
initial due diligence on third party money managers and ongoing reviews of their management of client
accounts. In order to assist in the selection of a third party money manager, our firm will gather client
information pertaining to the financial situation, investment objectives, and reasonable restrictions to
be imposed upon the management of the account.
Our firm will periodically review third party money manager reports provided to the client at least
annually. Our firm will contact clients from time to time in order to review their financial situation
and objectives; communicate information to third party money managers as warranted; and assist
the client in understanding and evaluating the services provided by the third party money manager.
Clients will be expected to notify our firm of any changes in their financial situation, investment
objectives, or account restrictions that could affect their financial standing.
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Comprehensive Portfolio Management:
As part of our Comprehensive Portfolio Management service, clients will be provided asset
management and financial planning or consulting services. This service is designed to assist clients
in meeting their financial goals through the use of a financial plan or consultation. Our firm conducts
client meetings to understand their current financial situation, existing resources, financial goals, and
tolerance for risk. Based on what is learned, an investment approach is presented to the client,
consisting of individual stocks, bonds, ETFs, options, mutual funds and other public and private
securities or investments. Once the appropriate portfolio has been determined, portfolios are
continuously and regularly monitored, and if necessary, rebalanced based upon the client’s individual
needs, stated goals and objectives. Upon client request, our firm provides a summary of observations
and recommendations for the planning or consulting aspects of this service.
Our firm utilizes the sub-advisory services of a third party investment advisory
firm or individual
advisor to aid in the implementation of an investment portfolio. Before selecting a firm or individual,
our firm will ensure that the chosen party is properly licensed or registered. Our firm will not offer
advice on any specific securities or other investments in connection with this service. We will provide
initial due diligence on third party money managers and ongoing reviews of their management of client
accounts. In order to assist in the selection of a third party money manager, our firm will gather client
information pertaining to financial situation, investment objectives, and reasonable restrictions to be
imposed upon the management of the account.
Our firm will periodically review third party money manager reports provided to the client at least
annually. Our firm will contact clients from time to time in order to review their financial situation
and objectives; communicate information to third party money managers as warranted; and assist
the client in understanding and evaluating the services provided by the third party money manager.
Clients will be expected to notify our firm of any changes in their financial situation, investment
objectives, or account restrictions that could affect their financial standing.
Financial Planning & Consulting:
Our firm provides a variety of standalone financial planning and consulting services to clients for the
management of financial resources based upon an analysis of current situation, goals, and objectives.
Financial planning services will typically involve a financial consultation for clients based on the
client’s financial goals and objectives. We may provide financial planning and consulting services
regarding non-investment related matters, such as estate planning oversight, tax compliance
assistance, and philanthropy management. We do not serve as a law firm or accounting firm, and no
portion of its services should be construed as legal or accounting advice. Any tax information and tax
planning provided by us is not to be construed as tax advice and should be reviewed and approved
by the client’s tax adviser prior to implementation. To the extent requested by a client, we may
recommend the services of other professionals for implementing non-investment recommendations,
including attorneys, accountants, insurance agents, etc. The client is under no obligation to engage
the services of any such recommended professional. The client retains absolute discretion over all
such implementation decisions and is free to accept or reject any recommendation from us and/or
its representatives.
Written financial plans or financial consultations rendered to clients usually include general
recommendations for a course of activity or specific actions to be taken by the clients.
Implementation of the recommendations will be at the discretion of the client. Our firm provides
clients with a summary of their financial situation, and observations for financial planning
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engagements. Financial consultations are not typically accompanied by a written summary of
observations and recommendations, as the process is less formal than the planning service. Assuming
that all the information and documents requested from the client are provided promptly, plans or
consultations are typically completed within 6 months of the client signing a contract with our firm.
Tailoring of Advisory Services
Our firm offers individualized investment advice to our Asset Management and Comprehensive
Portfolio Management clients. General investment advice will be offered to our Financial Planning &
Consulting and Referrals to Third Party Money Management clients.
Each Asset Management or Comprehensive Portfolio Management client has the opportunity to place
reasonable restrictions on the types of investments to be held in the portfolio. Restrictions on
investments in certain securities or types of securities may not be possible due to the level of
difficulty this would entail in managing the account.
Participation in Wrap Fee Programs
Our firm does not offer or sponsor a wrap fee program.
Regulatory Assets Under Management
Our firm manages $546,484,198 on a discretionary basis and $0 on a non-discretionary basis as of
December 31, 2023.