Lyons View Capital, LLC (“Lyons View”) is an SEC registered investment adviser firm based in Auburn,
Alabama and organized as a limited liability company under the laws of Alabama.
Lyons View has been in business since 2023 and is owned by Managing Members as follows:
49% Bright Holdings
46% Theodore R. Davis
5% Sarah J. Zink
Lyons View Capital is an emerging manager that is majority-owned by blacks and women. Our mission is
to deliver financial performance to our clients while maintaining focus on our fiduciary duty to always put
client needs ahead of our own. Full details of the education and business background of Managing
Members is provided in the Disclosure Supplements, provided separately.
Our investment objective is long-term total return through capital appreciation and dividends. Lyons View
is focused on delivering investment performance for its clients through a combination of careful equity
selection and attention to valuation.
Introduction
The investment advisory services of Lyons View are provided to you through an appropriately licensed and
qualified individual who is an investment adviser representative of Lyons View (referred to as your
investment adviser representative throughout this brochure).
Description of Advisory Services
The following are descriptions of the primary advisory services of Lyons View. A written agreement, which
details the exact terms of the service, must be signed by you and Lyons View before we can provide you
the services described below.
Asset Management Services – Lyons View offers asset management services, which involves Lyons View
providing continuous and ongoing supervision over your specified accounts. We offer discretionary and
non-discretionary accounts to clients.
Lyons View will provide you with the account opening paperwork and assist you with the account opening
process. During the account opening process, you must appoint our firm as your investment adviser of
record on specified accounts (collectively, the “Account”). The Account consists only of separate account(s)
held by the qualified custodian, under your name. Lyons View utilizes Shareholder Services
Group/Pershing as the qualified custodian (referred to as “custodian” hereafter). The custodian maintains
physical custody of all funds and securities of the Account, and you retain all rights of ownership (e.g., right
to withdraw securities or cash, exercise or delegate proxy voting and receive transaction confirmations) of
the Account.
Accounts are managed by an affiliated firm, Bright Investments, LLC, pursuant to a sub-advisory
agreement. Account management is based on your financial situation, investment objectives and risk
tolerance. We actively monitor the Account and provide advice regarding buying, selling, reinvesting or
holding securities, cash or other investments of the Account.
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We will need to obtain certain information from you to determine your financial situation and investment
objectives. You will be responsible for notifying us of any updates regarding your financial situation, risk
tolerance or investment objective and whether you wish to impose or modify existing investment restrictions;
however, we will contact you at least annually to discuss any changes or updates regarding your financial
situation, risk tolerance or investment objectives. We are always reasonably available to consult with you
relative to the status of your Account. You have the ability to impose reasonable restrictions on the
management of your accounts, including the ability to instruct us not to purchase certain securities. Such
instructions/restrictions must be received by us in writing.
It is important that you understand that we manage investments for other clients and may give them advice
or take actions for them
or for our personal accounts that is different from the advice we provide to you or
actions taken for you. We are not obligated to buy, sell or recommend to you any security or other
investment that we may buy, sell or recommend for any other clients or for our own accounts.
Conflicts may arise in the allocation of investment opportunities among accounts that we manage. We
strive to allocate investment opportunities believed to be appropriate for your account(s) and other accounts
advised by our firm among such accounts equitably and consistent with the best interests of all accounts
involved. However, there can be no assurance that a particular investment opportunity that comes to our
attention will be allocated in any particular manner. If we obtain material, non-public information about a
security or its issuer that we may not lawfully use or disclose, we have absolutely no obligation to disclose
the information to any client or use it for any client’s benefit.
Limits Advice to Certain Types of Investments
Lyons View provides investment advice on the following types of investments:
Exchange-listed Securities, such Stocks and Equity Securities
Securities/Stocks Traded Over-the-Counter
Foreign Issues traded on U.S. exchanges
U.S. Government Securities and other Fixed Income (e.g. Bonds) Securities
Registered Investment Companies, such as mutual funds
Electronically Traded Funds (ETFs)
Private Funds
Although we generally provide advice only on the products previously listed, we reserve the right to offer
advice on any investment product that may be suitable for each client’s specific circumstances, needs,
goals and objectives.
It is not our typical investment strategy to attempt to time the market, but we may increase cash holdings
as deemed appropriate based on your risk tolerance and our expectations of market behavior. We may
modify our investment strategy to accommodate special situations such as low basis stock, stock options,
legacy holdings, inheritances, closely held businesses, collectibles, or special tax situations.
(Refer to Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss for more information.)
Tailor Advisory Services to Individual Needs of Clients
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Lyons View’ advisory services are always provided based on client needs. This means, for example, that
when we provide asset management services, you are given the ability to impose restrictions on the
accounts we manage for you, including specific investment selections and sectors. We work with you on a
one-on-one basis through interviews and questionnaires to determine your investment objectives and
suitability information.
We will not enter into an investment adviser relationship with a prospective client whose investment
objectives may be considered incompatible with our investment philosophy or strategies or where the
prospective client seeks to impose unduly restrictive investment guidelines.
In consultation with your Investment Advisor Representative (IAR), a portion of your portfolio will be held in
cash, cash equivalents or money market funds as part of the overall investment strategy for the account.
Depending on your IAR’s investment outlook or strategy, these cash balances can be high and represent
a material portion of your overall portfolio. Cash and cash equivalents, including money market funds, are
subject to your advisory fee. Clients should understand that the advisory fees charged on these balances
may exceed the returns provided by cash, cash equivalents or money market funds, especially in low
interest rate environments. You should discuss such strategies with your IAR to ensure your full
understanding.
Client Assets Managed by Lyons View
As of December 31, 2023, assets under management was zero.