Description of Advisory Firm
Channel Wealth, LLC (“Channel Wealth”, the “Firm”, “we” , “our,” or “us”) is a privately owned limited
liability company headquartered in Santa Barbara, CA.
Channel Wealth is registered as an investment adviser with the U.S. Securities and Exchange Commission.
The Firm was formed in 2019 and is owned by Justin Anderson, Christian Snowden, Maxwell Phillips, Justin
Pollack, and Brett Weichbrod.
As of December 31, 2023, Channel Wealth managed approximately $530,357,111 in assets for
approximately 1542 accounts on a discretionary basis and approximately $185,689 in assets for
approximately 3 accounts (Assets Under Management or AUM). In addition, the Firm provided
investment advice for assets not under management (Assets Under Advisement or AUA), of approximately
$166,696,234. The combined total for AUM and AUA is approximately $697,239,034.
While this brochure generally describes the business of the Channel Wealth, certain sections also discuss
the activities of its Supervised Persons, which refer to the Firm’s officers, partners, directors (or other
persons occupying a similar status or performing similar functions), employees or any other person who
provides investment advice on the Firm’s behalf and is subject to the Firm’s supervision or control.
Advisory Services Offered
Channel Wealth offers discretionary investment management, non-discretionary and investment advisory
services as well as financial planning and consulting. Prior to the Firm rendering any of the foregoing advisory
services, clients are required to enter into one or more written agreements with the Firm setting forth the
relevant terms and conditions of the advisory relationship (the “Advisory Agreement”).
The Firm does not offer a Wrap Program.
Investment Management Services
Channel Wealth offers continuous and regular investment supervisory services on a discretionary and
non-discretionary basis as well as financial planning and consulting. We work with clients and have the
ongoing responsibility to select and/or make recommendations based upon the objectives of the client,
as to specific securities or other investments that he/she recommends or purchases/sells in clients’
accounts. We utilize a variety of investment types when making investment recommendations/purchases
in client accounts which include, but are not limited to equity securities, fixed income securities,
alternatives, mutual funds, 529 plans and independent investment managers. The investments
recommended/purchased are based off of the clients’ individual needs, goals, and objectives. The Firm
offers investment advice on any investment held by the client at the start of the advisory relationship. We
describe the material investment risks under Item 8 – Methods of Analysis, Investment Strategies, and
Risk of Loss. Financial Planning may be provided to clients as a part of the Investment Management
Services. When being provided as a separate service it is described in this section under Financial
Consulting Services below.
We discuss our discretionary authority below under Item 16
– Investment Discretion. For more
information about the restrictions clients can put on their accounts, see Tailored Services and Client
Imposed Restrictions in this item below. We describe the fees charged for investment management
services below under Item 5 – Fees and Compensation.
Financial Planning, Consulting and Performance Reporting
Channel Wealth provides a variety of consulting services to individuals, families and other c lients
regarding their financial resources based upon an analysis of client’s current situation, goals, and
objectives. Consulting encompasses one or more of the following areas: additional Financial Planning,
Performance Reporting, Investment Planning, Retirement Planning, Education Planning, and Business and
Personal Financial Planning.
Services provided under an on-going consultation agreement are conducted on a regular basis, but no
less than annually with the client. The client is under no obligation to act upon the investment adviser’s
recommendation. If the client elects to act on our recommendations, the client is under no obligation
to effect the transaction through us.
We describe fees charged for Consultation Services below under Item 5 - Fees and Compensation.
Advisory Services to Brokerage Customers
Channel Wealth provides investment advisory services to certain broker-dealers’ customers (“Brokerage
Customers”) who provide written consent requesting to receive the firm’s advisory services. Brokerage
Customers have entered into a written advisory agreement with Channel Wealth.
Use of Independent Managers and Sub-Advisors
Channel Wealth may select certain Independent Managers and/or Sub-Advisors to actively manage a
portion of its clients’ assets. The specific terms and conditions under which a client engages an
Independent Manager and/or Sub-Advisor may be set forth in a separate written agreement with the
designated Independent Managers engaged to manage their assets.
The Firm evaluates a variety of information about Independent Managers and/or Sub-Advisors, which may
include the Independent Managers’ and/or Sub-Advisors’ public disclosure documents, materials supplied
by the independent managers themselves and other third-party analyses it believes are reputable. To the
extent possible, the Firm seeks to assess the Independent Manager’s and/or Sub-Advisor’s investment
strategies, past performance, and risk results in relation to its clients’ individual portfolio allocations and
risk exposure. The Firm also takes into consideration each Independent Manager’s and/or Sub-Advisor’s
management style, returns, reputation, financial strength, reporting, pricing, and research capabilities,
among other factors.
The Firm continues to provide services relative to the discretionary selection of the Independent
Managers and/or Sub-Advisor. On an ongoing basis, the Firm monitors the performance of those accounts
being managed by Independent Managers. The Firm seeks to ensure the Independent Managers and/or
Sub-Advisor strategies and target allocations remain aligned with its clients’ investment objectives and
overall best interests.