A. Firm Information
J.M. Bruderman & Company, LLC d/b/a Bruderman Private Wealth ("Bruderman”, the "Firm,"
"We," "Us," or "Our") was organized as a New York limited liability company in August 2022.
The Firm is an investment adviser registered with the Securities and Exchange Commission
("SEC") with its principal office and place of business in New York. Mr. James M. Bruderman,
President, is majority owner and sole manager of the firm.
The Firm specializes in servicing high-net-worth individuals and families. We aim to create and
deliver customized investment strategies aligned with our Client's vision and aspirations. We take
a holistic approach to financial planning and investing where We consider current and future cash
needs to ensure that our Client's lifestyle requirements are met.
We focus on the Client as a whole, not just the portion of a client's investable assets. Bruderman
delivers tailored holistic solutions for ultra-high net worth individuals and families. Our processes
are designed to optimize these financial disciplines and deliver a personalized wealth management
experience to each Client.
B. Description of Services
Portfolio Management Services
We offer discretionary portfolio management services to our clients. Discretionary portfolio
management means We will make investment decisions and place buy or sell orders in your
account without contacting you first. These decisions would be made based on your stated
investment objectives. To this end, clients grant Us a limited Power of Attorney with discretionary
trading authority over all Client accounts to buy, sell, or rebalance client portfolios.
Under limited circumstances, We may offer non-discretionary portfolio management. Non-
discretionary portfolio management service means We must obtain your approval before making
purchases, selling, or rebalancing client portfolios.
Our investment advice is tailored to meet our Client's needs and objectives. If you decide to retain
Bruderman to manage your portfolio, We will meet with you to gather your financial information,
determine your goals, and decide how much risk you should take in your investments. The
information We collect will assist Us with implementing an asset allocation strategy that will be
specific to your goals, whether We are actively investing for you or simply providing you with
advice.
Bruderman also deploys various managed account programs as part of its portfolio management
process utilizing exchange-traded funds, mutual funds, equity securities, corporate debt securities,
municipal securities, and U.S. government securities. We may also recommend private
placements, hedge funds, and private equity funds if and when appropriate. We monitor
client portfolios' performance continuously and rebalance portfolios whenever necessary, as
changes occur in market conditions, your financial circumstances, or both.
Managed Account Program. The Managed Account Program seeks to invest client funds in
diversified portfolios comprising a range of internally and externally managed strategies.
Portfolios are constructed according to each Client's needs and consider a client's financial
planning goals, risk tolerance, and return objective. The Managed Account Program may invest in
the strategies described and other investment strategies depending on the Client's goals, needs, and
wishes.
Clients should note that the Managed Account Programs have various minimum account and
minimum fee requirements, some of which may be waived at the discretion of Bruderman. We
may group certain related client accounts ("householding") for the purposes of achieving the
minimum account size and determining the annualized Fee. Nevertheless, from time to time, our
minimum separate account size may require that the Firm decline to accept particularly small
accounts or move the funds into a program in which the funds would satisfy the minimum account
and Fee requirements.
The following represent Managed Account Programs that deploy specific "model" strategies
generally utilized to invest client assets. Bruderman may also structure other Managed Account
Programs tailored to the Client's investment objectives.
Bruderman Select Equities Program Strategies
Select Dividend Strategy. The Select Dividend Strategy seeks to achieve current income and
long-term capital appreciation by investing in a diversified high conviction portfolio of dividend-
paying stocks. Stock selection is driven by fundamental research focused on valuation, financial
strength, and management quality. The selection universe consists of U.S. and non-U.S. domiciled
large-cap companies, and the strategy targets low turnover. The Dividend Strategy typically invests
in a portfolio of 20-30 large-capitalization companies and no more than 30% of assets in any sector.
Select Growth Strategy.
The Select Growth Strategy seeks to achieve long-term capital
appreciation by investing in a diversified high conviction portfolio of stocks exhibiting high
revenue earnings or cash flow growth. Stock selection is driven by fundamental research focused
on valuation, financial strength, and management quality. The selection universe consists of U.S.
and non-U.S. domiciled large-cap companies, and the strategy targets low turnover. The Growth
strategy typically invests in a portfolio of 20-30 large-capitalization companies and no more than
30% of assets in any sector.
Select Small Cap Strategy. The Select Small Cap Strategy seeks long-term capital appreciation
by investing in a diversified high conviction portfolio of stocks exhibiting attractive valuation,
financial strength, and management quality characteristics. The selection universe consists of
companies with market capitalizations below $10 billion. The strategy typically invests in a
portfolio of 20-40 small-capitalization companies and no more than 30% of assets in any sector.
Select Corporate Income Strategy. The Select Corporate Income Strategy seeks to achieve
current income by investing in a diversified high conviction portfolio of higher-yielding ETFs,
closed-end funds, and mutual funds. The strategy invests primarily in corporate bond ETFs with
maturities across the 1-10-year yield curve. A portion of assets may be held in tactical positions
that may provide higher yields and risk. However, the strategy will seek to maintain an overall
exposure to investment-grade securities. The strategy may take a view on duration and may be
shorter, longer, or neutral relative to the maturity of the benchmark.
Select Income Strategy. The Select Income Strategy seeks to achieve high current income and
long-term capital appreciation by investing in a portfolio of high-income producing securities,
including individual equities, real estate investment trusts ("REITs"), mutual funds, closed-end
funds, business development companies ("BDCs") and exchange-traded funds ("ETFs"). The
strategy typically invests in a portfolio of 20-40 securities and invests no more than 30% of assets
in any one sector.
Financial Planning Services
Bruderman offers broad-based financial planning services including, but not limited to, tax
planning, insurance planning, estate planning, disability planning, business planning, retirement
planning, education planning, and budgeting and cash flow analysis. Bruderman strives to achieve
a client's long-term financial goals by implementing a financial planning process that may include
any or all of the following steps:
Assessment of a client's present financial situation by collecting information regarding net
worth and cash flow statements, tax returns, insurance policies, investment portfolios,
pension plans, and employee benefit statements.
Identification of a client's financial and personal goals and objectives. Goals or objectives
may include financing a child's college education or retirement planning. The identified
goals or objectives are specific, realistic, and measurable. All goals include time horizons.
Resolution of finance-related problems. Obstacles to achieving financial independence are
identified so that a resolution may occur. Examples of problem areas can include too little
or too much insurance coverage, inadequate cash flow, or a high tax burden.
Plan Design. A written financial plan is prepared that includes recommendations and
solutions to address financial-related problems.
Implementation of the financial plan. The financial plan is finalized and agreed upon. The
recommendations and solutions are executed to reach the desired goals and objectives. Evaluation of
the financial plan is conducted periodically. The financial planning service
provides the option of completing a periodic review and revision of the plan to ensure that the
financial goals are achieved.
Financial plans are based on your financial situation and the financial information you provide to
Us. If your financial situation, goals, objectives, or needs change, you must notify Us promptly.
We also provide financial planning services that cover a specific area, such as retirement or estate
planning. We offer consultative services where We set an appointment to meet with you for
financial planning advice for an hourly fee.
You may choose to accept or reject our recommendations. If you decide to proceed with our
recommendations, you may implement Our recommendations by utilizing our investment advisory
services or using advisory services elsewhere.
Bruderman does not provide tax or legal advice. Clients are urged to seek advice from qualified
tax and legal professionals.
Regulatory Assets Under Management
Bruderman Private Wealth Firm has $114,125,000 Regulatory Assets Under Management
("RAUM") as of March 31, 2023.