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A. Description of Your Advisory Firm
HD Money, Inc. (“HDM” or the “firm”) is a Florida corporation. The firm was formed in 2013 and
is owned by Margaret Hixon, Stuart Dickson, and Phillip Dickson.
B. Advisory Services Offered
HDM provides personalized, confidential financial planning and retains subadvisers for services
to individuals, businesses, and charitable organizations. Advice is provided through consultation
with the client and may include one or more of the following services: determination of financial
objectives, identification of financial concerns, cash flow management, tax planning, insurance
review, investment management, education funding, retirement planning, and estate planning.
HDM is a fee-based financial planning and investment management firm. HDM limits its
investment advice to limited types of investments and strategies available from third-party
managers, which include mutual funds, ETFs, stocks, and bonds.
An evaluation of each client's initial situation is provided to the client, often in the form of a net
worth statement or risk analysis. Periodic reviews are also communicated to provide reminders
of the specific courses of action that need to be taken. More frequent reviews occur but are not
necessarily communicated to the client unless immediate changes are recommended.
Investment Management Services
HDM’s discretionary investment management services are predicated on the client's investment
objectives, goals, tolerance for risk, and other personal and financial circumstances. HDM will
analyze each client's current investments, investment objectives, goals, age, time horizon,
financial circumstances, investment experience, investment restrictions and limitations, and risk
tolerance and implement a portfolio consistent with such investment objectives, goals, risk
tolerance and related financial circumstances. In addition, HDM may utilize third-party software
to analyze individual security holdings and separate account managers utilized within the client’s
portfolio.
For discretionary investment management services, HDM receives a limited power of attorney to
effect securities transactions on behalf of its clients. Clients may grant HDM limited discretionary
authority with respect to advisory client assets, including discretion to select third-party
managers on behalf of such HDM advisory clients. HDM recommends securities transactions to
its clients that include securities and strategies as described in Item 8 of this Brochure.
Clients have the right to provide the firm with any reasonable investment restrictions that should
be imposed on the management of their portfolio, and should promptly notify the firm in
writing of any changes in such restrictions or in the client's personal financial circumstances,
investment objectives, goals and tolerance for risk. HDM will remind clients of their obligation to
inform the firm of any such changes or any restrictions that should be imposed on the
management of the client’s account. HDM will also contact clients at least annually to determine
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whether there have been any changes in a client's personal financial circumstances, investment
objectives and tolerance for risk.
Independent Account Managers
With respect to the discretionary services clients engage us to provide, HDM may recommend
the use of independent account managers (“subadvisers”) to manage all or a portion of client
assets. The client authorizes HDM to delegate the performance of the discretionary services to
subadvisers. Under such authority, the client authorizes us to allocate assets into, or
recommend, portfolios of investments constructed, monitored, and modified from time to time
by one or more subadvisers. While such subadvisers
will manage accounts on an ongoing basis,
the subadvisers will not provide clients with advice based on their circumstances—HDM will
recommend how client assets should be allocated among the subadvisers and their strategies.
HDM will provide clients with the ADV Part 2A Brochure of any subadvisers. Certain subadvisers
we utilize may require the client to separately enter into a services agreement with that
subadviser as a condition to participate in all or certain investment programs offered by such
subadviser, and the client may be required or complete a separate trading authorization form
required by a qualified custodian. Any subadviser we retain or engage will have the same
discretionary authority to buy, sell, or hold investments for the account(s) the client grants to us
by giving instructions to brokers and dealers and the account’s qualified custodian(s).
Currently, HDM has an agreement with its affiliate, Vimvest Securities, LLC (“Vimvest”), to
provide HDM with access to portfolios developed and monitored by Vimvest (the “Vimvest
Portfolios”) to recommend to its clients. Either HDM or the client determine the amounts to be
invested in the Vimvest Portfolios, and thereafter, Vimvest has limited discretion to rebalance
the client’s account within the Vimvest Portfolios.
Consulting and Financial Planning Services
HDM provides review and analysis in many areas including, but not limited to risk vs. reward
analysis, income analysis, insurance policy review, investment allocation review, legacy analysis
and social security analysis.
HDM gathers required information through in-depth personal interviews and questionnaires.
Information gathered includes a client's current financial status, investment objectives, future
goals, and attitudes toward risk. Related documents supplied by the client are carefully
reviewed, and a report is prepared covering one or more of the above-mentioned topics as
directed by the client.
Managers, members, and registered personnel of HDM are licensed insurance agents. In
implementing the financial plan, the firm may recommend insurance products in which it has an
economic interest. Please be advised of the following:
▪ A conflict exists between the investment adviser and the client.
▪ The client is under no obligation to act upon the firm’s recommendation.
▪ If the client elects to act on the firm’s recommendations, the client is under no obligation
to effect the transaction through the firm.
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Clients retain absolute discretion over all decisions regarding implementation and are under no
obligation to act upon any of the recommendations made by HDM under a financial planning or
consulting engagement. Clients are advised that it remains their responsibility to promptly notify
the firm of any change in their financial situation or investment objectives for the purpose of
reviewing, evaluating or revising HDM’s recommendations and/or services.
C. Client-Tailored Services and Client-Imposed Restrictions
Each client’s account will be managed on the basis of the client’s financial situation and
investment objectives and in accordance with any reasonable restrictions imposed by the client
on the management of the account. For example, other than for Vimvest Portfolios, clients may
restrict the type or amount of security to be purchased in the portfolio.
D. Wrap Fee Programs
HDM does not participate in wrap fee programs, where certain brokerage commissions and
transaction costs are included in the asset-based fee charged to the client. HDM does
recommend the wrap fee program of its affiliate, Vimvest.
E. Client Assets Under Management
As of December 31, 2023, HDM managed $225,890,000 of client assets, all on a discretionary
basis.