Envel provides a mobile- and web-based investment advisory application where clients can gain
investment exposure to publicly traded stocks and an Exchange Traded Fund (“ETF”). Envel
Investments, LLC opened its doors in 2021. Our principal owner is Stephen Le Roux and our
Chief Compliance Officer is Clay Resnick. Our clients use the Envel-issued debit card to make
purchases. Once subscribed to Envel’s advisory service and fractional round-up strategy, each
client will complete an investment profile that is used to scope individual investment objectives
and risk tolerance for the advisory account assets. The account is then funded through
“rounding-up” purchases of goods and services to the nearest dollar for investment. The
amount rounded-up can be as small as five cents ($.05) or as large as one dollar ($1), as
determined by each purchase. It must be noted that Envel’s fractional round-up strategy
invests primarily in equities (i.e., common stock) issued by major U.S. retailers and merchants.
Envel developed and uses a proprietary, automated software to facilitate investment of client
assets in fractional shares (including micro-shares) of specific equity securities or an ETF.
Specifically, the software attempts to correlate the merchant information returned by Visa,
Mastercard, or other card issuer to purchase fractional shares of common stock in publicly
traded companies. If the software can’t accurately match a client’s debit card purchase to a
common stock, then the assets will be used to purchase a fractional share of an ETF. The ETF
primarily consists of common stock in a blend of publicly traded U.S. corporations. The list of
merchants that Envel’s software consistently matches to common stock using the fractional
round-up strategy can be found on this website: www.envel.ai
Envel’s core banking clients become eligible to participate in advisory services offered by Envel
Investments, LLC only after a banking relationship has been established with Envel, Inc. and
accounts have successfully been opened at nbkc Bank, Member FDIC. Upon successful
completion of customer identification and due diligence requirements imposed by nbkc, Envel’s
clients will be provided with the option to establish an advisory relationship with Envel
Investments, LLC and brokerage account with DriveWealth, LLC, an independent broker-dealer
further described in Item 12 below (“DriveWealth”). Clients can accept the full suite of advisory
disclosures and agreements, and the fractional round-up feature can then be toggled on and off
within the mobile app.
Envel facilitates the flow of funds between nbkc Bank and DriveWealth via ACH transfers to
settle buy and sell orders. Both buy and sell orders are sent by Envel’s software to DriveWealth
in real-time as live market orders, and confirmation is provided by DriveWealth to Envel upon
completion of each trade. It must be noted that trades are only executed and confirmed by
DriveWealth during market hours, and Envel will provide clients with the status of pending
trades
in-app. Envel’s clients must have available cash to facilitate trades in their Envel Cash
Envelope account at nbkc Bank in order to participate in Envel’s advisory strategy; otherwise,
buy orders will not be submitted.
The purchases and sales of investments for each client’s account are placed by Envel with
DriveWealth. DriveWealth maintains all client accounts as custodian. In addition, DriveWealth
charges a monthly account fee for each client holding securities. DriveWealth also charges
other various fees to Envel to cover account opening, monthly and yearly statements, and other
general account costs. Envel bears all of the foregoing fees and expenses charged by
DriveWealth and only charges its clients the monthly subscription fee of $1.99.
The full complement of Envel’s advisory services includes basic investment data that is provided
in-app, including cost basis (i.e., how much you’ve invested in each stock or ETF), the current
value of each investment, and the charts and/or graphs that show historic performance of each
security over a selected period of time. This information is obtained by Envel directly from
DriveWealth and presented to clients in-app. Envel does not provide custom analytic or
technical analysis to clients, nor does Envel’s customer support team provide customized
investment advice or investment recommendations in any way.
While we obtain, review, and update your profile once you complete it, all decisions to invest
are made by each client and we do not monitor your account or individual investments, except
as noted below under Item 13. We do not currently provide comprehensive financial planning
services, and the investment advisory services provided by Envel are not a complete
investment, estate planning, or wealth management program. We are not aware of your
aggregate investable and invested assets. Therefore, we encourage you to consider additional
asset classes, strategies, and investments to supplement your overall investment plan if
appropriate for your investment goals. You may find it beneficial to incorporate other platforms
or investments into your investment portfolio outside of the services provided by Envel.
Envel's investment advisory services are exclusively available through the web (envel.app) or
mobile app, which is publicly available for download in both the U.S. Apple and Google play
stores. Envel does not accept or perform any buy or sell trade orders outside of these channels,
nor does it accept trade orders through any customer support channel. Clients should contact
[email protected] for any concerns, questions, or support requests.
As of March 23, 2023, Envel Investments had $35,867.63 in total Assets Under Management
(“AUM”). In addition, Envel plans to develop additional advisory strategies in 2023-4 beyond
what is described above, which includes:
• Increased round-up amounts
• Risk-based ETF selections
• Money market offerings
• Conversion of long-term cash savings into fixed income (e.g., bond fund) strategies