A. Firm Information
Prospect Financial Services LLC (“Prospect Financial” or the “Advisor”) is a registered investment advisor with the
SEC. The Advisor is organized as a Limited Liability Company (LLC) under the laws of the State of New York.
Prospect Financial was founded in March 1999 and became a registered investment advisor in September 2021.
Prospect Financial is owned and operated by Sean P. Rooney (“Managing Partner and Chief Compliance Officer”),
Jay L. Nathan (“Partner”), Anthony C. Sgueglia (“Owner”), and Michael F. Fairbrother (“Owner”). This Disclosure
Brochure provides information regarding the qualifications, business practices, and the advisory services provided
by Prospect Financial.
B. Advisory Services Offered
Prospect Financial offers investment advisory services to individuals, high net worth individuals, trusts, estates,
businesses, and retirement plans (each referred to as a “Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary,
the Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential
conflicts of interest. Prospect Financial's fiduciary commitment is further described in the Advisor’s Code of Ethics.
For more information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in
Client Transactions and Personal Trading.
Wealth Management Services
Prospect Financial provides tailored investment advisory solutions to its Clients. This is achieved through personal
Client contact and interaction while providing discretionary investment management over Client portfolios and a
broad range of comprehensive financial planning. These services are described below.
Investment Management Services – Prospect Financial provides customized discretionary investment management
services for its Clients. Prospect Financial works closely with each Client to identify their investment goals,
objectives, financial situation, and risk tolerance to create an overall investment strategy. Prospect Financial will
then construct an investment portfolio that may consist of exchange-traded funds (“ETFs”), mutual funds, bonds,
individual stocks, independent managers, fee-based annuities, options, and certificates of deposit to achieve the
Client’s investment goals. The Advisor may retain Client’s legacy investments based on portfolio fit and/or tax
considerations.
Prospect Financial’s investment strategies are primarily long-term focused, but the Advisor may buy, sell or re-
allocate positions that have been held for less than one year to meet the objectives of the Client or due to market
conditions. Prospect Financial will construct, implement and monitor the portfolio to ensure it meets the goals,
objectives, circumstances, and risk tolerance agreed to by the Client. Each Client will have the opportunity to place
reasonable restrictions on the types of investments to be held in their respective portfolio, subject to acceptance by
the Advisor.
Prospect Financial evaluates and selects investments for inclusion in Client portfolios only after applying its internal
due diligence process. Prospect Financial may recommend, on occasion, redistributing investment allocations to
diversify the portfolio. Prospect Financial may recommend specific positions to increase sector or asset class
weightings. The Advisor may recommend employing cash positions as a possible hedge against market movement.
Prospect Financial may recommend selling positions for reasons that include, but are not limited to, harvesting
capital gains or losses, business or sector risk exposure to a specific security or class of securities, overvaluation or
overweighting of the position[s] in the portfolio, change in risk tolerance of the Client, generating cash to meet
Client needs, or any risk deemed unacceptable for the Client’s risk tolerance.
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Retirement Accounts – When the Advisor provides investment advice to Clients regarding ERISA retirement
accounts or individual retirement accounts (“IRAs”), the Advisor is a fiduciary within the meaning of Title I of the
Employee Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable,
which are laws governing retirement accounts. When deemed to be in the Client’s best interest, the Advisor will
provide investment advice to a Client regarding a distribution from an ERISA retirement account or to roll over the
assets to an IRA, or recommend a similar transaction including rollovers from one ERISA sponsored Plan to
another, one IRA to another IRA, or from one type of account to another account (e.g. commission-based account
to fee-based account). Such a recommendation creates a conflict of interest if the Advisor will earn a new (or
increase its current) advisory fee as a result of the transaction. No client is under any obligation to roll over a
retirement account to an account managed by the Advisor.
At no time will Prospect Financial accept or maintain custody of a Client’s funds or securities, except for the limited
authority as outlined in Item 15 – Custody. All Client assets will be managed within the designated account[s] at the
Custodian, pursuant to the terms of the advisory agreement. Please see Item 12 – Brokerage Practices.
Financial Planning Services - Prospect Financial will typically provide financial planning and consulting services to
Clients as part of its wealth management services. Prospect Financial may also provide standalone financial
planning pursuant to a written financial planning agreement. Services are offered in several areas of a Client’s
financial situation, depending on their goals
and objectives. Generally, such financial planning services involve
preparing a formal financial plan or rendering a specific financial consultation based on the Client’s financial goals
and objectives. This planning or consulting may encompass one or more areas of need, including but not limited to,
investment planning, retirement planning, personal savings, education savings, insurance needs and other areas of
a Client’s financial situation. A financial plan developed for, or financial consultation rendered to the Client will
usually include general recommendations for a course of activity or specific actions to be taken by the Client. For
example, recommendations may be made that the Client start or revise their investment programs, commence or
alter retirement savings, establish education savings and/or charitable giving programs.
Prospect Financial may also refer Clients to an accountant, attorney or other specialists, as appropriate for their
unique situation. For certain financial planning engagements, the Advisor will provide a written summary of the
Client’s financial situation, observations, and recommendations. For consulting or ad-hoc engagements, the
Advisor may not provide a written summary. Plans or consultations are typically completed within six (6) months of
contract date, assuming all information and documents requested are provided promptly.
Financial planning and consulting recommendations pose a conflict between the interests of the Advisor and the
interests of the Client. For example, the Advisor has an incentive to recommend that Clients engage the Advisor for
investment management services or to increase the level of investment assets with the Advisor, as it would
increase the amount of advisory fees paid to the Advisor. Clients are not obligated to implement any
recommendations made by the Advisor or maintain an ongoing relationship with the Advisor. If the Client elects to
act on any of the recommendations made by the Advisor, the Client is under no obligation to implement the
transaction through the Advisor.
Use of Independent Managers – Prospect Financial may recommend that Clients utilize one or more unaffiliated
investment managers or investment platforms (collectively “Independent Managers”) for all or a portion of a Client’s
investment portfolio, based on the Client’s needs and objectives. The Client may be required to authorize and enter
into an investment management agreement with the Independent Manager[s] that defines the terms in which the
Independent Manager[s] will provide its services. Prospect Financial will perform initial and ongoing oversight and
due diligence over each Independent Manager to ensure the strategy remains aligned with Clients’ investment
objectives and overall best interests. Prospect Financial will also assist the Client in the development of the initial
policy recommendations and managing the ongoing Client relationship. The Client, prior to entering into an
agreement with an Independent Manager, will be provided with the Independent Manager's Form ADV Part 2A -
Disclosure Brochure (or a brochure that makes the appropriate disclosures).
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Retirement Plan Advisory Services
Prospect Financial provides retirement plan advisory services on behalf of the retirement plans (each a “Plan”) and
the company (the “Plan Sponsor”). The Advisor’s retirement plan advisory services are designed to assist the Plan
Sponsor in meeting its fiduciary obligations to the Plan and its Plan Participants. Each engagement is customized
to the needs of the Plan and Plan Sponsor. Services generally include:
• Investment Policy Statement (“IPS”) Design and Monitoring
• Investment Oversight Services (ERISA 3(21))
• Plan Participant Enrollment and Education Tracking
• Ongoing Investment Recommendation and Assistance
• Vendor Analysis
These services are provided by the Advisor serving in the capacity as a fiduciary under the Employee Retirement
Income Security Act of 1974, as amended (“ERISA”). In accordance with ERISA Section 408(b)(2), the Plan
Sponsor is provided with a written description of the Advisor’s fiduciary status, the specific services to be rendered
and all direct and indirect compensation the Advisor reasonably expects under the engagement.
C. Client Account Management
Prior to engaging Prospect Financial to provide investment advisory services, each Client is required to enter into
one or more agreements with the Advisor that define the terms, conditions, authority and responsibilities of the
Advisor and the Client. These services may include:
• Establishing an Investment Strategy – Prospect Financial, in connection with the Client, will develop a
strategy that seeks to achieve the Client’s goals and objectives.
• Asset Allocation – Prospect Financial will develop a strategic asset allocation that is targeted to meet the
investment objectives, time horizon, financial situation and tolerance for risk for each Client.
• Portfolio Construction – Prospect Financial will develop a portfolio for the Client that is intended to meet the
stated goals and objectives of the Client.
• Investment Management and Supervision – Prospect Financial will provide investment management and
ongoing oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
Prospect Financial does not manage or place Client assets into a wrap fee program. Investment management
services are provided directly by Prospect Financial.
E. Assets Under Management
As of December 31, 2022, the Advisor manages $228,707,659 in Client assets, all of which are managed on a
discretionary basis. Clients may request more current information at any time by contacting the Advisor.