INCEPTIONR LLC

other names
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Adviser Profile
As of Date 05/08/2024
Adviser Type - Large advisory firm
Number of Employees 3
of those in investment advisory functions 3
Registration SEC, Approved, 08/10/2021
Other registrations (1)
AUM* 838,129,859 29.12%
of that, discretionary 838,129,859 29.12%
Private Fund GAV* 64,498,288 -20.43%
Avg Account Size 419,064,930 29.12%
SMA’s No
Private Funds 1
Contact Info 650 xxxxxxx

Client Types

- Pooled investment vehicles

Advisory Activities

- Portfolio management for pooled investment vehicles

Compensation Arrangments

- A percentage of assets under your management
- Performance-based fees

Recent News

Reported AUM

Discretionary
Non-discretionary
649M 556M 464M 371M 278M 185M 93M
2021 2022 2023

Private Funds



Employees

Private Funds Structure

Fund Type Count GAV
Fund TypeHedge Fund Count1 GAV$64,498,288

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Brochure Summary

Overview

A. Description of the Advisory Firm INCEPTIONR LLC (hereinafter “INC”) is a Limited Liability Company organized in the State of California. The firm was formed in April 2019, and the principal owner is Li Lu. B. Types of Advisory Services Portfolio Management Services INC provides portfolio management to pooled investment vehicles, specifically acting as subadviser to private funds (the client). INC will require discretionary authority from clients in order to select securities and execute transactions without permission from the client prior to each transaction. INC seeks to provide that investment decisions are made in accordance with the fiduciary duties owed to its accounts and without consideration of INC’s economic, investment or other financial interests. To meet its fiduciary obligations, INC attempts to avoid, among other things, investment or trading practices that systematically advantage or disadvantage certain client portfolios, and accordingly, INC’s policy is to seek fair and equitable allocation of investment opportunities/transactions among its clients to avoid favoring one
client over another over time. It is INC’s policy to allocate investment opportunities and transactions it identifies as being appropriate and prudent among its clients on a fair and equitable basis over time. Services Limited to Specific Types of Investments INC generally limits its investment advice to equities, although INC may use other securities as well to help diversify a portfolio when applicable. C. Client Tailored Services and Client Imposed Restrictions INC offers the same suite of services to all of its clients. Clients may not impose restrictions in investing in certain securities or types of securities in accordance with their values or beliefs. D. Wrap Fee Programs A wrap fee program is an investment program where the investor pays one stated fee that includes management fees, transaction costs, fund expenses, and other administrative fees. INC does not participate in any wrap fee programs. E. Assets Under Management INC has the following assets under management: Discretionary Amounts: Non-discretionary Amounts: Date Calculated: $ 838,129,859 $0 May 2024