Maxele (alternatively referred to as the “firm”) provides financial planning and wealth management services. Prior to engaging Maxele to provide any of the foregoing advisory services, the client is required to enter into one or more written agreements with Maxele setting forth the terms and conditions under which Maxele renders its services (collectively the “Agreement”). Maxele is a state registered investment adviser that began offering services to its clients February 2013. The firm’s sole owner and principal is Stephen M. Erken. As of March 31, 2023, the firm had $122,860,000 assets under management, all of which were managed on a discretionary basis. This Disclosure Brochure describes the business of Maxele. Certain sections will also describe the activities of Supervised Persons. Supervised Persons are any of Maxele’s officers, partners, directors (or other persons occupying a similar status or performing similar functions), or employees, or any other person who provides investment advice on Maxele’s behalf and is subject to Maxele’s supervision or control. Financial Planning Services Maxele may provide its clients with a broad range of comprehensive and/or modular financial planning services. Comprehensive financial planning considers multiple aspects of a client’s financial situation. Topics generally include taxes, asset allocation, insurance needs, education, retirement, and estate planning. The firm’s modular financial planning services may address each of these topics on a one-off basis.
• Taxes – analysis of the client’s current tax situation to discuss strategies to maximize gains and minimize taxes.
• Asset Allocation – review of the client’s current asset allocation to discuss the appropriateness of the allocation.
• Insurance Needs – review of the client’s current insurance situation, future expectations and needs, and possible suitable insurance products for the future.
• Education – creation of a savings plan based on the estimated cost of future higher education expenses expected by the client and based on the potential earnings of the client.
• Retirement – review of current retirement plans and vehicles with suggestions for improving existing situations or a creation of a new retirement plan based on client’s situation and risk tolerance levels.
• Estate Planning – a review of current estate plans and/or the creating of a new plan taking into account the client’s wishes, tax concerns, and asset transference issues. In performing its services,

Maxele is not required to verify any information received from the client or from the client’s other professionals (e.g., attorney, accountant, etc.) and is expressly authorized to rely on such information. Maxele may recommend the services of itself or other professionals to implement its recommendations. Clients are advised that a conflict of interest exists if Maxele recommends its own Page 4 © MarketCounsel 2 services. The client is under no obligation to act upon any of the recommendations made by Maxele under a financial planning engagement or to engage the services of any such recommended professional, including Maxele itself. The client retains absolute discretion over all such implementation decisions and is free to accept or reject any of Maxele’s recommendations. Clients are advised that it remains their responsibility to promptly notify Maxele if there is ever any change in their financial situation or investment objectives for the purpose of reviewing, evaluating, or revising Maxele’s previous recommendations and/or services. Wealth Management Services Clients can engage Maxele to manage all or a portion of their assets on a discretionary or non- discretionary basis. Maxele primarily allocates clients’ wealth management assets among equity securities, exchange-traded funds (“ETFs”), mutual funds, and individual debt and/or options in accordance with the investment objectives of the client. Additional information regarding the firm’s investment strategy is available in response to Item 8. Maxele also provides advice about any type of investment held in clients' portfolios. Maxele tailors its advisory services to the individual needs of clients. Maxele consults with clients initially and on an ongoing basis to determine risk tolerance, time horizon and other factors that may impact the clients’ investment needs. Maxele ensures that clients’ investments are suitable for their investment needs, goals, objectives and risk tolerance. Clients are advised to promptly notify Maxele if there are changes in their financial situation or investment objectives or if they wish to impose any reasonable restrictions upon Maxele’s management services. Clients may impose reasonable restrictions or mandates on the management of their account if, in Maxele’s sole discretion, the conditions will not materially impact the performance of a portfolio strategy or prove overly burdensome to its management efforts. Sponsor / Manager of Wrap Program Maxele is not the sponsor or manager of a wrap fee program.