Wharton Wealth Management, LLC (“WWM”) is an investment adviser registered with the
United States Securities & Exchange Commission (“SEC”) that provides investment advisory
services to clients (each, a “Client” and together, “Clients”), as further described below. WWM
is a Pennsylvania limited liability company which has been in existence since 2015. WWM’s
principal owner and managing member is Robert C. Gueriera, Jr.
Investment Advisory Services
The investment advisory services (the “Services”) offered to WWM’s Clients include
discretionary and non-discretionary asset management and related services across a broad range
of investment strategies and asset classes, as well as comprehensive financial planning, WWM’s
Services consist of the ongoing and continuous review and management of each Client’s
investment assets consistent with each Client’s investment profile, risk tolerance and objectives.
WWM also provides reports on the Client’s assets, fees and performance. In providing
discretionary advisory services, WWM will make investment decisions as to the securities to
purchase and sell in the Client’s portfolio, and the amount of securities to purchase and sell in
such portfolios without prior notice to or consent of the Client. In non-discretionary
relationships, WWM will not engage in any transactions in Client accounts without the Client’s
prior instructions or consent. WWM does not hold itself out as specializing in a particular type
of advisory service.
In providing the Services, WWM reviews each Client’s financial situation to understand the
goals and objectives of each Client. WWM then prepares a strategy tailored to the individual
needs of each Client. WWM takes into consideration the investment objectives, risk
tolerance(s), time horizon(s), income needs, tax situation any other financial, personal and
professional characteristics of each Client when preparing an investment policy statement
(“IPS”) and when choosing which investments to use in each Client’s account. WWM
supervises and rebalances the Client’s portfolio as changes in market conditions and the Client’s
circumstances may require.
WWM primarily advises Clients with respect to investments in securities, insurance products,
real estate, private investments. WWM may also, at its discretion, provide advice on any type of
investment held in a Client’s portfolio at the inception of the advisory relationship or concerning
any investment for which the Client requests advice, whether or not included in the assets under
management with WWM.
Each Client portfolio is tailored to meet the individual needs of each individual Client, based on
the investment objectives, time horizon, income needs, tax situation, and risk profile of each
Client. The Clients may also communicate to WWM restrictions on securities, asset classes,
custodians, holdings or any other personal restriction they would like to impose on their
portfolios in their IPS.
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WWM’ Investment Adviser Representatives (“Advisory Representatives”) may periodically
recommend and refer Clients to unaffiliated money managers or investment advisers at its
discretion or Client’s request. In such circumstances where your Advisory Representative deems
this appropriate, either WWM will enter into sub-advisory agreements with such managers, and
these sub-advisors will receive an investment advisory fee computed based on a fee schedule
established with WWM, or the Client will enter a separate agreement with the unaffiliated
adviser and the adviser will be compensated based on a fee schedule negotiated between Client
and the adviser. In the case of a sub-adviser relationship between WWM and the unaffiliated
adviser, fees for the sub-adviser will be debited directly from the Client’s managed account. In
the case of a direct contract between Client and adviser, fees will be paid in the manner
negotiated between Client and the adviser. In either case, WWM’s Advisory Representative
will assist and advise the Client in establishing investment guidelines for these accounts so that
they are consistent with the Client’s overall portfolio and objectives.
VISION2020 WEALTH MANAGEMENT PLATFORM – ADVISOR MANAGED
PORTFOLIOS
The Wealth Management Platform – Advisor Managed Portfolios Program (“Advisor Managed
Portfolios”) provides comprehensive investment management of your assets through the
application of asset allocation planning software as well as the provision of execution, clearing
and custodial services through Pershing, LLC ("Pershing") or National Financial Services, Inc.
(“NFS”).
Advisor Managed Portfolios provides risk tolerance assessment, efficient frontier plotting, fund
profiling and performance data, and portfolio optimization and re-balancing tools. Utilizing these
tools, and based on your responses to a risk tolerance questionnaire (“Questionnaire”) and
discussions that we have together regarding, among other things, your personal investment
objective and goals, time horizon, risk tolerance, account restrictions, needs, personal
circumstances and overall financial situation, we construct a portfolio of investments for you.
Your Advisory Representative has the option to allocate your portfolio amongst a mix of stocks,
bonds, options, Exchange-Traded Funds, mutual funds and other securities (“Program
Investments”) which are based on your investment goals, objectives, and risk tolerance.
Each portfolio is designed to meet your individual needs, stated goals and objectives.
Additionally, you have the opportunity to place reasonable restrictions on the types of
investments to be held in the portfolio.
For further Advisor Managed Portfolios details please see the Advisor Managed Portfolios Wrap
Fee Program Brochure. We provide this brochure to you prior to or concurrent with your
enrollment in Advisor Managed Portfolios. Please read it thoroughly before investing.
VISION2020 WEALTH MANAGEMENT PLATFORM – UNIFIED MANAGED
ACCOUNT PROGRAM
The Wealth Management Platform Unified Managed Account (“UMA”) provides you with the
opportunity to invest your assets across multiple investment strategies and asset classes by
implementing an asset allocation strategy. WMAP is a Wrap Account program that offers these
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advisory services along with brokerage and custodial services for a single, annual, asset-based
advisory fee.
After you discuss your financial goals and objectives with your Advisory Representative, we wil
recommend an asset allocation model (“UMA Model”) to you which will consist of:
(a) Investment strategies serviced and created by investment managers or your Advisory
Representative that generally consist of a selection of mutual funds, Exchange-Traded
Products, equities, and/or bonds;
(b) Mutual Funds and ETFs (“Funds”);
(c) Or a combination of the preceding bundled together in an investment asset allocation
model.
We will recommend a UMA Model to you based on your responses to a Questionnaire and
discussions that we have together regarding among other things, your personal investment
objectives and goals, time horizon, risk tolerance, account restrictions, needs, personal
circumstances and overall financial situation. In addition, you can place reasonable restrictions
on investments held within your UMA account. All recommendations in the UMA are made on
a discretionary basis, which means your Advisory Representative can act without your prior
approval.
For further details, please refer to the Wealth Management Platform – Unified Managed
Account Wrap Fee Program Brochure. We provide this brochure to you prior to or concurrent
with your enrollment in UMA. Please read it thoroughly before investing.
THIRD PARTY ADVISORY SERVICES
We may also offer you the services of various third party money managers (“Third-Party Money
Managers” or “TPMMs”)
for the provision of certain investment advisory programs including
mutual fund wrap and separately managed accounts. In doing so, we act in a “co-advisory”
capacity.
When acting in a co-advisory capacity, WWM and the Third-Party Money Manager are jointly
responsible for the ongoing management of your account. In connection with this arrangement,
your Advisory Representative will provide assistance in the selection and ongoing monitoring of
a particular Third-Party Money Manager. Factors WWM considers in selection of a particular
Third-Party Money Manager include, but are not limited to:
(1) Our assessment of a particular Third-Party Money Manager;
(2) Your risk tolerance, goals, objectives and restrictions, as well as investment experience;
and
(3) The assets you have available for investment.
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In addition to the advisory relationship that you will have with these Third-Party Money
Managers, you will also enter into an advisory relationship with WWM by signing our
investment management agreement.
If you are interested in learning about these services, please note that a complete description of
the programs, services, fees, payment structure and termination features are available through
the applicable Third-Party Money Manager’s disclosure brochure, investment advisory
agreement, and account opening documents.
You should understand that the services provided by us through these Third-Party Money
Managers are under certain conditions directly offered by them to you. The fees charged by
Third-Party Money Managers who offer their programs directly to you may be more or less than
the combined fees charged by the Third-Party Money Managers and WWM for our participation
in the investment programs.
Trading by Third-Party Money Managers may sometimes trigger wash sale rule implications. A
wash sale occurs when a security is sold at a loss and then the same or substantially identical
security is repurchased within a short time period. The Third-Party Money Manager may not be
able to manage accounts in a manner to avoid wash sale implications. Your are encouraged to
consult with a tax advisor to discuss any tax implications involving your portfolios in these and
in all advisory programs.
As of December 31, 2023, WWM managed $148,196,485 in assets for 952 accounts under
discretionary investment management agreements.
Pension Consulting
Pension consulting services offered by WWM include the following category of services:
Plan Design: Evaluation, design, testing and formation of qualified and/or non-
qualified plans.
Plan Implementation: Selection of investment options, identification and education of
Plan Participants, preparation of Plan documents and Participant
information, and selection of necessary financial, accounting and
legal service providers.
Plan Administration: Provide administrative services to Plan Sponsor for collection and
processing of Participant documentation, assist in enrolling and
terminating Participants’ participation in the Plan(s), providing
educational meetings with Participants, and assisting Plan Sponsor
in annual and periodic reviews of Plan options.
In essence, WWM provides support to companies offering qualified and non-qualified retirement
plans to employees. WWM’s consulting services are structured to satisfy the Client’s plan
objectives, such as maximizing employee contributions and increasing employee satisfaction and
retention, among others. WWM serves various types of qualified and non-qualified plans and
offers customized solutions to meet each Client’s individual needs.
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Financial Planning
WWM offers a variety of financial planning and consultation services to individuals, families,
businesses, institutions, trusts and charitable organizations regarding the management of their
financial resources based upon an evaluation of a number of factors. In general, WWM’s
financial planning services involve preparing a financial plan for Client that incorporates Client’s
present financial circumstances, future financial goals and risk parameters. This planning may
encompass one or more of the following areas: investment, retirement and estate planning,
charitable gifting, portfolio analysis, business succession planning and institutional financial
management.
In developing the financial plan, WWM will undertake the following steps:
1. Gather the financial, biographical and personal information necessary to develop the
plan.
2. Analyze Client’s current financial condition by preparing financial statements and
projections and assessing the Client’s insurance, investments, and estate needs, as
well as risk parameters and tolerances.
3. Assist Client in developing specific, quantifiable financial goals.
4. Prepare a written, comprehensive financial plan that maximizes Client’s ability to
efficiently achieve those goals.
5. Assist the client with the implementation of parts of the plan and coordinate the
implementation of the rest of the plan with Client’s other financial advisers.
6. Appropriately administer investment assets if these services have been requested by
the Client and an “Investment Management Agreement” has been executed by the
Client and Adviser.
7. Periodically update the analysis and recommendations based on the Client’s changing
personal and financial situation, to the extent that Client requests these services.
Periodic updates for each plan will continue for one year following delivery of the
Plan, unless WWM and Client agree in writing to extend this update period.
The written financial plan delivered to Client usually includes general recommendations for a
course of activity or specific actions to be taken by Client. For example, recommendations may
be made that Client institute or revise investment programs, establish or amend wills or trusts,
obtain or revise insurance products, open retirement or educational savings accounts, implement
charitable giving programs. In making these recommendations, WWM is not acting as Client’s
attorney or accountant. Client is urged to retain legal counsel and accounting services in
implementing the recommendations set forth in the plan.
The implementation of the recommendations will be at the discretion of Client. WWM will
assist with the implementation of the recommendations if the Client executes an investment
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management agreement. WWM may also recommend that Client implement the financial plan
through certain investment advisers, broker-dealers and/or insurance companies. Client is free to
implement the plan through advisers, broker-dealers or insurance companies of Client’s choice.
Adviser does not exercise discretion with respect to any of Client’s transactions unless the Client
and WWM execute a separate Investment Management Agreement.
WWM will maintain a business continuity plan in the event of a disruption in business. Among
other things, the plan details how Clients may access their accounts in the event of an
emergency. A copy of the plan is available for review upon request.
Clients will be provided a copy of this Brochure at or before the execution of a written contract
with WWM for advisory, retirement consulting or financial planning services. If this Brochure is
not provided to a Client at least 48 hours before execution of the advisory, retirement consulting
or financial planning agreement, the Client will have five (5) business days to cancel the
agreement without penalty.
As reflected in WWM privacy policy, WWM prohibits the public disclosure of any Client related
nonpublic, personally identifiable information, except as permitted by law. Such Client related
information is maintained in a safe and secure manner. Questions regarding WWM’s privacy
policy should be directed to Robert C. Gueriera, Jr. at 484-328-3590.