A. Fortune 45, LLC ("Fortune 45") is an independent SEC registered investment advisory firm located
in Gonzales, Louisiana. We provide fee-based investment advisory services. The firm has been in
business since 2014. Jesse B. Rodrigue is the managing director and principal owner of the firm.
B, C. Fortune 45 strives to provide each client with personalized, confidential, and objective asset
allocation services and assistance with the implementation of their investment plans. Fortune 45
provides comprehensive investment advisory services predicated upon full and complete analysis of all
assets, liabilities, aspirations and goals of clients. Investments reviewed may include securities, real
estate, insurance, and other investments. These services may include determination of financial
objectives, cash flow management, insurance review, investment management, retirement planning,
estate planning, education funding, long-term care needs and identification of financial problems and
goals. Clients may impose restrictions on investing in certain securities or types of securities.
Investment Management Services
Clients may choose to have Fortune 45 manage their assets in order to obtain ongoing in-depth advice
and planning. Investment management services include the design and continuing review of
investment portfolios. We will evaluate clients' existing investments, make appropriate
recommendations, and offer suggestions for or implement new investments. Assets will be allocated
consistent with a client's financial objectives, constraints, risk tolerance, and prevailing economic
conditions. Investment will be kept in the client's name with Fortune 45 having discretionary trading
authorization within the account. Clients may impose restrictions on investing in certain securities or
types of securities.
We scrutinize and reevaluate client portfolios on a regular basis. We make appropriate "buy, sell, hold"
decisions as we believe they are needed, using our asset allocation methodology. We monitor existing
assets to the extent that we are qualified and may agree to include the assets in our monitoring system
as part of our holistic investment management strategy. Clients receive monthly reports either
electronically or in mail from the custodian which list investments, pricing, and transactions. Fortune 45
in its role as an investment adviser, offers its clients investment advice and/or management services
on a wide range of investment vehicles. While these investment vehicles may include mutual fund
shares, equity securities, corporate debt securities, certificates of deposit, United States government
securities, municipal securities, money market funds, options, and leveraged ETFs. The majority of the
firm's investment advisory services focuses on exchange traded funds ("ETFs").
Financial Planning Services
Fortune 45 offers financial planning services which typically involve providing a variety of advisory
services to clients regarding the management of their financial resources based upon an analysis of
their individual needs. These services can range from broad-based financial planning to consultative or
single subject planning. If you retain our firm for financial planning services, we will meet with you to
gather information about your financial circumstances and objectives. We may also use financial
planning software to determine your current financial position and to define and quantify your long-term
goals and objectives. Once we specify those long-term objectives (both financial and non-financial), we
will develop shorter-term, targeted objectives. Once we review and analyze the information you provide
to our firm and the data derived from our financial planning software, we will deliver a written plan to
you,
designed to help you achieve your stated financial goals and objectives.
Financial plans are based on your financial situation at the time we present the plan to you, and on the
financial information you provide to us. You must promptly notify our firm if your financial situation,
goals, objectives, or needs change.
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Financial Advisory Services
Fortune 45 offers ongoing financial advisory services which can include financial planning and
financial consulting services. Financial planning services involve us creating a written financial plan for
you which covers mutually agreed upon topics. Financial consulting is used when a written financial
plan isn't needed. It involves one time and/or ongoing meetings to discuss your financial situation.
These typically begin with a meeting or series of meetings designed to collect pertinent information and
explore client goals. We then prepare observations and recommendations which we present to the
client orally and/or in writing. Our advice encompasses cash flow management, needs analysis for
insurance, education, estate planning, retirement and investment strategy. After we review our
observations and recommendations with a client, we then assist the client in the implementation of
steps the client agrees to take. Third-party expert contacts may be provided to the client(s) for services
not provided by Fortune 45. We will review a client's goals and personal situation periodically in
relation to assets under our management to help the client stay on track for and reach his or her goals.
We are available for consultation as needed and encourage clients to contact us before making major
financial decisions and whenever there are major changes to a client's personal situation and goals.
Some major changes require a new fee arrangement, but our firm always discusses and notifies clients
of any proposed changes to the fee arrangement in advance.
Retirement Plan Services
Fortune 45 provides its clients with qualified and non-qualified retirement plan assistance in
conjunction with an independent third party administrator. When we believe a client will benefit from
adopting a retirement plan, we refer the client to an independent third party administrator for the
preparation of plan documents. Once the plan is adopted, we may assist the client in providing
information necessary for compliance on a periodic basis as required by the independent third party
administrator. We also assist our clients in making decisions on the contribution and plan feature
options as presented by the independent their party administrator on a periodic, usually annual, basis.
Types of Investments
We primarily offer advice on ETFs. We may also provide advice on mutual fund shares, equity
securities, corporate debt securities, certificates of deposit, United States government securities,
municipal securities, money market funds, options, and leveraged ETFs. Refer to the Methods of
Analysis, Investment Strategies and Risk of Loss below for additional disclosures on this topic.
Additionally, we may advise you on various types of investments based on your stated goals and
objectives. We may also provide advice on any type of investment held in your portfolio at the inception
of our advisory relationship.
Since our investment strategies and advice are based on each client's specific financial situation, the
investment advice we provide to you may be different or conflicting with the advice we give to other
clients regarding the same security or investment.
D. Fortune 45 does not manage wrap fee programs.
E. As of December 31, 2023, Fortune 45 manages $150,997,531 of Client assets on a discretionary
basis and $0 of Client assets on a non-discretionary basis.
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