Description of Advisory Firm
Kronos Wealth Management, LLC is registered as an investment adviser with U.S. Securities and
Exchange Commission. We were founded in July of 2015. Joel Sproul, J.D., is the principal owner
of KWM. As of May 22, 2024, KWM reports $26,253,532 in discretionary and $0.00 non-
discretionary assets under management.
Types of Advisory Services
Investment Management Services
We are in the business of managing individually tailored investment portfolios. Our firm
provides continuous advice to a client regarding the investment of client funds based on the
individual needs of the client. Through personal discussions in which goals and objectives based
on a client's particular circumstances are established, we develop a client's personal investment
policy or an investment plan with an asset allocation target and create and manage a portfolio
based on that policy and allocation target. During our data-gathering process, we determine
the client’s individual objectives, time horizons, risk tolerance, and liquidity needs. We may also
review and discuss a client’s prior investment history, as well as family composition and
background.
Account supervision is guided by the stated objectives of the client (e.g., maximum capital
appreciation, growth, income, or growth and income), as well as tax considerations. Clients may
impose reasonable restrictions on investing in certain securities, types of securities, or industry
sectors. Fees pertaining to this service are outlined in Item 5 of this brochure.
Financial Planning
We provide financial planning services on topics such as retirement planning, risk management,
college savings, cash flow, debt management, work benefits, and estate and incapacity
planning.
Financial planning is a comprehensive evaluation of a client’s current and future financial state
by using currently known variables to predict future cash flows, asset values and withdrawal
plans. The key defining aspect of financial planning is that through the financial planning
process, all questions, information and analysis will be considered as they affect and are
affected by the entire financial and life situation of the client. Clients purchasing this service will
receive a written or an electronic report, providing the client with a detailed financial plan
designed to achieve his or her stated financial goals and objectives.
In general, the financial plan will address any or all of the following areas of concern. The client
and advisor will work together to select the specific areas to cover. These areas may include,
but are not limited to, the following:
● Cash Flow and Debt Management: We will conduct a review of your income and
expenses to determine your current surplus or deficit along with advice on prioritizing how any
surplus should be used or how to reduce expenses if they exceed your income. Advice may also
be provided on which debts to pay off first based on factors such as the interest rate of the debt
and any income tax ramifications. We may also recommend what we believe to be an
appropriate cash reserve that should be considered for emergencies and other financial goals,
along with a review of accounts (such as money market funds) for such reserves, plus strategies
to save desired amounts.
● College Savings: Includes projecting the amount that will be needed to achieve college
or other post-secondary education funding goals, along with advice on ways for you to save the
desired amount. Recommendations as to savings strategies are included, and, if needed, we will
review your financial picture as it relates to eligibility for financial aid or the best way to
contribute to grandchildren (if appropriate).
● Employee Benefits Optimization: We will provide review and analysis as to whether you,
as an employee, are taking the maximum advantage possible of your employee benefits. If you
are a business owner, we will consider and/or recommend the various benefit programs that can
be structured to meet both business and personal retirement goals.
● Estate Planning: This usually includes an analysis of your exposure to estate taxes and
your current estate plan, which may include whether you have a will, powers of attorney, trusts
and other related documents. Our advice also typically includes ways for you to minimize or
avoid future estate taxes by implementing appropriate estate planning strategies such as the
use of applicable trusts.
We always recommend that you consult with a qualified attorney when you initiate, update, or
complete estate planning activities. We may provide you with contact information for attorneys
who specialize in estate planning when you wish to hire an attorney for such purposes. From
time-to-time, we will participate in meetings or phone calls between you and your attorney
with your approval or request.
● Financial Goals: We will help clients identify financial goals and develop a plan to reach
them. We will identify what you plan to accomplish, what resources you will need to make it
happen, how much time you will need to reach the goal, and how much you should budget for
your goal.
● Insurance: Review of existing policies to ensure proper coverage for life, health,
disability, long-term care, liability, home and automobile.
● Investment Analysis: This may involve developing an asset allocation strategy to meet
clients’ financial goals and risk tolerance, providing information on investment vehicles and
strategies, reviewing employee stock options, as well as assisting you in establishing your own
investment account at a selected broker/dealer
or custodian. The strategies and types of
investments we may recommend are further discussed in Item 8 of this brochure.
● Retirement Planning: Our retirement planning services typically include projections of
your likelihood of achieving your financial goals, typically focusing on financial independence as
the primary objective. For situations where projections show less than the desired results, we
may make recommendations, including those that may impact the original projections by
adjusting certain variables (e.g., working longer, saving more, spending less, taking more risk
with investments).
If you are near retirement or already retired, advice may be given on appropriate distribution
strategies to minimize the likelihood of running out of money or having to adversely alter
spending during your retirement years.
● Risk Management: A risk management review includes an analysis of your exposure to
major risks that could have a significant adverse impact on your financial picture, such as
premature death, disability, property and casualty losses, or the need for long-term care
planning. Advice may be provided on ways to minimize such risks and about weighing the costs
of purchasing insurance versus the benefits of doing so and, likewise, the potential cost of not
purchasing insurance (“self-insuring”).
● Tax Planning Strategies: Advice may include ways to minimize current and future
income taxes as a part of your overall financial planning picture. For example, we may make
recommendations on which type of account(s) or specific investments should be owned based
in part on their “tax efficiency,” with consideration that there is always a possibility of future
changes to federal, state or local tax laws and rates that may impact your situation.
We recommend that you consult with a qualified tax professional before initiating any tax
planning strategy, and we may provide you with contact information for accountants or
attorneys who specialize in this area if you wish to hire someone for such purposes. We will
participate in meetings or phone calls between you and your tax professional with your
approval.
Comprehensive Financial Planning
This service involves working one-on-one with a planner over an extended period of time. By
paying a monthly or quarterly retainer, clients get continuous access to a planner who will work
with them to design their plan. The planner will monitor the plan, recommend any changes and
ensure the plan is up to date.
Upon desiring a comprehensive plan, a client will be taken through establishing their goals and
values around money. They will be required to provide information to help complete the
following areas of analysis: net worth, cash flow, insurance, credit scores/reports, employee
benefit, retirement planning, insurance, investments, college planning and estate planning.
Once the client’s information is reviewed, their plan will be built and analyzed, and then the
findings, analysis and potential changes to their current situation will be reviewed with the
client. Clients subscribing to this service will receive a written or an electronic report, providing
the client with a detailed financial plan designed to achieve his or her stated financial goals and
objectives. If a follow up meeting is required, we will meet at the client's convenience. The plan
and the client’s financial situation and goals will be monitored throughout the year and follow-
up phone calls and emails will be made to the client to confirm that any agreed upon action
steps have been carried out. On an annual basis there will be a full review of this plan to ensure
its accuracy and ongoing appropriateness. Any needed updates will be implemented at that
time.
Pension Consulting to Businesses
We offer pension-consulting services to employee benefit plans of small- to medium-sized
companies and their fiduciaries based upon an analysis of the needs of the plan. In general,
these services may include an existing plan review, asset allocation advice, communication and
education services where we will assist the plan sponsor in providing meaningful information
regarding the retirement plan to its participants, investment performance monitoring, and/or
ongoing consulting. We may have agreements with third party administrators ("TPAs") to
provide some of these services as part of the TPA's agreement with the plan. In other instances,
we may be introduced to a plan through a TPA and will provide service directly to the plan. Our
firm and the TPA may share in fees charged to the plan for their respective services rendered to
the plan. We may hold annual educational seminars for the plan employees and provide
information on the plan specifics and allocation choices.
All accounts to which we provide pension consulting services are regulated under the Employee
Retirement Income Securities Act ("ERISA"). We will provide consulting services to the plan
fiduciaries as described above. The plan fiduciary is free to seek independent advice about the
appropriateness of any recommended services for the plan
Client Tailored Services and Client Imposed Restrictions
We offer the same suite of services to all of our clients. However, specific client financial plans
and their implementation are dependent upon the client Investment Policy Statement which
outlines each client’s current situation (income, tax levels, and risk tolerance levels) and is used
to construct a client specific plan to aid in the selection of a portfolio that matches restrictions,
needs, and targets.
Wrap Fee Programs
We do not participate in wrap fee programs.