A. Focused Alpha, LLC
Focused Alpha, LLC (“FA” and/or the “firm”) is a limited liability company organized in the state
of Delaware. The firm was established in August 2020 and approved to conduct business in
March 2021. Daniel Barotz is the sole owner and Managing Member of FA.
Kevin Goldin, an investment advisory representative of FA, conducts investment advisory
activities through a separate unaffiliated entity titled Goldin Wealth Management. He is
registered through FA and performs investment advisory activities through and under the
supervision of FA.
Asset Management Services
FA provides a complete portfolio management service, primarily on a discretionary basis, but
provides non-discretionary services upon mutual consent between FA and the client. This
includes the purchase, sale, and continuous supervision of all assets under management.
Generally, we invest in stocks, exchange-traded funds, and bonds, although stock options and
convertible securities, among other investments, may be used in the customization of client
portfolios or asset allocation programs. FA may also engage sub-advisors to manage all or a
portion of the client’s portfolio.
FA offers four primary investment strategies to retail clients, which are described in detail under
Item 6 of this Brochure:
▪ Alpha Leaders US Equity
▪ Alpha Tailrisk Managed Core (Alpha Tr MC)
▪ TreSpy
▪ HiTre
FA offers mutual fund and asset allocation portfolios to its clients. The firm seeks to meet the
client’s particular investment needs by developing a customized investment strategy based
upon guidelines that are jointly established by the client and FA. At the commencement of
services, the firm reviews the client’s investment objectives and risk tolerance. Based upon that
review and other information provided by the client, FA makes a subsequent recommendation
to the client as to which investment style the firm believes is best suited for the client. The client
makes the final decision as to which investment style is chosen for the client’s account.
For its discretionary asset management services, FA receives a limited power of attorney to
effect securities transactions on behalf of its clients that include securities and strategies
described in Item 6 of this brochure. In addition, pursuant to the terms of its investment
advisory agreement with clients, FA will remind clients of their obligation to inform FA of any
modifications or restrictions that should be imposed on the management of the client’s account.
FA will also contact clients at least annually to determine whether there have been any changes
in a client's personal financial circumstances, investment objectives and tolerance for risk.
Fees and Compensation
Fee Schedule
FA is compensated solely on a fee basis. FA’s fee for services is an asset-based fee calculated as
a percentage of the value of the managed assets, calculated according to the following fee
schedule.
Assets Under Management Annual Fee
Up to $500,000 2.50%
$500,001 to $1,000,000 2.00%
$1,000,001 to $2,500,000 1.50%
$2,500,001 to $5,000,000 1.25%
$5,000,001 to $7,500,000 1.00%
Above $7,500,000 Negotiated
Generally, the minimum account size is $250,000.
The trading cost component of the above-mentioned advisory fees are estimated to range from
$250 to $500 per account per year.
Asset-based fees are always subject to the investment advisory agreement between the client
and FA. Such fees are payable quarterly in advance. The fees will be prorated if the investment
advisory relationship commences otherwise than at the beginning of a calendar quarter.
Adjustments for significant contributions to a client’s portfolio are prorated for the quarter in
which the change occurs; no adjustments will be made for withdrawals.
The advisory fee and minimum account value are negotiable in certain instances and may vary
based upon a number of factors, including but not limited to the size and nature of the assets in
the client’s account, the client’s particular investment style or objective, and any particular
services requested by the client.
These fees include charges for all transaction costs such as commissions on purchase and sales
of stocks, bonds, exchange-traded funds and options, and mutual fund transactions fees. Except
as otherwise provided below, client will incur no charges other than the adviser’s fee pursuant to
the above fee schedule in connection with the maintenance of and activity in client’s account.
The wrap fee does not include annual account fees or other administrative fees, such as wire
fees, charged by manager or brokerage firm; fees for securities transactions executed away from
the custodian; certain odd-lot differentials, transfer taxes, transaction fees mandated by the
Securities Act of 1934, postage and handling fees, and charges imposed by law with regard to
transactions in the client’s account; and advisory fees, expenses or sales charges (loads) of
mutual funds (including money market funds), closed-end investment companies or other
managed investments, if any, held in client’s account. The wrap fee also does not cover certain
costs associated with securities transactions in the over-the-counter market, such as fixed
income securities where manager must approach a dealer or market maker to purchase or sell a
security. Such costs include the dealer’s mark-up, mark-down or spread and odd-lot differentials
or transfer taxes imposed by law.
B. Disclosure of Cost Difference if Services Purchased Separately
Depending on a number of factors, such as the number, size and nature of the securities
transactions in an advisory account, the overall fees and charges borne by the client over time
could be more or less than what these fees and charges would be if the same services were
provided on a separate basis. Bundled fees generally provide an economic incentive for the
advisory firm to select investments and strategies that minimize trading costs. Frequent trading
in an account where transaction fees are included as part of the overall advisory fee to the client
drive trading costs higher and reduce the overall fee revenue to the advisor. As a result, higher
trading costs in a bundled fee account have a negative impact on the advisory firm’s
profitability. This creates a conflict of interest in that the firm has an economic incentive to place
fewer trades for the client’s account. The firm has policies and procedures in place to mitigate
this conflict of interest and always act in the client’s best interest.
C. Additional Client Fees and Terms of Payment
Client Payment of Fees
FA generally requires fees to be prepaid on a quarterly basis. FA will deduct advisory fees
directly from the client’s account
provided that (i) the client provides written authorization to the
qualified custodian; (ii) the firm sends an invoice that shows the amount of the fee, how it was
calculated, and the value of the assets on which the bill is based; and (iii) the qualified custodian
sends the client a statement, at least quarterly, indicating all amounts disbursed from the
account. The client is responsible for verifying the accuracy of the fee calculation, as the client’s
custodian will not verify the calculation. Clients may withdraw this authorization for direct billing
of these fees at any time by notifying us or their custodian in writing.
A client investment advisory agreement may be canceled at any time by the client, or by FA with
30 days’ prior written notice to the client. Upon termination, any unearned, prepaid fees will be
promptly refunded.
Additional Fees
All fees paid for investment advisory services are separate and distinct from the fees and
expenses charged by exchange-traded funds, mutual funds, separate account managers, private
placement, pooled investment vehicles, broker-dealers, and custodians retained by clients. Such
fees and expenses are described in each exchange-traded fund and mutual fund’s prospectus,
each separate account manager’s Form ADV and Brochure and Brochure Supplement or similar
disclosure statement, each private placement or pooled investment vehicle’s confidential
offering memoranda, and by any broker-dealer or custodian retained by the client. Clients are
advised to read these materials carefully before investing. If a mutual fund also imposes sales
charges, a client may pay an initial or deferred sales charge as further described in the mutual
fund’s prospectus. A client using FA may be precluded from using certain mutual funds or
separate account managers because they may not be offered by the client's custodian.
Please refer to the Brokerage Practices section (Items 9.B.2 and 9.B.3) for additional information
regarding the firm’s brokerage practices.
D. Compensation for Recommending the FA Wrap Fee Program
The FA Wrap Fee Program is a proprietary product offered exclusively through FA. As such, there
are no conflicts of interest in that there are no commissions paid for selling the FA Wrap Fee
Program.
E. External Compensation for the Sale of Securities to Clients
FA advisory professionals are compensated primarily through a salary and bonus structure. FA’s
advisory professionals may receive commission-based compensation for the sale of insurance
products. Please see Item 9 for detailed information and conflicts of interest.
F. Important Disclosure – Custodian Investment Programs
Please be advised that the firm utilizes certain custodians/broker-dealers. Under these
arrangements we can access certain investment programs offered through such custodian(s)
that offer certain compensation and fee structures that create conflicts of interest of which
clients need to be aware. Please note the following:
Limitation on Mutual Fund Universe for Custodian Investment Programs: There are certain
programs in which we participate where a client’s investment options may be limited in certain
of these programs to those mutual funds and/or mutual fund share classes that pay 12b-1 fees
and other revenue sharing fee payments, and the client should be aware that the firm is not
selecting from among all mutual funds available in the marketplace when recommending
mutual funds to the client.
Conflict Between Revenue Share Class (12b-1) and Non-Revenue Share Class Mutual Funds:
Revenue share class/12b-1 fees are deducted from the net asset value of the mutual fund and
generally, all things being equal, cause the fund to earn lower rates of return than those mutual
funds that do not pay revenue sharing fees. The client is under no obligation to utilize such
programs or mutual funds. Although many factors will influence the type of fund to be used, the
client should discuss with their investment adviser representative whether a share class from a
comparable mutual fund with a more favorable return to investors is available that does not
include the payment of any 12b-1 or revenue sharing fees given the client’s individual needs
and priorities and anticipated transaction costs. In addition, the receipt of such fees can create
conflicts of interest in instances where the custodian receives the entirety of the 12b-1 and/or
revenue sharing fees and takes the receipt of such fees into consideration in terms of benefits it
may elect to provide to the firm, even though such benefits may or may not benefit some or all
of the firm clients.
Additional Disclosure Concerning Wrap Programs: To the extent that we either sponsor or
recommend wrap fee programs, please be advised that certain wrap fee programs may (i) allow
our investment adviser representatives to select mutual fund classes that either have no
transaction fee costs associated with them but include embedded 12b-1 fees that lower the
investor’s return (“sometimes referred to as “A-Shares,” depending on the mutual fund issuer),
or (ii) allow the use of mutual fund classes that have transaction fees associated with them but
do not carry embedded 12b-1 fees (sometimes referred to as “I-Shares,” depending on the
mutual fund sponsor). Wrap fee programs offer investment services and related transaction
services for one all-inclusive fee (except as may be described in the applicable wrap fee program
brochure). The trading costs are typically absorbed by the firm and/or the investment
representative. If a client’s account holds A-Shares within a wrap fee program, the firm and/or its
investment adviser representative avoids paying the transaction fees charged by other mutual
fund classes, which in effect decreases the firm’s costs and increases its revenues from the
account. Effectively, the cost is transferred to the client from the firm in the form of a lower rate
of return on the specific mutual fund. This creates an incentive for the firm or investment adviser
representative to utilize such funds as opposed to those funds that may be equally appropriate
for a client but do not carry the additional cost of 12b-1 fees. As a policy matter, the firm does
not allow funds that impose 12b-1 or revenue sharing fees on the client’s investment within its
wrap fee programs. Clients should understand and discuss with their investment adviser
representative the types of mutual fund share classes available in the wrap fee program and the
basis for using one share class over another in accordance with their individual circumstances
and priorities.
G. Client Assets Under Management
As of December 31, 2022, FA has $257.5 million of discretionary assets under management.