General Information
WFG Capital Advisors, LLC was formed in 2020 and provides innovative investment
management services that include customized investment portfolio management, sub-advisory
services, financial planning and financial consulting.
Matt Williams and Billy Williams are each 50% owners. Please see Brochure Supplements, at the
end of this brochure for more information on the Managing Principals of WFG.
Asset Under Management
WFG has $270,126,543 in discretionary and $7,640,000 in non-discretionary assets under
management for a total of $277,766,543.
Types of Advisory Services
Currently, we offer the following investment advisory services, which are personalized to each
individual client:
• Portfolio Management Services
• Selection of Sub-advisor(s)
• Financial Planning Services
• Consulting Services
The following paragraphs describe our services and fees. Please refer to the description of each investment
advisory service listed below for information on how we tailor our advisory services to your individual needs.
As used in this brochure, the words "we", "our" and "us" refer to WFG Capital Advisors, LLC and the words
"you", "your" and "client" refer to you as either a client or prospective client of our firm. The use of these terms
is not intended to imply that there is more than one individual associated with this firm.
Portfolio Management Services
We offer discretionary and non-discretionary portfolio management services. Our investment advice
is tailored to meet our clients' needs and investment objectives. If you retain our firm for portfolio
management services, we will meet with you to determine your investment objectives, risk tolerance,
and other relevant information at the beginning of our advisory relationship. We will use the
information we gather to develop a strategy that enables our firm to give you continuous and focused
investment advice and/or to make investments on your behalf. As part of our portfolio management
services, we may customize an investment portfolio for you according to your risk tolerance and
investing objectives. We may also invest your assets using a predefined strategy, or we may invest
your assets according to one or more model portfolios developed by our firm. Once we construct an
investment portfolio for you, or select a model portfolio, we will monitor your portfolio's performance
on an ongoing basis, and rebalance the portfolio as changes in market conditions and your financial
situation dictate. If you participate in our discretionary portfolio management services, we require
you to grant our firm discretionary authority to manage your account. Discretionary authorization
will allow us to determine the specific securities, and the amount of securities, to be purchased or sold
for your account without your approval prior to each transaction. Discretionary authority is typically
granted by the investment advisory agreement you sign with our firm and the appropriate trading
authorization forms. You may limit our discretionary authority (for example, limiting the types of
securities that can be purchased or sold for your account) by providing our firm with your restrictions
and guidelines in writing. If you enter into non-discretionary arrangements with our firm, we must
obtain your approval prior to executing any transactions on behalf of your account. As part of our
portfolio management services, we may use one or more sub-advisers to manage a portion of your
account on a discretionary basis. The sub-adviser(s) may use one or more of their model portfolios to
manage your account. We will regularly monitor the performance of your accounts managed by sub-
adviser(s), and may hire and fire any sub-adviser without your prior approval. We may pay a portion
of our advisory fee to the sub-adviser(s) we use; however, you will not pay our firm a higher advisory
fee as a result of any sub-advisory relationships.
Selection of Sub-adviser(s)
As part of our investment advisory services, we may recommend that you use the services of a sub-
adviser to manage all, or a portion of, your investment portfolio. After gathering information about
your financial situation and objectives, we will recommend that you engage a specific sub-adviser or
investment program. WFG evaluates a variety of information about each sub-adviser, which may
include public disclosure documents, materials supplied by the sub-adviser themselves and other third-
party analyses it believes are reputable. To the extent possible, the Firm seeks to assess the sub-
adviser’s investment strategies, past performance and risk results in relation to its clients' individual
portfolio allocations and risk exposure. WFG also takes into consideration each independent manager's
management style, returns, reputation, financial strength, reporting, pricing and research capabilities,
among other factors. WFG continues to provide services relative to the discretionary selection of the
sub-adviser. On an ongoing basis, the Firm monitors the performance of those accounts being
managed by each sub-adviser. WFG seeks to ensure the sub-adviser’s strategies and target allocations
remain aligned with its clients' investment objectives and overall best interests.
Financial Planning
We can provide you with a Financial Plan that will include a review of your financial circumstances,
financial goals and a written report based on an evaluation and analysis of information you provide.
This information normally would cover a review of your personal financial situation, including but
not limited to present and anticipated assets, liabilities, cash flow, financial goals, objectives, risk
tolerance and time horizon. We may also create additional analyses and work with and advise you as
to the rearrangement of cash flow in order to fund certain long-term objectives such as buying a house,
planning for college, retirement, etc. The plan developed for you will usually include recommendations
for a course of activity or specific actions to be taken by you. For example, recommendations may be
made that you obtain insurance or revise existing coverage, establish an individual retirement account,
increase or decrease funds held in savings accounts or invest funds
in securities. We may refer you to
an accountant or attorney for development of tax or estate plans. We do not render legal, tax or
accounting advice or prepare any legal documents for you. Your personal attorney will be solely
responsible for providing legal advice, legal opinions, legal determinations and legal documents. Your
personal tax adviser or accountant will be solely responsible for any tax or accounting services
provided to you. Implementation of financial plan recommendations is entirely at the client’s
discretion. Should you decide to use our money management services, there will be a separate
agreement.
Services Limited to Specific Types of Investments
WFG generally limits its investment advice to exchange traded funds (“ETFs”), stocks, bonds, options,
mutual funds, and other public and private securities. WFG may use other securities as well to help
diversify a portfolio when applicable.
Consulting Services
In addition to financial planning, we can provide you with consultation on various financial topics to
address your specific needs and objectives. We will analyze your current financial situation and
investment goals and present strategies and recommendations to help you attain those goals.
Consulting services, while similar to traditional financial planning, provide you with several distinct
services which are listed below:
• Retirement Planning
• Business Succession Planning
• Charitable Planning
• Special Needs Planning
• Estate Planning
• Cash Flow Analysis
• Divorce Transition Planning
• Education Funding Planning
Consulting services, which are offered on a non-discretionary basis, can be narrow in scope and may
not take into consideration all areas of a client’s financial situation. Consulting services provided
should not be construed as investment advice.
Client Tailored Services and Client Imposed Restrictions
WFG offers the same suite of services to all of its clients. However, specific client investment strategies
and their implementation are dependent upon the client’s current situation (income, tax levels, and
risk tolerance levels). Clients may impose restrictions in investing in certain securities or types of
securities in accordance with their values or beliefs.
Disclosures related to investment management and financial planning Insurance services:
Persons providing investment advice on behalf of our firm are licensed as independent insurance
agents. Each is appointed directly with one or more insurance companies for the placement of life
insurance, fixed deferred annuities, fixed immediate annuities, disability insurance, and/or long-term
care insurance products. WFG itself is not an insurance agency or broker. The insurance company
pays WFG’s employees who sell insurance services to a client a commission for the transaction. This
compensation is separate and distinct from advisory fees paid to WFG for services as described in this
brochure. Insurance commissions are not used to offset advisory fees as described under Item 5, below.
Note that acting in a separate capacity, as an insurance agent is a conflict of interest if you decide to
use one of our employees to implement financial plan recommendations.
Fees and Compensation
General Fee Information
A wrap fee program is an investment program where the investor pays one stated fee that includes
management fees, transaction costs, fund expenses, and other administrative fees. Fees paid to WFG
are inclusive of all custodial and transaction costs paid to the client’s custodian, brokers or other third-
party consultants.
Additional Fees and Expenses
Fees paid to WFG are separate and distinct from the fees and expenses charged by mutual funds, ETFs
(exchange traded funds) or other investment pools to their shareholders (generally including a
management fee and fund expenses, as described in each fund’s prospectus or offering materials). The
client should review all fees charged by funds, brokers, WFG and others to fully understand the total
amount of fees paid by the client for investment and financial- related services.
Termination - Refund of Unearned Fees
Either WFG or the client may terminate their Investment Advisory Agreement at any time, subject
to any written notice requirements in the agreement. In the event of termination, any paid but
unearned fees will be promptly refunded to the client, and any fees due to WFG from the client will
be invoiced or deducted from the client’s account prior to termination.
Portfolio Management Fees
WFG charges a flat advisory fee based on the maximum annual fee schedule below. The fee is based
on a percentage of assets under management, is as follows:
Total Assets Under Management Annual Fee
$250,000 - $500,000 1.20%
$500,001 - $1,000,000 1.00%
$1,000,001 - $1,500,000 0.90%
$1,500,001 - $2,000,000 0.85%
$2,000,001 - $2,500,000 0.75%
$2,500,001 - $3,000,000 0.65%
$3,000,001 - $10,000,000 0.50%
Above $10,000,000 Negotiable
This is a breakpoint schedule, so the discount applies to all assets under management. The
Management Fee of Client assets shall be calculated and billed at the stated rates monthly in arrears
as indicated in Schedule A to the Investment Management Agreement, based upon the total market
value of the assets as to which investment advisory services are being rendered on the Effective Date
of the Investment Management Agreement and thereafter on the beginning or last trading day of
each month.
WFG may, at its discretion, make exceptions to its fee arrangements or negotiate special fee
arrangements where WFG deems appropriate under the circumstances.
With client authorization and unless other arrangements are made, fees are normally debited
directly from client account(s).
Financial Planning/Consulting Services
Hourly fees range from $150-$350 per hour, and fixed fee services range from $1,500 to $50,000.
These are negotiated fees based on the scope and complexity of the services provided. Clients may be
invoiced directly, monthly in arrears for financial planning and/or consulting services charged on
an hourly or flat fee basis.