A. General Description of Insights Investments LLC INSIGHTS INVESTMENTS LLC is a software based investment advisor registered with the U.S. Securities and Exchange Commission. INSIGHTS INVESTMENTS LLC was founded in 2020 and its principal owner is Insights Wealth Management Inc. The firm offers investment advisory services to its clients and manages their investment accounts through the websitewww.insights.investmentsand through its mobile application. Additional information about the Company ownership structure and directors can be found in Schedule A of Part 1A of the Company’s ADV form.
B. Advisory Services The Company offers investment management services through proprietary, automated computer algorithms based on a modified mean variance optimization process. Our software is the result of several years of research as well as experience in the capital markets.
Through our mobile app, our Clients can select different portfolios, each portfolio made for a specific risk profile. In order to obtain a portfolio aligned with our client’s risk profile, we have selected liquid stocks and ETFs that represent each asset class. Using mean variance optimization the minimum risk portfolio for each risk profile is obtained. Additionally, clients can invest in a range of thematic portfolios which are composed of single stocks and/or ETFs representing the thematic portfolio’s theme. Once a client requests to invest in a model or thematic portfolio, we will automatically implement it.
Furthermore, Clients are able to invest in a preselected basket of stocks and/or ETFs.
As part of the enrollment process, the client authorizes the Company to place trades on their behalf using the portfolio recommendations as well as to perform ongoing portfolio

rebalancing based on changes generated by our proprietary algorithms.
C. Tailored Services The Company does not tailor clients’ portfolios to their individual financial goals. Instead of that, the Company offers a set of model portfolios where clients can select according to their risk profile. Risk profile is determined through a set of questions answered by each client. After the Company has classified a user within a risk profile, the Company proposes a model portfolio that suits that risk profile.
Generally, on a yearly basis, the Company will remind clients to review and update the responses to the questions answered to assess a client’s risk profile. The Company requests that clients reconfirm their responses as needed and on an annual basis.
Please note that clients are not able to specify assets in which investments can be made. Also, the accuracy and quality of the information provided by our clients has a direct impact on the applicability of the Company’s recommendations.
D. Wrap Fee Programs INSIGHTS offers its services through a wrap fee program in which clients are charged a single bundled fee that covers the investment advisory services it provides, as well as the brokerage and custodial services associated with holding and trading securities provided by a broker.
We charge an annual management fee between 0.25% to 2.00% (Advisory Fee) of assets under management to Model and Thematic portfolios and up to $10/month to Clients using single stocks. For more details on this fee please refer to Item 5: Fees and Compensation in section A. Advisory Fees. For certain clients, Insights’ annualized wrap fee may be reduced by discounts and other promotions.
E.Assets Under Management As of close on 03/11/2022, INSIGHTS manages $6,716,801USD.