Our firm is dedicated to providing individuals and other types of clients with a wide array of
investment advisory services. Our firm is a limited liability company formed under the laws of the
State of Arizona in 2019 and has been in business as an investment adviser since that time. Our firm
is owned by Jerry Gray & Janette Schwendeman indirectly through their ownership interest in JG
Financial Services, Inc. and JMS Financial Services, Inc., respectively.
The purpose of this Brochure is to disclose the conflicts of interest associated with the investment
transactions, compensation and any other matters related to investment decisions made by our firm
or its representatives. As a fiduciary, it is our duty to always act in the client’s best interest. This is
accomplished in part by knowing our client. Our firm has established a service-oriented advisory
practice with open lines of communication for many different types of clients to help meet their
financial goals while remaining sensitive to risk tolerance and time horizons. Working with clients to
understand their investment objectives while educating them about our process, facilitates the kind
of working relationship we value.
Types of Advisory Services Offered
Wrap Asset Management:
Please refer to our firm’s Form ADV Part 2A – Appendix 1 (“Wrap Fee Program Brochure”) for
information pertaining to our firm’s Wrap Asset Management service.
Financial Planning & Consulting:
Our firm provides a variety of standalone financial planning and consulting services to clients for the
management of financial resources based upon an analysis of current situation, goals, and objectives.
Financial planning services will typically involve preparing a financial plan or rendering a financial
consultation for clients based on the client’s financial goals and objectives. This planning or
consulting may encompass Investment Planning, Retirement Planning, Estate Planning, Charitable
Planning, Education Planning, Corporate and Personal Tax Planning, Cost Segregation Study,
Corporate Structure, Real Estate Analysis, Mortgage/Debt Analysis, Insurance Analysis, Lines of
Credit Evaluation, or Business and Personal Financial Planning.
We offer Estate Planning services in conjunction with Trust & Will for our clients to assist with
general information as it applies to reviews of existing plans, gathering information needed to
provide outside firms in the creation of documents, and updating existing plans for clients. The fees
for this service will be included in the financial consulting fee that the client will pay.
Written financial plans or financial consultations rendered to clients usually include general
recommendations for a course of activity or specific actions to be taken by the clients.
Implementation of the recommendations will be at the discretion of the client. Our firm provides
clients with a summary of their financial situation, and observations for financial planning
engagements. Financial consultations are not typically accompanied by a written summary of
observations and recommendations, as the process is less formal than the planning service. Assuming
that all the information and documents requested from the client are provided promptly, plans or
consultations are typically completed within 6 months of the client signing a contract with our firm.
ADV Part 2A – Firm Brochure Page 5 Graystone Partners Wealth Management, LLC
Retirement Plan Consulting:
Our firm provides retirement plan consulting services to employer plan sponsors on an ongoing
basis. Generally, such consulting services consist of assisting employer plan sponsors in establishing,
monitoring and reviewing their company's participant-directed retirement plan. As the needs of the
plan sponsor dictate, areas of advising may include:
• Establishing an Investment Policy Statement – Our firm will assist in the development of a
statement that summarizes the investment goals and objectives along with the broad
strategies to be employed to meet the objectives.
• Investment Options – Our firm will work with the Plan Sponsor to evaluate existing
investment options and make recommendations for appropriate changes.
• Asset Allocation and Portfolio Construction – Our firm will develop strategic asset allocation
models to aid Participants in developing strategies to meet their investment objectives, time
horizon, financial situation and tolerance for risk.
• Investment Monitoring – Our firm will monitor the performance of the investments and
notify the client in the event of over/underperformance and in times of market volatility.
• Participant Education – Our firm will provide opportunities to educate plan participants
about their retirement plan offerings, different investment options, and general guidance on
allocation strategies.
In providing services for retirement plan consulting, our firm does not provide any advisory services
with respect to the following types of assets: employer securities, real estate (excluding real estate
funds and publicly traded REITS), participant loans, non-publicly traded securities or assets, other
illiquid investments, or brokerage window programs (collectively, “Excluded Assets”). All retirement
plan consulting services shall be in compliance with the applicable state laws regulating retirement
consulting services.
This applies to client accounts that are retirement or other employee benefit
plans (“Plan”) governed by the Employee Retirement Income Security Act of 1974, as amended
(“ERISA”). If the client accounts are part of a Plan, and our firm accepts appointment to provide
services to such accounts, our firm acknowledges its fiduciary standard within the meaning of Section
3(21) or 3(38) of ERISA as designated by the Retirement Plan Consulting Agreement with respect to
the provision of services described therein.
LPL Sponsored Advisory Programs:
When appropriate we have the ability to provide advisory services through certain programs
sponsored by LPL Financial, LLC (“LPL”). Below is a brief description of each LPL advisory program
available to us. Annualized fees for participation in LPL advisory programs vary up to maximum of
2.50%. For more information regarding the LPL programs, including more information on the
advisory services and fees that apply, the types of investments available in the programs and the
potential conflicts of interest presented by the programs please see the LPL Financial Form ADV Part
2 or the applicable LPL program’s Wrap Fee Program Brochure and the applicable LPL Financial
client agreement.
• Manager Access Select Program (“MAS”):
MAS provides clients access to the investment advisory services of professional portfolio
management firms for the individual management of client accounts. We will assist client in
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identifying a third party portfolio manager (Portfolio Manager) from a list of Portfolio
Managers made available by LPL Financial. The Portfolio Manager manages client’s assets on
a discretionary basis. We will provide initial and ongoing assistance regarding the Portfolio
Manager selection process. A minimum account value of $25,000 is required for Manager
Access Select, however, in certain instances, the minimum account size may be lower or
higher.
• Model Wealth Portfolios Program (“MWP”):
MWP offers clients a professionally managed mutual fund asset allocation program. We will
obtain the necessary financial data from the client, assist the client in determining the
suitability of the MWP program and assist the client in setting an appropriate investment
objective. We initiate the steps necessary to open an MWP account and have discretion to
select a model portfolio designed by LPL Financial’s Research Department consistent with
the client’s stated investment objective. LPL Financial’s Research Department is responsible
for selecting the mutual funds within a model portfolio and for making changes to the mutual
funds selected. The client will authorize LPL Financial to act on a discretionary basis to
purchase and sell mutual funds, including in certain circumstances exchange traded funds
and to liquidate previously purchased securities. The client will also authorize LPL Financial
to effect rebalancing for MWP accounts.
The MWP program may make available model portfolios designed by strategists other than
LPL’s Research Department. If such models are made available, we will have discretion to
choose among the available models designed by LPL and outside strategists. A minimum
account value of $10,000 is required for MWP.
• Optimum Market Portfolios Program (“OMP”):
OMP offers clients the ability to participate in a professionally managed asset allocation
program using Optimum Funds Class I shares. Under OMP, the client will authorize LPL
Financial on a discretionary basis to purchase and sell Optimum Funds pursuant to
investment objectives chosen by the client. We will assist the client in determining the
suitability of OMP for the client and assist the client in setting an appropriate investment
objective. Adviser will have discretion to select a mutual fund asset allocation portfolio
designed by LPL consistent with the client’s investment objective. LPL Financial will have
discretion to purchase and sell Optimum Funds pursuant to the portfolio selected for the
client. LPL Financial will also have authority to rebalance the account. A minimum account
value of $1,000 is required for OMP.
Tailoring of Advisory Services
Our firm offers individualized investment advice to our Wrap Asset Management clients. General
investment advice will be offered to our Financial Planning & Consulting, Retirement Plan Consulting
and LPL Sponsored Advisory Program clients.
Our firm does not usually allow Wrap Asset Management clients to impose restrictions on investing
in certain securities or types of securities due to the level of difficulty this would entail in managing
their account. Exceptions will be made on a case-by-case basis.
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Participation in Wrap Fee Programs
Our firm offers and sponsors a wrap fee program. Asset Management services are only offered
through wrapped accounts, which are managed on an individualized basis according to the client’s
investment objectives, financial goals, risk tolerance, etc. Please see our Wrap Fee Program Brochure
for more information.
Regulatory Assets Under Management
As of 12/31/2023, our firm manages $254,918,920 worth of assets on a discretionary basis and
$10,810,376 worth of assets on a non-discretionary basis.