OWNERSHIP/ADVISORY HISTORY
Western New York Financial Group, LLC (“We”) was founded in October 2019 by Michael Aquino.
In January 2020, Mark Narby became our co-owner. We are a New York Limited Liability Company
that is registered as an investment adviser with the Securities and Exchange Commission. We
have two managing members, Mr. Aquino and Mr. Narby. Mr. Narby is also our Chief Compliance
Officer. Additional information about Mr. Aquino and Mr. Narby can be found in their
Supplemental Brochures.
ADVISORY SERVICES OFFERED
FINANCIAL PLANNING SERVICES
We offer comprehensive financial planning and financial consulting services as well as estate
settlement services.
COMPREHENSIVE SERVICES
Our comprehensive financial planning service involves a review of your financial situation, goals
and risk tolerance. Through a series of personal interviews and the use of risk tolerance
questionnaires we collect pertinent data, identify goals, objectives, financial problems, and
potential solutions. With this information, we tailor your financial plan and our advice to you.
Our advice may cover any of the following topics: net worth statement, cash flow analysis, tax
analysis, insurance and long-term care analysis, tax planning strategies, retirement planning,
401k review, financial goal setting, risk management, college savings, and other needs identified
during our meetings with you. You will receive a written financial plan following our meetings.
FINANCIAL CONSULTING SERVICES
With our financial consulting services, we focus on single topic or certain specific topics as
identified between us and you. The chosen topics are written in the financial planning and
consulting agreement. Typically, we do not provide a written financial plan for this service.
ESTATE SETTLEMENT SERVICES
We assist in the settlement of estates. We bring organization and peace of mind to a very difficult
time. We do not take over the position of authority of the executor. Rather, we work with the
executor to organize assets that could include the following services: gathering documents,
assisting with filling out and filing documents, or assisting with insurance claims.
PORTFOLIO MANAGEMENT
Our portfolio management services include creating a tailor-made financial plan and providing
ongoing investment management services. Through a series of personal interviews and the use
of questionnaires, we will collect pertinent data and identify goals, objectives, financial problems,
and potential solutions. With this information, we tailor your financial plan and our advice to you.
Once you are satisfied with the financial plan, we will begin managing your account(s) and
charging our management fee.
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We manage your account based on our proprietary investment model. However, we adjust the
management based on your financial situation, investment objectives and risk tolerance. We
actively monitor your accounts and provide advice regarding buying, selling, reinvesting or
holding securities, cash or other investments of the account.
RECOMMENDATION OF THIRD-PARTY INVESTMENT ADVISERS
We recommend and monitor third-party investment advisers (“Third-Party Advisers”). We may
recommend one or more Third-Party Advisers to you. The recommendation will
depend on your
circumstances, goals and objectives, desired strategy, account size, risk tolerance, and other
factors. We work with you to determine which Third-Party Adviser may be appropriate. You are
never obligated to use a recommended Third-Party Adviser.
We review each Third-Party Advisers before making a recommendation to you. We consider the
following factors during our review: fees, reputation, performance, financial strength,
management, price, reporting capabilities, and your financial situation, goals, needs, and
investment objectives. After our review, we will present you with one or more recommendations.
If the you wish to proceed with the recommendation, we enter into a relationship with the
recommended Third-Party Adviser. Under this relationship, the Third-Party Adviser is responsible
for portfolio management, best execution, portfolio reporting, trading, trade error resolution,
management fee collections and custodian reconciliations. We maintain our relationship with
you by monitoring the status of your accounts with the Third-Party Adviser, making
recommendations about the Third-Party Adviser, typically meeting with you either in person or
by telephone on an annual basis, and acting as your primary financial adviser. You should direct
all questions regarding the Third-Party Adviser’s services and performance to us.
If you are referred to a Third-Party Adviser, you will receive full disclosure, including services
rendered and management fee schedules. At the time of the referral we deliver a copy of the
Third-Party Adviser’s Form ADV Part 2A or equivalent disclosure document.
RETIREMENT PLAN CONSULTING
We also provide retirement plan consulting services to qualified plans. Our services include
participant enrollment and participant education. Addition services are negotiable based on the
needs of the qualified plan.
PONTERA (FORMERLY FEEX)
We use a third-party platform to facilitate management of held away assets such as defined contribution
plan participant accounts, with discretion. The platform allows us to avoid being considered to have
custody of Client funds since we do not have direct access to Client log-in credentials to affect trades. We
are not affiliated with the platform in any way and receive no compensation from them for using their
platform. A link will be provided to the Client allowing them to connect an account(s) to the platform.
Once Client account(s) is connected to the platform, Adviser will review the current account allocations.
When deemed necessary, Adviser will rebalance the account considering client investment goals and risk
tolerance, and any change in allocations will consider current economic and market trends. The goal is to
improve account performance over time, minimize loss during difficult markets, and manage internal fees
that harm account performance. Client account(s) will be reviewed at least quarterly and allocation
changes will be made as deemed necessary.
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TAILORED SERVICES
We document your goals and objectives before any investing takes place. You may impose
restrictions on investing in certain securities or types of securities.
WRAP PROGRAM
We do not sponsor a wrap program.
CLIENT ASSETS MANAGED
As of December 31, 2023, we manage $51,190,823 in discretionary assets and $22,475,344 in
non-discretionary assets.