GER Loftin Wealth Advisors, LLC (hereinafter called “GER Loftin”) is a Registered Investment Adviser based in Johns Creek, Georgia, and incorporated under the laws of the State of Georgia. GER Loftin is owned by James Loftin and George Rall. GER Loftin is registered with the SEC and is subject to its rules and regulations. GER Loftin Wealth Advisors, LLC was established in May 2010 as a DBA under United Planners’ Financial Services of America a Limited Partner, to provide commission and fee-based investment services. Beginning in September 2019, GER Loftin became registered as an SEC Registered Investment Advisor. GER Loftin provides investment advisory services, which may include, but are not limited to, the review of client investment objectives and goals, recommending asset allocation strategies of managed assets among investment products such as cash, stocks, mutual funds and bonds, annuities, and/or preparing written investment strategies. Our investment advice is tailored to meet our clients’ needs and investment objectives. Clients may impose restrictions on investing in certain securities or types of securities (such as a product type, specific companies, specific sectors, etc.) by providing a signed and dated written notification, of which an e-mail is also an acceptable form of notification. GER Loftin also provides financial planning consulting services including, but not limited to, risk assessment/management, investment planning, estate planning, financial organization, or financial decision making/negotiation. GER Loftin provides investment advisory and other financial services through its Investment Advisory Representatives ("IAR") to accounts opened with GER Loftin.

Managed Accounts are available to individuals, charitable organizations and corporations. GER Loftin provides discretionary and non-discretionary investment advisory services to some of its clients through various managed account programs. GER Loftin will assist clients in determining the suitability of the Managed Account Programs for the client. The IAR is compensated through a comprehensive single fee and the account may be assessed other charges associated with conducting a brokerage business. GER Loftin and its IAR, as appropriate, will be responsible for the following:
• Performing due diligence
• Recommending strategic asset and style allocations
• Providing research on investment product options, as needed
• Providing client risk profile questionnaire
• Obtaining investment advisory contract from client with required financial, risk tolerance, suitability and investment vehicle selection information for each new account
• Performing client suitability check on account documentation, review the investment objectives and evaluate the investment vehicle selections
• Providing Firm Brochure (this document) GER Loftin may recommend a Wrap Fee Program for the client’s account(s). A “wrap fee program” for purposes of the SEC is a program under which investment advisory and brokerage execution services are provided for a single “wrapped” fee that is not based on the transactions in a client account. Clients with Wrap Fee Program accounts will be provided with GER Loftin’s Wrap Fee Brochure. Assets Under Management As of January 3, 2024, GER Loftin manages $233,579,777 in discretionary client assets. Form ADV, Part 2A, Item 5